Duct Tape Marketing

JULY 31, 2014

billion users, spending 700 billion minutes on the network every month. In the United States, 58% of the population use at least one social network, and that number leaps to 98% for those aged 18 to 24 years old. And yet, I still have organizations or consultants tell me, “my customers aren’t really on social media.”.

Social Media 36

Social Media Media Social Network Cloud 36

The Startup Magazine

MAY 22, 2019

Your products and services are successful in your home country. Do you want to introduce your products or services into unknown territory? Introducing your product in a masculine culture? Use local channels. LinkedIn is THE network for business contacts and B2B marketing, but don’t forget local channels!

Netherlands 123

Netherlands Spain Marketing Campaign 123

View from Seed

AUGUST 30, 2016

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. Social Has Been a Tale of One Coast. The city I call home, Boston, is not known for its social products. 1 Hacker Way.

Social Media 185

Social Media B2B North America Media 185

David Teten

SEPTEMBER 5, 2014

We’re not mainly for B2B companies or later stage companies or anything like that. Then we constantly, and proactively, facilitate introductions to the right mentors and advisors in our network. GLG Share is really a membership more than a product, and we want to serve our members however we can. Who are they?

New York 114

New York Technical Review Networking Advisory Board 114

Hearpreneur

JUNE 18, 2016

.* Everyone mistakenly thinks of Twitter as a distribution channel for witty snark and links to off-site content. For me, Twitter is still the #1 social network because it is (or can be) *truly social*. Twitter is evolving to become a more mainstream channel. Thanks to Buddy Scalera. #6 6 – Tweeps Keep Up.

Entrepreneur 48

Entrepreneur Social Network Channel Social Media 48

Brandanew

OCTOBER 6, 2015

So, you have your social media team in place. You have a strict schedule to regularly publish on all major channels. How do you know that your social channels are actually giving you leads? Is social media working for your business? This is why it is important to measure the ROI of your social investments.

Social Media 100

Social Media Media Analytics Social Network 100

Duct Tape Marketing

MAY 6, 2013

In recent years others have entered the digital marketplace business and the model, including eBay’s model, has evolved to the point where it represents a significant distribution channel for businesses large and small, B2B and B2C and is no longer limited to physical products. Marketplaces are not limited to sellers either.

Channel 60

Channel Small Business Distribution B2C 60

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

JANUARY 31, 2014

What are you using our product for? Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. With explainer videos, visitor’s chose to be on your channel.

Analytics 134

Analytics Video Matching Conversion 134

Duct Tape Marketing

OCTOBER 9, 2018

LinkedIn is the oldest social network. While she speaks specifically to LinkedIn today, the principles behind her advice can be applied across all other social networks. Ninety-four percent of B2B buyers view multiple pieces of content from the vendor they ultimately select. Why is LinkedIn Important?

Conversion 74

Conversion Sales Audience Social Network 74

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Social Media Marketing. But, small businesses are spending more and more money on social media marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Advocates are some of your most passionate fans on a channel that are excited about your brand and have already shared content and praise about your business.

Campaign 147

Campaign Social Media B2C Metrics 147

ConversionXL

NOVEMBER 4, 2020

The onboarding process took me through how to build my park from scratch, step-by-step—before introducing tips that encourage me to share the game with friends, like adding my name and social networks (events that will keep me around for longer and become more competitive). moments in your product to reduce their time to value.

Conversion 103

Conversion Email eCommerce Community 103

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Identify the channels where your audience is most active and double-down. Here are some statistics to give you an idea of how usage and motivations differ: 87% of LinkedIn users use the networking platform every month, while 63% use it weekly.

Audience 122

Audience Technical Review Social Media Campaign 122

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. It just so happened that I became the CEO of a B2B tech startup. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today.

Belarus 137

Belarus Viral Channel Startup 137

The Startup Magazine

OCTOBER 23, 2023

With billions of active users, Facebook is not just a social networking platform; it is a dynamic marketing ecosystem that can significantly impact the success of your business. Cost-Effective Advertising Compared to traditional advertising channels, Facebook offers cost-effective marketing solutions. It is that specific!

Marketing 146

Marketing Audience eCommerce Lead Generation 146

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. It is a social network (like Facebook). Owned Brand Channel. Not even close.

Analytics 149

Analytics Marketing Audience Channel 149

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Brandanew

AUGUST 13, 2015

And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. Hubspot, Buffer and all the great Content Marketing blogs have products that are not blogs. Of course you need to optimize your content per channel, but the meat of the matter will be covered.

