Startup Professionals Musings

JANUARY 8, 2023

Customer-facing services, like call centers, should rarely be outsourced. You can’t isolate your customers from language idiosyncrasies and culture issues, per reduced customer engagement highlighted a while back by the The Globe and Mail. But customers are not looking yet another homogeneous product or service, so be careful.

Software Review 285

Software Review Technical Review Due Diligence Intellectual Property 285

YoungUpstarts

JUNE 4, 2017

How can you, as an online business, ensure a great experience for your customers? Loading speed is one of the first interaction you have with customers; it determines whether they will stay to explore or move on to another website. However, you also need to avoid overwhelming customers with too many data.

Sri Lanka 160

Sri Lanka Customer Mauritius Finder 160

TechEmpower

JULY 31, 2023

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? What does the business do?

Metrics 260

Metrics Startup Retention Acquisition 260

Startup Professionals Musings

OCTOBER 21, 2023

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. To get the visibility and distribution you need will likely require one or two levels of partner relationships and a real model for marketing, events and promotions.

Business Model 273

Business Model Customer Angel Investor Bootstrapping 273

The Startup Magazine

JUNE 15, 2023

With content automation capabilities, businesses can efficiently produce and distribute content aligned with their board-level objectives. Multi-Channel Publishing: Businesses can easily distribute content across various platforms and channels, including websites, social media, email marketing, and mobile applications.

Software Review 154

Software Review Software Small Business Social Media 154

The Startup Magazine

APRIL 24, 2024

A startup’s web presence serves as its digital handshake, often being the first point of contact between the company and potential customers. This platform’s drag-and-drop functionality allows for the seamless creation and customization of web pages, enabling startups to realize their vision with precision and ease.

Web 110

Web Caching Social Media HTML 110

Startup Professionals Musings

JUNE 2, 2021

The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. The Wal-Mart home page is customized for each shopper based on location, local weather, and the customer search and purchase history. Algorithms and data are required to compete.

Software Review 355

Software Review Algorithm Global IPO 355

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

Customer 261

Customer Marketing Harvest Advertising 261

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution. Nail the go-to-market strategy.

Angel Investor 359

Angel Investor Technical Review Incubator Business Model 359

Duct Tape Marketing

FEBRUARY 18, 2021

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. How do you marry video or types of video to the different stages of the customer journey? How do you marry video or types of video to the different stages of the customer journey? * Marketing Podcast with Ben Oliver.

North Carolina 98

North Carolina Video Customer Technical Review 98

YoungUpstarts

JULY 14, 2013

Enter “ Customer Sense: How the 5 Senses Influence Buying Behavior “ by University of Michigan professor Aradhna Krishna. Also known as haptics, one’s sense of touch is distributed across one’s skin and mouth (via the cutaneous system) unlike other more focused senses.

Technical Review 159

Technical Review Customer Michigan Framework 159

Startup Professionals Musings

FEBRUARY 12, 2023

Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Social causes are great, but your ability to sustain your value contribution is directly linked to your ability to find paying customers.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

The Startup Magazine

MARCH 29, 2024

This is why I like to include customers in product development and testing. I also like to be close with customer service finding out how the product is working and what problems the customers have. It may be distribution, advertising, cost, or other reasons. You must sell the most product.

Portugal 118

Portugal Entrepreneur Internet Advertising 118

YoungUpstarts

MAY 4, 2020

Newly-established businesses usually have zero customers and no reputation to speak of. It serves as your business card online, so make sure that potential customers and investors will find the information that they need there. For many startups, one of the biggest challenges is to build brand visibility and awareness.

Social Media 147

Social Media Startup Distribution Public Relations 147

Steve Blank

APRIL 7, 2020

The classes are built on the Lean Startup methodology: Customer Discovery, Agile Engineering and the Business/Mission Model Canvas. So how do our students get out of the building to talk to customers to do Customer Discovery when they can’t get out of the building? Reminder: What’s the Point of Talking to Customers ?

Customer 413

Customer Business Model Restful Video 413

Startup Professionals Musings

APRIL 18, 2021

Contact key vendors and existing customers. This will cover the technology, the current state of development, and customer satisfaction. If the product is in customer hands, expect some customers to be interviewed. This will involve an analysis of the company’s distribution channels, advertising, and pricing strategy.

Technical Review 380

Technical Review Due Diligence Term Sheet Angel Investor 380

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

Startup Professionals Musings

MARCH 25, 2016

That’s the right place to start, but real growth and scale requires attracting customers who are not like you. Update your technology to reach new customer segments. Today’s customers want to be mobile and location sensitive. Make your offering part of improving customer lifestyle rather than just solving a problem.

Customer 120

Customer Marketing Social Media Technical Review 120

ConversionXL

NOVEMBER 10, 2021

To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Detail the customer demographics that purchase certain products or services. LinkedIn’s social media customer story video uses social proof to sell its Sales Navigator feature: Image source.

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

NOVEMBER 27, 2019

Torment your customers,” Stephen Brown advocates , tongue only partially in cheek. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. Your Customers Do. Misused, they are P. Barnum–style gimmicks. . They’ll love it.”. Why secrets are powerful.

