Remove Business Model Remove Customer Development Remove Marketing Remove Operations
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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. What metrics do we use to see if we learned enough in Customer Discovery ? Customer Development is unhelpful here.

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Why Startups are Agile and Opportunistic – Pivoting the Business Model

Steve Blank

Go with your gut and do what you think the market is telling you. The Search for the Business Model. A startup is an organization formed to search for a repeatable and scalable business model. Investors bet on a startup CEO to find the repeatable and scalable business model.

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Solving the Innovator’s Dilemma – Customer Development in a Big Company

Steve Blank

At times I’ll do what I consider an extension of teaching; a two-day Customer Discovery/Validation intensive session with a large corporation serious about Customer Development at my ranch on the California Coast. Customer Development Without Agile Engineering Is A Plan For Failure.

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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Little Indians and Big Indians At MIPS Computers , my second semiconductor company, I was the VP of Marketing and defacto head of Sales. I was just in marketing.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

She was an academic on leave from Stanford now selling SAAS software to large companies, but was being inundated with marketing communications advice. “My I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer.

Marketing 312
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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development?

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How To Find the Right Co-Founders?

Steve Blank

Surprisingly if you’ve filled out the business model canvas you already know who you need. I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. ——-. I told Radhika this is a perennial question for startups.

Cofounder 335