Startup Lessons Learned

SEPTEMBER 12, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. In building the program for this year’s Lean Startup Conference , we’ve tried to strike a balance. To give you a sense of these practitioners, we asked some our new speakers to talk about how they use Lean Startup methods. Below are three of their takes on MVPs.

Lean 162

Lean Startup Ratchet New York City 162

Austin Startup

NOVEMBER 29, 2017

Early adopters, especially those who are willing to pay for novel services, are the lifeblood of lean startups. In addition to the B2C market, companies in Austin are also in a formidable position to service business customers. Should Early Stage Startups Move to Austin because of Customers?

Early Stage 54

Early Stage Austin Silicon Valley San Antonio 54

The Next Web

DECEMBER 30, 2012

This is common in B2C apps (Facebook, for example), but it’s still new in B2B apps like Wave Accounting. We determined that we could best monetize the business by focusing on online marketing, particularly our pay-per-click services. Today, Yodle monetizes its online marketing solution as a one stop shop for small businesses.

Business Model 133

Business Model Technical Review Advertising B2C 133

ReadWriteStart

AUGUST 9, 2021

Lean In To What Makes You, You. The world changes, consumer needs change, markets change, the art of branding takes all that into account. In a way, this is an opportunity to become a leader in a new landscape — plenty of less astute and adaptable brands won’t make it — leaving gaps in the market.

eCommerce 176

eCommerce B2C Naming Agile 176

The Startup Magazine

AUGUST 20, 2020

It was already hard for entrepreneurs to compete in today’s crowded market and now, with consumer dollars stretched thin, getting your piece of the pie has become even harder. Consider Alternate Markets. Another of our favorite management strategies that we think is worth pursuing is diving into new markets.

Small Business 183

Small Business Management Non-Compete B2C 183

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. Such details help identify when it makes sense to push marketing and when there’s no point. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Up and Running

JULY 10, 2017

The decision will affect and shape your brand, your marketing, and your business. Another friend of mine, multipreneur and CEO at Ritekit Saul Fleischman, has actually found the freemium model beneficial for some of his SaaS products: “With forever free users, they blog about us, and we get to market to them. Choose wisely. 1 freemium.

Startup 110

Startup Non-Compete Viral Software Review 110

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. If you over-perform, then you would have raised on better terms in the free market. At this point I’m leaning toward the first deal, but not by a huge amount since there’s some risk to completing the round in both cases. Deal 2 is marketing-driven. Conveniently local.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

Duct Tape Marketing

MAY 24, 2023

Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform.

Social Media 77

Social Media Media B2B B2C 77

Steve Blank

NOVEMBER 4, 2021

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Customer 424

Customer Marketing Lean Vertical 424

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. If you over-perform, then you would have raised on better terms in the free market. At this point I’m leaning toward the first deal, but not by a huge amount since there’s some risk to completing the round in both cases. Deal 2 is marketing-driven. Conveniently local.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby.

Web 164

Web Design Marketing Security 164

Steve Blank

NOVEMBER 5, 2009

Do they believe you have a big enough vision and market. Tons of advice is available on how to pitch , present and market your company. If you’re following Customer Development you are now raising money because even with this first rev of the product you think you’ve found product/market fit and you want to scale.

Customer Development 267

Customer Development Developer Customer Silicon Valley 267

Brandanew

OCTOBER 13, 2015

Content marketing has received a lot of attention in recent times but the fact is that not many were using the term till even five years ago. This is what you need to prep up for setting the content marketing goals for 2016 for your brands. 7 Content Marketing Goals For 2016 That You Can Set For Your Brand. e) Direct sales.

Social Media 100

Social Media Marketing SEO B2B 100

Software By Rob

OCTOBER 14, 2010

Photo by DeclanTM This article is #7 in a series about startup marketing. I’ve gone on and on about the subject of pre-launch marketing on my podcast , made mention of it in my book , went into detail on TechZing , and again on a recent Micropreneur Academy conference call. Far more important is marketing execution.

