The Startup Magazine

JUNE 5, 2024

Optimize Facility Operations Efficient facility operations are crucial for a successful self-storage business, directly influencing customer satisfaction and profitability. Leveraging data analytics provides operators with valuable insights into customer behavior, demand patterns, and occupancy rates.

Security 140

Security Operations Technical Review Revenue 140

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Startup Professionals Musings

OCTOBER 30, 2020

I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money. Customers line up to believe and buy from people who are viewed as leaders or experts relative to a specific solution. Collaborate with customers to tune your solution.

Merger 386

Merger Acquisition Software Review Social Media 386

ConversionXL

NOVEMBER 10, 2021

To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Detail the customer demographics that purchase certain products or services. An industry report or “ultimate” guide offers more to the target audience than a general “top tips” blog post.

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. They map out a repeatable process to avoid chaos and confusion in your team and with customers.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

Customer 130

Customer Channel Design Retention 130

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Customer 431

Customer Marketing Social Media Channel 431

YoungUpstarts

MARCH 20, 2018

Here are three easy steps that online business owners can take to win back customer trust in 2018: 1. Customers Demand SSL Reassurance. Boasting an SSL certificate is one of the easiest, yet most effective, ways to earn customer trust. Get Your Website SSL Certified Already! Google Rewards SSL Verification.

Customer 200

Customer Technical Review Security Internet 200

The Startup Magazine

MARCH 10, 2024

In today’s fast-paced digital landscape, effective communication is the key to successful customer engagement. In this blog, we’ll explore the significance of Salesforce SMS integration and how it can revolutionize your customer communication strategies. Why does Salesforce SMS integration matter?

SMS 147

SMS Customer Campaign Social Media 147

The Startup Magazine

MAY 22, 2018

At this stage of a company, all employees of the company need to proactively focus on customers and their receptivity to the offering. For these startup companies, the client success team does not falter as the company grows because they adjust to the changing expectations of customers as the request volumes grow. The Founding stage.

Customer 82

Customer Early Stage Churn Rate Startup 82

Startup Professionals Musings

MARCH 25, 2016

That’s the right place to start, but real growth and scale requires attracting customers who are not like you. Update your technology to reach new customer segments. Today’s customers want to be mobile and location sensitive. Include mobile-app support and new social-media channels.

Customer 120

Customer Marketing Social Media Technical Review 120

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

Customer 120

Customer Marketing Social Media Technical Review 120

The Startup Magazine

OCTOBER 4, 2023

This blog aims to guide you through the process, from the initial steps of conducting market research to operational management, hiring staff, and more. This will allow you to identify opportunities, challenges, customer preferences, and emerging trends.

Balance Sheet 131

Balance Sheet Technical Review Business Model Business Plan 131

Gust

JUNE 19, 2012

Here’s Why on his Both Sides of the Table blog for a good read and a good lesson. I want a forecast that starts with specifics like channels or traffic and conversions or segments and builds up. Second best are letters from future customers promising future business. . Subscribe to the Gust Blog. Subscribe by email.

Startup 180

Startup Forecast Angel Investor Software 180

ReadWriteStart

MAY 24, 2023

Why it’s great: Their blog is updated frequently with fresh content that will help keep people coming to the site for years to come. Why it’s great: There are a few reasons why Launching Next is a great website for your app or software blog. Second, it allows you to reach out to new potential customers. Startup News.

Technical Review 126

Technical Review Software Review Startup Artificial Inteligence 126

YoungUpstarts

OCTOBER 26, 2020

They may be responsible for creating and monitoring content on any number of digital channels, including: Company websites. Corporate blogs. Digital marketers must use various tools to measure analytics, identify weaknesses, and improve performance across these channels. Social media. Search engine rankings. Email marketing.

Marketing 264

Marketing Campaign Social Media Analytics 264

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. I have found that publishing a regular blog can give you an edge in making all this happen. Market your ideas and expertise early for customer feedback.

Social Media 212

Social Media Reputation SEO Channel 212

YoungUpstarts

SEPTEMBER 2, 2020

To grow your current customer base, you have to make efforts to connect with prospects. Remember, the world today is fast-paced, and the opportunities to link with potential clients and existing customers are quite many. This article reveals ways you can easily link up with your customers and prospective buyers.

