Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 80

B2B Marketing B2C Community 80

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Potentially, every interaction with the customer or the prospect can be personalized to a point. Copy-pasting examples from case studies is a doomed endeavor as your company and your customers are specific and different.

Programming 97

Programming Revenue Analytics Software Review 97

ReadWriteStart

JUNE 9, 2021

It was late 2019 when they started Accord, the world’s first Customer Collaboration Platform. Some of their early customers include Figma, Productboard, and Very Good Security. A vendor is focused on their product and selling as much of it as possible. You can’t replicate a frictionless B2C experience using home-grown tools. .

B2B 87

B2B Sales Technical Review B2C 87

ConversionXL

SEPTEMBER 9, 2021

By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. Edelman’s Trust Barometer study shows that trust is second only to price in becoming a loyal customer. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

JANUARY 18, 2022

You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns. And yet, revenue went up by 45% YoY. Understanding what your customers crave.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Duct Tape Marketing

JUNE 7, 2023

She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. 06:25] In most companies, the customer interacts with their employees.

Employee 75

Employee Technical Review Advisory Board Sales 75

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The other dimension you need to think about is the product complexity. The other dimension you need to think about is the product complexity. This is a spectrum.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. This post focuses on deployment rather than production, but here are high-level takeaways from those posts: Quality = attention span. A sizable budget is perhaps most vital for LinkedIn ad spend.

Video 129

Video B2B Technical Review Campaign 129

ReadWriteStart

JANUARY 10, 2020

Retail stores have long been using visual merchandising as an effective way to provide customers with a unique experience of purchasing products. Visual Merchandising is one of the lucrative ways to not only attract potential buyers but also to let them feel connected to the product. Store navigation and ease. Order inventory.

Startup 78

Startup eCommerce B2C Metrics 78

Hearpreneur

JULY 13, 2022

Network marketing is one such industry that relies only on acquiring new customers. Sustainable products and services are slowly coming into the spotlight and they’re all set to take center stage. Digital transactions are now moving beyond B2C transactions & venturing into B2B, P2P, cross-border remittances, & more.

Artificial Inteligence 123

Artificial Inteligence Technical Review Entrepreneur Software Review 123

The Startup Magazine

JULY 29, 2021

Here are some background comments and startup advice that Ola shares about his entrepreneurial journey… TSM: Describe Soundtrack Your Brand’s product/service in 10 words or less: Ola: Soundtrack Your Brand is a music streaming service for businesses. Ola Sars, Founder and CEO of Soundtrack Your Brand.

Founder 156

Founder B2C B2B Audio 156

The Next Web

DECEMBER 30, 2012

How do you monetize a unique business model based on users rather than selling an actual product? We create the best experience for creating personalized books, cards and calendars then our customers pay us for these products. We continually improve these experiences to build more value for our customers.

Business Model 133

Business Model Technical Review Advertising B2C 133

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. Also, cohort behavior often reflects the use of the product over time.

Retention 126

Retention Analytics Campaign eCommerce 126

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. It was all hypothetical.

Programming 124

Programming Chile B2B B2C 124

Austin Startup

JULY 12, 2010

Andy Meadows is the founder and CEO of Bearhug , an Austin-based customer engagement platform launching today. Customer Care Today. Customer Care Today. Encourage them to join and support the Company-Customer Pact.” Two trends since that incident have made the issue even more important today. Forest for the Trees.

Customer 80

Customer Harvest B2C Technical Review 80

View from Seed

JULY 24, 2015

The invite-only event was attended by 300 of the area’s best tech leaders, founders, product managers, designers, developers, investors, engineers, salesmen and women, and more, all of whom are hard at work in consumer tech. Here’s Mike’s comment: Boston’s B2C problem is one of values. We had a plan.

Boston 120

Boston Cofounder B2C PR 120

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Austin Startup

OCTOBER 15, 2017

What seems to be the best way to create customers and revenue may result in a business model that is out of vogue with the investment world and shortchanges you on enterprise valuation. If you deliver exactly the same results at the same net cost to the customer via a SaaS product, you may get a tech multiple 10X higher.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

ConversionXL

OCTOBER 21, 2012

Its longevity is a testament to its ability to convert leads into buyers and buyers into repeat customers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

Campaign 111

Campaign Email Clickthrough Sales 111

YoungUpstarts

APRIL 15, 2018

This is still the case, but as consumers started to shop online, they now want the same in their business lives – retailers and distributors are looking to shop online for the goods and products they sell. Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front.