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

JUNE 16, 2022

It’s also a marketing strategy used by Amazon on every product page with its “Frequently bought together” section. Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. The email finishes with some reassurance.

B2B 129

B2B Email Sales Acquisition 129

Austin Startup

JUNE 26, 2019

While the journey of JuiceBox Hero is coming to a close, we know that our small but mighty team’s commitment to innovation for women, families, and under-represented markets is far from over. The Skinny: Two years ago I embarked on a mission to bring to market a modern way for parents to find daycares and preschools. Lean into it.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

View from Seed

NOVEMBER 7, 2019

But there is also opportunity in lean times. If you understand the premise of blitzscaling, it’s not truly growth at any and all cost… it’s a strategic mindset for building a company from scratch at previously unheard pace specifically where digital innovation enables capturing a large addressable market.

IPO 202

IPO Early Stage Cofounder B2C 202

Duct Tape Marketing

JANUARY 14, 2020

written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. John Jantsch: Hello welcome to another episode of the Duct Tape Marketing Podcast. Because not everybody gets into marketing wanting to be a videographer. Transcript.

Curation 39

Curation Video Viral Government 39

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Most small businesses and startups follow some version of this rational approach to operating and marketing a business. Every business, whether B2B or B2C has to bring in customers. Small Business and Startups: Customer Service Marketing Manifesto. Setting goals comes first. And fourth?

Metrics 48

Metrics CPA Lean Marketing 48

Seeing Both Sides

AUGUST 16, 2012

As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking “lean startups” from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. Going B2C was daunting and not in our core DNA,” Kaufer remarked. billion market capitalization as of this writing. .

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Agile VC

NOVEMBER 7, 2019

But there is also opportunity in lean times. If you understand the premise of blitzscaling, it’s not truly growth at any and all cost… it’s a strategic mindset for building a company from scratch at previously unheard pace specifically where digital innovation enables capturing a large addressable market.

IPO 100

IPO Early Stage Cofounder B2C 100

ConversionXL

FEBRUARY 3, 2016

What I typically find is if people haven’t read about lean startup, then the way they make decisions on what we should build is what the highest paid person in the room says they should build. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing.

Conversion 48

Conversion Technical Review Software Review B2B 48

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details. Who’s coming to your site?

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

SEPTEMBER 10, 2012

If you send me 50k people from a classic tractor repair website and 500 from a prominent marketing site, which one is going to be better for my business? The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. In Lean Startup methodology, it’s called a pivot.

Audience 122

Audience Analytics B2B eCommerce 122

Startup Lessons Learned

OCTOBER 23, 2009

The lean startup methodology is based on enlisting customers as allies, which requires honesty and integrity. The following was written an actual lean startup practitioner. It was originally posted anonymously to the Lean Startup Circle mailing list, and then further developed on the Lean Startup Wiki ’s Case Studies section.

San Francisco 144

San Francisco Customer Wiki Lean 144

ConversionXL

DECEMBER 9, 2013

It’s also long been recognized that Atmospheric Marketing - or ”the effort to design buying environments to produce specific emotional effects in the buyer that enhance purchase probability” – has been an effective way of increase purchases for physical retail locations. commercials, and 2-to-1 for print?

Sales 126

Sales B2B Campaign Video 126

online.wsj.com

SEPTEMBER 23, 2012

Loading… Markets. Loading… Market Data. Media & Marketing. Marketing & Strategy. Harley Goes Lean to Build Hogs. Consumer Services (B2C). Marketing Services. stock quotes reflect trading in all markets and are delayed at least 15 minutes. » More. Loading… Business.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

The Next Web

MARCH 3, 2014

When I started my startup journey two years ago, one word came to my mind whenever I thought about marketing: liars. As time passed and I took on the marketing role for my startup (while everybody else was busy coding), I started to see marketers differently. Your mission is to grow, and for B2C companies it means more users.

Brazil 158

Brazil Technical Review PR Development Team Review 158

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. if yes, what should your content (and marketing) strategy be. It covers, content, marketing and measurement. We have intent, why be the terrible Marketer that discriminates?

Social Media 60

Social Media Media B2C B2B 60