Customer 108

Customer Differentiation West Virginia Campaign 108

Startup Professionals Musings

MAY 17, 2020

Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Social causes are great, but your ability to sustain your value contribution is directly linked to your ability to find paying customers.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

Startup Professionals Musings

JUNE 2, 2023

Of course, every risk level can be mitigated by a good plan that addresses the issue, offers a credible action plan, and will convince you, as well as investors and customers, that what looks like a risk to many is actually a sustainable competitive advantage for your startup. Niche or low growth-rate businesses opportunities.

New York City 246

New York City Silicon Valley Bootstrapping Technical Review 246

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

Customer 319

Customer Marketing Harvest Advertising 319

ConversionXL

NOVEMBER 27, 2019

Torment your customers,” Stephen Brown advocates , tongue only partially in cheek. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. Your Customers Do. Misused, they are P. Barnum–style gimmicks. . They’ll love it.”. Why secrets are powerful.

Customer 101

Customer Differentiation West Virginia Campaign 101

Rembrandt Communications

FEBRUARY 1, 2022

Is Cupid’s arrow missing your customers right now? Do customers love the way you communicate? Before you publish or distribute any type of messaging, your content needs to have three things: A goal. Then, you can exceed customer expectations and stop wasting time and money on content that doesn’t work… immediately.

Software Review 264

Software Review Database Public Relations Audience 264

Startup Professionals Musings

AUGUST 25, 2011

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her new book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Customer 242

Customer Technical Review Business Model Revenue 242

Steve Blank

NOVEMBER 11, 2013

The class has talked to 1,780 customers to date. Part 5: value proposition and customer segments in Life Sciences. This post is an update of what we learned about life science distribution channels. This post is an update of what we learned about life science distribution channels. Diagnostics. Digital Health.

Distribution 224

Distribution Channel Lean Intellectual Property 224

Up and Running

MARCH 19, 2019

If your business has an online component, and almost every business does, optimizing the path to a purchase conversion and building a strategy for customer retention is essential. But in order to optimize the customer journey, you must start by looking at every interaction your company has with your customers from start to finish.

Customer 77

Customer Early Stage Retention Conversion 77

The Startup Magazine

AUGUST 9, 2022

From distribution chain standstills to labor scarcity, the need to package and deliver at customers’ doorstep has tremendously increased. If you want to enhance your agility and flexibility and own a custom packaging solution, this article will guide you through the process. Satisfaction of Customer. Durability.

Customer 136

Customer Distribution Agile Demand 136

Version One Ventures

APRIL 1, 2014

Ever since my friend Albert and his wife Susan have started to homeschool their kids, I have been thinking about the best ways to make custom learning more accessible to kids, families, and adults alike. But what if there were a distributed school that followed the same principles? Our family would be one of the first customers.

Distribution 147

Distribution Customer Programming Hiring 147

The Startup Magazine

JANUARY 22, 2024

Electronic speed controllers regulate power distribution from the flight battery to the motors, while the flight controller acts as the drone’s computerized brain coordinating inputs and stabilizing altitude. One benefit of specialized stores is their targeted customer service. So more powerful models allow utilizing heavier payloads.

Technical Review 139

Technical Review Security Reputation Portland 139

Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online. Status factors are more important than demographics.

Customer 213

Customer Product Retention Azure 213

The Startup Magazine

DECEMBER 22, 2020

Salesforce Distributed Marketing refers to the marketing platform that companies embrace when some consumer touchpoints of their brand lie outside the general eco-system of corporate marketing. This means it empowers those dealing with your customers but are not a part of your team in the office.

Distribution 122

Distribution Customer Marketing Cloud 122

ConversionXL

JUNE 16, 2022

They map out a repeatable process to avoid chaos and confusion in your team and with customers. This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates. So, how can marketers align every department for a consistent customer experience? Positioning.

Campaign 149

Campaign CTO Marketing Social Media 149

ReadWriteStart

JULY 7, 2021

User-friendly courier delivery apps ensure round-the-clock fulfillment of parcels to customers across different locations. . Without a doubt, the customers have to arrange for the courier delivery by themselves. . The tremendous growth in the on-demand economy has prompted customers to want same-day delivery of parcels.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Duct Tape Marketing

SEPTEMBER 1, 2020

After a brief passage through the academic world where he researched simulation of distributed systems, he decided to try his luck as an entrepreneur and cofounded Woorank as the CTO. By grabbing millions of data points every day, he developed a passion for automating, scaling and distributing services at scale. For more about Woorank.

Technical Cofounder 94

Technical Cofounder Cofounder Fractional CTO Belgium 94

ReadWriteStart

JULY 7, 2023

.” The SpeedyBrand platform employs generative artificial intelligence to produce custom content that is SEO-optimized for businesses. Before being distributed through a variety of channels, the automatically generated content can undergo additional personalization via SpeedyBrand’s user-friendly dashboard and be edited.

Generative AI 127

Generative AI SEO Artificial Inteligence Forecast 127