B2B 153

B2B B2C PPC SEO 153

ConversionXL

APRIL 28, 2020

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . It wasn’t quite a flip from B2C to B2B, but it was close. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. Image source ). Image source ).

Demand 101

Demand Revenue SQL B2B 101

View from Seed

SEPTEMBER 11, 2019

At NextView we invest across the spectrum of seed stage companies so roughly 1/3rd of the companies we invest in are pre-product, roughly 1/3rd are post-product but pre-revenue, and perhaps 1/3rd have some very early revenue. A) Pre-Product Companies. B) Post-Product Companies.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Consider the customer journey. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

Up and Running

JULY 10, 2017

It’s not easy to choose the right pricing strategy for a SaaS product. Your product improves with time, your business team grows, and so your pricing can’t stay outdated. Even if you are just starting to consider building a SaaS startup , you’ve probably used products with either freemium pricing or a free trial. Choose wisely.

Startup 110

Startup Non-Compete Viral Software Review 110

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Or maybe you recently launched a product and made an educated (or not so educated) guess on price. By the way, every customer considers your product this way.

Differentiation 54

Differentiation Virginia .Net B2C 54

The Startup Magazine

APRIL 24, 2020

Whether you’re interested in selling a website you built from scratch, or want to sell your Amazon-based B2C brand, there are many different baseline factors that go into determining an appropriate website valuation number. You basically take the overall revenue from your business (i.e. Variation of customer acquisition channels.

eCommerce 91

eCommerce Valuation B2C Revenue 91

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Product 96

Product Social Media Audience Software Review 96

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Actionable marketing tip: Encourage customers to share your information on social media venues.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

MARCH 31, 2021

Customer interviews allow you to uncover: Why they decided to do business with you; Why they love working with you; What other challenges they have in their business; Where they go for new information. Your customers can provide you with pain-points to write about, as well as success stories to attract new clients.

Audience 127

Audience Non-Compete Distribution Channel 127

Women Entrepreneurs Can

APRIL 5, 2019

For example, if you are looking to bring more awareness to your advanced technologies, host an unveiling of your new product or service. Choose The Best Event To Highlight Your Product or Service. Small B2B or B2C conferences. Product or Service Unveilings. In-house customer events. Where do you go from here?

Small Business 40

Small Business Marketing Social Media Hosting 40

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.

Mobile 190

Mobile Social Media Distribution PR 190

YoungUpstarts

NOVEMBER 6, 2019

When integrated properly, they maximize how we attract consumers, and turn visits into revenue. Are you simply looking for more people to buy your product (raw traffic)? Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? Current Customers. Brand Awareness.

Channel 165

Channel PPC Marketing SEO 165

Women Entrepreneurs Can

SEPTEMBER 15, 2022

Whether you’re offering B2C or B2B SaaS, you need to make sure you’re employing the right sales strategies to drive revenue and get your offering into the hands of people and organizations who need it. . Because SaaS is an intangible product, free trials and demos can be an invaluable way to boost sales numbers.

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52

ConversionXL

APRIL 27, 2019

“How do we get our customers to do what we want them to do?” What businesses should really ask is, “How do I help my customers achieve their goals on my website while still achieving mine?” Focusing on that question is the starting point for building a customer journey map. Why do you need a customer journey map?

Customer 100

Customer Analytics B2C Conversion 100

YoungUpstarts

DECEMBER 10, 2020

While chatbots promise to augment customer service and optimize the sales pipeline, they come with several potential drawbacks, including low-quality customer service and ambiguity around KPIs (key performance indicators) — both critical considerations for leaders who care about achieving long-term success.

San Diego 200

San Diego Algorithm B2C Artificial Inteligence 200

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. CAC can be calculated with the following formula: Total Spend on Acquiring Customers / No. of Customers Acquired. But “Total spend on acquiring customers” can be ambiguous. And what if your product is freemium (i.e.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Let me ask you two questions: Would you like to see and use a software product before buying it? You wanted to see the damn product in action!

Marketing 289

Marketing Sales Cycle Acquisition Sales 289