Small Business 100

Small Business Marketing Software Review B2C 100

Austin Startup

OCTOBER 19, 2010

I have the pleasure of hosting the Innotech Beta Summit again for 2010, and I have a select group of the freshest technology products that Austin has to offer. Hurricane Party bridges the gap between social networking and actually being social. RecycleMatch.

Technical Review 78

Technical Review Social Network Cloud B2B 78

Duct Tape Marketing

JUNE 22, 2021

People still see social media as this disconnected piece of marketing that you have to go figure out and play in. Just like every other facet of marketing — social media needs a strategy too. Social media is just another channel, it is another part of marketing. Is it to launch a brand or a new product campaign?

Social Media 95

Social Media Media Curation Audience 95

mashable.com

SEPTEMBER 1, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? LinkedIn was curious, so the business social network decided to find out. Whom is he or she connected to?

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

ConversionXL

MAY 31, 2017

Lead capture forms made sense in an era when phone and email were the dominant communication channels. Back then, if you wanted to learn more about a product, submitting some contact info and waiting for a follow-up email or phone call seemed reasonable…because those were the only options available. Image Source. Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Occam's Razor

OCTOBER 24, 2016

The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. Take a look at the first row above.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

MARCH 21, 2017

The closest resemblance to today’s online influencer advertising is product placement in popular TV shows and movies: Image Source. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. Even anecdotally, think about how you buy products.

Marketing 78

Marketing B2C Social Media Channel 78

mashable.com

NOVEMBER 4, 2010

Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. Animoto Grows to 2 Million Users 5 Tips for Improving Your Social Cust. Social Media Engagement Strategist at. Electronic Communications Production. OpenTable Seated 15.4

Developer 73

Developer Software Review PHP Social Media 73

mashable.com

MAY 5, 2011

After someone signs up for your site, you ask them to share it with their friends through various social media channels and/or email. Buzz Is Great, But Substance Matters Most In the end, if a startup’s product sucks, it doesn’t matter if it has four users or 4 million when it launches. Build it, and they will come.

Pakistan 94

Pakistan Social Media Startup Stealth 94

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. Instead of committing to posting on your social media channels three times a day, start with a few times a week. If, for example, you’re D2C and your products have visual appeal, Pinterest may be a good fit.

Customer 92

Customer Audience Campaign Social Media 92

crowdSPRING Blog

NOVEMBER 14, 2013

There’s very useful insight, especially for B2B (business-to-business) marketers in a recently published 2014 Content Marketing Institute/MarketingProfs B2B Content Marketing Benchmarks Study. Content marketing is ineffective for many B2B marketers. Pick the right social channels for your content strategy.

B2B 100

B2B Marketing Social Media Social Network 100

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. Servers can be rented and product/market fit can be achieved faster than ever before. With the consumerization of IT, we’re living in a more product-centric world. Better products win out. Barriers to entry!

IP 156

IP B2C Demand Startup 156

conversionxl.com

FEBRUARY 4, 2014

What are you using our product for? Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. With explainer videos, visitor’s chose to be on your channel.

Analytics 98

Analytics Software Review Conversion Video 98

Duct Tape Marketing

APRIL 28, 2017

5 Powerful Use Cases for Social Advocacy & How You Can Get Started written by Guest Post read more at Duct Tape Marketing. As a consequence, the social network has reduced the organic reach of commercial content, to protect its users’ interests. You could also encourage happy consumers to go vocal on social networks.

Social Network 49

Social Network Distribution Curation B2B 49

Duct Tape Marketing

NOVEMBER 24, 2021

4:29] Do you have to make a connection with a product or service that people already have? 6:21] Are you saying that you shouldn’t even try to define your product in comparison to another and instead get it out there and you might find that there are unintended pathways that open up? And that crosses 50 to 80 categories.

Networking 87

Networking Early Stage Distribution Hosting 87

mashable.com

NOVEMBER 3, 2010

Roberts talks of social networks as mediums that may very well help your product or name attract VC attention. But, he says, “If you’re looking for funding for a prelaunch product or service, you’ll need a to be a very interesting person with deep expertise in your field.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

VC Cafe

SEPTEMBER 5, 2011

ActiveInsight – helps B2B organizations optimize customer acquisition and engage with top funnel prospects by analyzing customer intent in real time based online resources, mobile and social networks. The solution offers small and medium businesses significant cost savings.

Cloud 108

Cloud Startup Security 108

Up and Running

MAY 21, 2014

The way in which our prospects, our customers, us as individuals, go about finding the things, the products, and the services, and the companies we want to do business with, has changed dramatically. Obviously there’s the elements of creating content and putting that content out there in social networks of your own assets.

Marketing 72

Marketing Social Media Sales Media 72