The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)
ConversionXL
DECEMBER 2, 2020
The first two are more familiar to B2B marketers; the last one often applies to B2C. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. Ask Kaleigh: “What’s the most underrated networking channel?”. The way someone thinks about something. Exceptions abound.).
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