article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. Lean into your strengths, and don’t try to appeal to everyone. Brand is your strongest asset.

Marketing 109
article thumbnail

How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Take The Marketing Assessment: Take the Assessment. Like this show? Duct Tape Transcript.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185
article thumbnail

Is the Lean Startup concept of MVP dead?

VC Cafe

.” Steve Blank, “Is the lean startup dead?” ” The Lean Startup movement started out of necessity. Most principles of Lean Startup remain true, as described by Steve Blank in The Lean Startup Changes Everything : Business Plans are dead: Startups a series of hypothesis that need to be tested.

Lean 214
article thumbnail

The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. We attempted to use Waterfall and market ourselves as B2C. It was a disaster.

Lean 60
article thumbnail

What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

Some say it’s a marketing and story-telling problem. The tweet that really spoke the most truth to this discussion (just check the replies for proof), was from Mike Troiano, a well-known marketer and CMO of Actifio, which is considered to be IPO-bound in the next year or two. Some say it’s a lack of risk-taking appetite.

Boston 120
article thumbnail

The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. The results of the Customer Development process may indicate that the assumptions about your product, your customers and your market are all wrong. In fact, they probably will. This is important, since every situation is different.