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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce?

B2B 48
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Guide to Create an Uber for Courier App

ReadWriteStart

Business to Consumer (B2C) – It is the most common type of business model. Real-time supply chain management – and live monitoring of inventory and fleet will help entrepreneurs track parcels 24×7. Consequently, it provides entrepreneurs with merits such as flexibility in supply chain management and lower investments.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Security Choice: The Power of Conversion Through Transparency. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. The product/brand managers at 7 for all mankind clothes, Bertolli pasta sauce, Pepsi, Dodge Dart, etc. Why leave your passion behind when it comes to the web?

Web 164
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The How, Why And When Of Website A/B Testing

YoungUpstarts

By Alison Brehme, Senior Online Marketing Manager at Hostway Services, Inc. These tests hinge on the measurement of live traffic to gauge how the different versions impact the website’s conversion rate. The result, which included 817 conversions, saw a 10 percent increase with the three-step process.

B2C 100
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. In the case of Credit Karma my first job is to identify what the Macro Conversion is. After 10 minutes of browsing, I found all these valuable Micro Conversions: Some are pretty straight-forward. " Et al.

Web 138
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Product Manager Entrepreneur Mark Geller

SoCal CTO

Visible networking is turning into a really great opportunity to get to know people better, get to meet new people, and have some interesting conversations. He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic.

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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 78