Remove B2B Remove Naming Remove Retention
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Product should be your main channel for customer acquisition, retention and expansion. More networking and curated roundtables, less gurus and swag. Daniel Layfield.

B2B 94
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Use this information to optimize for retention with: Transactional messaging. Introduce retention hooks that give users a reason to send notifications to other users.

Retention 113
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. The second type is winning. Image source ).

Retention 126
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A Complete Guide to YouTube Analytics

ConversionXL

Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. Fill out the form by selecting a view name and choosing your time zone: To create a filter that shows only YouTube traffic, select Filters. Time-to-value is much more important.

Analytics 134
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. Not necessarily. So who are your potential high-value Rock Star customers? Wrong message, wrong audience.

Customer 154
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Tale of Two Valleys: LA and the Bay Area from an Investor’s Perspective

Mucker Lab

If you took a random sample of 100 entrepreneurs here in LA, over 50% might not be able to tell you how to technically calculate 90-day cohort retention or how to build a cash flow statement. It’s easy (and perhaps intellectually lazy) to use those big brand names as a proxy for the quality and potential of these entrepreneurs.

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10 Things that 3 Customer-Centric Brands Get Right

ConversionXL

They applied a community-powered business model to the mobile sector, similar to that of Wikipedia, hence the name “giffgaff,” which means “mutual giving.”. This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO. Pay per minute and pay per text costs in 2019.