Customer 246

Customer Social Media Channel Media 246

ReadWriteStart

APRIL 8, 2023

Customers will be even more comfortable with the introduction of voice commerce, another unicorn of the online shopping experience. Sustainability is the Queen In 2023, customers have become even more environmentally conscious, as recent statistics prove. Only in 2021, 72.9% Amazon has been at it for years.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

The Startup Magazine

FEBRUARY 17, 2022

In the year 2022, would blogs still be useful? In this day and age of social media, is it worthwhile to devote time and resources to your corporate blog or to start one. Blogging became a popular business internet strategy a few years ago. Blogging is still a powerful marketing tool. Nothing has changed since then.

Audience 163

Audience Reputation Channel Social Media 163

Duct Tape Marketing

MAY 2, 2024

13:07] As far as backlinks go: talk a little bit about guest blogging versus being a guest on a podcast as a specific tactic. [21:52] Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! Now didn't necessarily turn 'em into customers, but at least I could buy that awareness or that exposure.

SEO 70

SEO Search Generative AI Engineer 70

ConversionXL

SEPTEMBER 13, 2017

You’ve been acquiring a ton of customers lately for your SaaS company. More customers, more money. So you throw your energy into your customer funnel. Why do customers leave, or use the service less, often without saying anything? Why do customers leave, or use the service less, often without saying anything?

Customer 110

Customer Churn Rate Metrics Retention 110

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

Hearpreneur

OCTOBER 25, 2023

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. Think of it from the customer's perspective – Why should this customer shop from your store instead of the other stores selling this product?

eCommerce 132

eCommerce Omaha Entrepreneur SEO 132

crowdSPRING Blog

MARCH 25, 2012

In other words, hyperlocal is a way for marketers to deliver an effective marketing message to customers in a particular local community. For lots of businesses, particularly brick and mortar, these services offer a way to reach a very large audience of potential customers and pay only for those that actually show up to buy.

Lean 98

Lean Channel Marketing Software Review 98

Women Entrepreneurs Can

MARCH 11, 2019

Customer service and support have become very important for business success. Nowadays, consumers would rather do business with companies that provide exceptional customer service than companies with good product quality. Both customer service and the overall customer experience are now very important to modern consumers.

eCommerce 40

eCommerce Customer Technical Review Channel 40

The Startup Magazine

JUNE 2, 2023

As a business owner or marketer, acquiring new customers is always at the top of your agenda. However, retaining those customers is even more critical, as it helps maintain revenue and loyalty and establishes your brand as a reliable provider of products or services. Customer retention should be part of your key business strategies.

Customer 147

Customer Management Retention Social Media 147

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Context also matters around traffic sources and customer journey stages.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

DECEMBER 2, 2020

Take this snippet from an “ultimate guide” on delighting customers: Empower your potential and existing customers with educational resources, recommendations, and tools for success to build your brand’s inbound experience. Ask Kaleigh: “What’s the most underrated networking channel?”.

Analytics 161

Analytics Acquisition Channel B2C 161

YoungUpstarts

MARCH 3, 2020

As a niche example, let’s say you sell custom-made guitars. You could run a blog that goes into detail about how guitars are made, the various woods that affect intonation, and do YouTube videos on the same topics. Of course, the vlogger’s channel should be related to your industry, but it’s a proven modern marketing technique.

Customer 218

Customer Marketing Social Media Advertising 218

Hearpreneur

JANUARY 23, 2022

In 2014, I created and started writing on my blog. Now that I look back, I'm quite grateful that I began blogging at the time I did! Growing your business doesn't have to turn into a full corporation where your customers are just a number. I also have to spend time on social media because I run a blog.

Entrepreneur 131

Entrepreneur Revenue Channel Technical Review 131

ConversionXL

NOVEMBER 23, 2022

This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. What are the priority customer problems and opportunities? This defines what to test by adapting to the customer priority. How will you act? Put your solution in the context of their life.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. This is where the Customer Data Platform comes in.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

MARCH 31, 2021

When starting out, many agencies blog about topics directly related to their offering. Customer interviews allow you to uncover: Why they decided to do business with you; Why they love working with you; What other challenges they have in their business; Where they go for new information. What are your goals for the next 3-6 months?

Audience 127

Audience Non-Compete Distribution Channel 127

The Startup Magazine

JUNE 27, 2019

Part of what a consultant does is to identify which marketing channels and tools to use. User-generated content can be a social media post mention or a product review in a blog. These days, customers are more likely to trust a brand when it is mentioned throughout social media by other users. Live videos.

eCommerce 92

eCommerce Marketing Social Media Technical Review 92

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 319

Marketing Framework Social Media Metrics 319

YFS Magazine

JULY 27, 2021

Beauty brands looking to rule on a global scale follow a customer-centric model that intersects both digital and physical channels.

Channel 145

Channel Global Customer Sales 145