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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

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How LinkedIn Automation is Disrupting the B2B Lead Generation Process

The Startup Magazine

Generating leads used to be a taxing and time-intensive activity, yet one which was essential for building B2B relationships that paid dividends in the long run. Today, B2B lead generation tools are available to take advantage of platforms like LinkedIn which are geared towards bringing business people together.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

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Struggling With B2B Sales? Follow These 5 Tips for Success

The Startup Magazine

Your B2B sales effort is based on your ability to attract and retain prospects. If you want to boost your conversion rates, you need to create a great B2B sales plan. And if you’re not sure how to reach your goals, these B2B sales tips that we prepared will help you reach the revenue and success you’re hoping for. Focus on OKRs.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. And sales enablement software helps arm sales teams with the information they need to close sales. Look at some typical B2B marketing KPIs: Number of leads generated.

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The Top 6 SaaS Marketing Strategies

The Startup Magazine

SaaS (software as a service) is an increasingly popular way to market products and services. By now, everyone knows that B2B Lead Generation Services is the fastest-growing business model, and the best way to build a successful SaaS business is by capturing the attention of potential customers through your marketing efforts.