Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Gross margin positive !=

Metrics 150

Metrics Cost Acquisition Startup 150

Startup Professionals Musings

APRIL 25, 2014

Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Here is my summary of the seven most successful lead-generation vehicles he recommends today: Search-engine marketing. Social-media advertising.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Professionals Musings

AUGUST 6, 2016

Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Prepare your staff to deliver on social media requirements.

Social Media 120

Social Media Media SEM Startup 120

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 15, 2008

I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. They book their room in the Flamingo, fly down, see some shows, eat at the Vegas buffets, and bet a little money on the roulette wheel. Booking a red eye flight to Vegas isnt an option. on a scale of 1-4). on a scale of 1-4).

Software Review 48

Software Review SEM Marketing Las Vegas 48

crowdSPRING Blog

MAY 1, 2013

Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing). There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). Display Ads.

Small Business 107

Small Business Marketing Affiliate PPC 107

Duct Tape Marketing

JUNE 7, 2013

Figuring out how to build authority for your content in the eyes of search engines – Link and networking research. GetListed.org: See how your business is listed on Google, Bing, and other local search engines. SEMrush is created by SEO/SEM professionals for SEO/SEM professionals. GetListed.org.

Search 68

Search SEM XML SEO 68

Startup Lessons Learned

SEPTEMBER 10, 2008

At IMVU , our engineering team accumulated thousands upon thousands of tests, and we had a build cluster (using BuildBot ) that ran them. Thats possible now, and it means that the historical ratio of QA to engineering is going to have to change (on the other hand, QA is now a lot more interesting of a job). Completely necessary.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

mashable.com

MAY 28, 2010

Johnson also says that search engine issues have affected the style of names. Amidst all the search engine and domain name drama, consider that names are memorable when they sound good. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Naming 94

Naming Technical Review Social Media Startup 94

ConversionXL

MARCH 29, 2017

It’s the focus of dozens of books, new roles, new departments and teams, new methods of thinking, hundreds of articles, hundreds of guides, hundreds of webinars… you get the idea. Growth Engineer. You have a product manager, an engineer, data scientists… you have leadership there.” (via CXL Live). Digital Marketers.

Marketing 48

Marketing Distribution Retention eCommerce 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Lessons Learned

SEPTEMBER 18, 2008

I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). Examples, theory, practical advice, links to books, counter-intuitive thinking. Like gmlk, I usually subscribe the first time I find something useful.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

crowdSPRING Blog

FEBRUARY 10, 2010

Books and eBooks. SEO/SEM Content. Need to generate great search engine optimization (SEO) content or develop strong search engine marketing (SEM) campaigns? Books & eBooks. Business Plans. Are you a technical rockstar but need help with a business plan for a cool new startup? Advertising/Marketing.

Non-disclosure Agreement 93

Non-disclosure Agreement SEM Non-Compete Community 93

ConversionXL

FEBRUARY 3, 2022

However, with cold email, perhaps you get a good response rate but you don’t book as many demos. Reverse engineer what already works and run experiments over the long-term. Search engine marketing: Driving ROI from searchers. Running search engine marketing (SEM) experiments requires testing more than just the ads themselves.

Framework 102

Framework Marketing Acquisition Retention 102

www.cscyphers.com

MARCH 8, 2012

Not only are there rafts and rafts of books to help someone cobble together a rudimentary business plan, any quality VC values execution over ideas. My Calendar Book a meeting with me. It can be hard to sort the wheat from the chaff when you’re talking to a marketing person (‘Ah, you do internet marketing? July 2009 (64).

Cofounder 40

Cofounder Technical Review Founder Software Review 40

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). If you don’t have a website, your potential customers will find your competitors. If you run a small business, you should have your own website – even if it’s a simple site.

Small Business 93

Small Business SEM SEO Social Network 93

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. It allows advertisers to run campaigns that are only paid out when somebody actually buys something (e.g.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). If you don’t have a website, your potential customers will find your competitors. If you run a small business, you should have your own website – even if it’s a simple site.

Small Business 84

Small Business SEM SEO Social Network 84

Occam's Razor

AUGUST 22, 2011

Book Articles. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Search Engine Optimization (SEO) Metrics & Analytics. Book Articles. Book: In Stores Now!! Web Analytics Books! Interviews.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. Here are a few reasons that data might fluctuate: Season; Day of the week; Holidays; Positive or negative press mentions; Other marketing campaigns; PPC/SEM; SEO; Word-of-mouth. Many popular tools have rebuilt their stats engines to feature a Bayesian methodology.

Analytics 127

Analytics Technical Review Software Review Framework 127

Eric Friedman

JULY 28, 2008

I had the chance to interview Randy Peterson of P&G for his upcoming participation in Search Engine Strategies 2008: San Jose where he will be speaking on the Keynote Roundtable: “Why Does Search Get the Credit for Everything?” What does P&G look for in the search space and in alternative search engines?

San Jose 60

San Jose SEM Campaign SEO 60

Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” The most notable difference between PPC advertising and organic digital advertising efforts such as SEO (search engine optimization) or organic social media marketing is how the cost is determined. PPC vs SEO — What’s the difference?

PPC 81

PPC Small Business Management Advertising 81

Duct Tape Marketing

JULY 14, 2022

16:42] Are you an engineer or programmer yourself? [17:06] Are you ready to take your business to the next level, to get seen, get SEMrush, visit SEMrush.com that's SEM rush.com/go. You know, from a text import first, I should have asked you in the beginning, are you an engineer or programmer yourself or.

Technical Review 84

Technical Review Demand Cofounder Video 84

Duct Tape Marketing

MAY 4, 2016

The Referral Engine – John Jantsch – Yep, I wrote a book on the subject! Offline Advertising – How to do it correctly (free e-book). Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar – John Jantsch – yep I wrote a book on this topic too! SEM Rush – Find profitable key words.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Seeing Both Sides

FEBRUARY 8, 2011

Inbound Marketing (as captured nicely in the book by Dharmesh Shah and Brian Halligan ), is the notion that the new era of marketing is about pull, not push. I'd be shocked if you, dear reader, did not have an analytical report in your files somewhere in 5 years about your personal genome and insight into its health implications.

Marketing 38

Marketing SEM Database Analytics 38

Duct Tape Marketing

NOVEMBER 10, 2015

Below are the financial metrics I find important in my business – I highly recommend picking up Greg Crabtree’s book Simple Numbers or Mike Michalowicz’s Profit First. Tools like SEMRush and MOZ can give you lots of information about SEO and SEM – things like keyword ranking, backlinks, and even AdWords spend.

Metrics 28

Metrics Small Business Analytics SEM 28

crowdSPRING Blog

SEPTEMBER 20, 2010

If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. Tips: If you’re spending money on AdWords, you should regularly read Google’s AdWords blog for the latest information about AdWords, useful resources, and tips. Google Analytics.

Small Business 102

Small Business Analytics Social Media Search 102

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). Part One: The book (my side of the story, details).

Analytics 60

Analytics Web Affiliate Metrics 60

The Startup Magazine

SEPTEMBER 20, 2023

Image Source: Orbit Media ) Long-form content can be used to build authority, credibility and thought leadership on a topic which is excellent for search engine optimisation (SEO). However, bloggers who write more than 3000 words in an article are 2.5x as likely to report strong results.

Leadership 122

Leadership Artificial Inteligence Social Media SEO 122

Startup Lessons Learned

MARCH 13, 2009

Start with a five-dollar-a-day SEM campaign. the most sensible SEM advice Ive read - discussed in the context of a real situation. Im converted - ordered Garys book as well. So dont combine your product launch with a marketing launch. Instead, do your product launch first. Iterate as fast and for as long as you can. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

ConversionXL

DECEMBER 2, 2015

PPC/SEM campaign. Experiment Engine. Especially with popular tools rebuilding their stats engines to feature a Bayesian methodology, Here’s the difference (very much simplified): Using a Frequentist method means making predictions on underlying truths of the experiment using only data from the current experiment. Source type.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Startup Lessons Learned

SEPTEMBER 5, 2008

Id also recommend Cal Hendersons (flickr) presentations (and book), e.g. [link] And - of course - going through [link] and reading up on the various different approaches different companies have (successfully) taken towards getting scalability at reasonably low cost. Thanks, Danga (and everyone else whos contributed to these projects).

Open Source 107

Open Source San Francisco Continuous Deployment Lean 107

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). When I say embarrass your senior management that's what I mean. What works for you?

Management 68

Management Analytics San Diego Web 68

Startup Lessons Learned

SEPTEMBER 29, 2008

Thanks again and if you have any other suggestions or books that I should read, I would be forever in your debt. SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Occam's Razor

JULY 1, 2008

If you are spending "a lot" on AdWords and AdCenter, this can be a excellent add on to track conversions offline due to your Search Engine Marketing (SEM) campaigns. Obviously it would also work for all other kinds of online marketing you are doing and allow a very deep level of accountability. Not too shabby.

Analytics 116

Analytics Conversion Campaign Redemption 116