Steve Blank

MAY 6, 2015

Build a product, get it into the real world, measure customers’ reactions and behaviors, learn from this, and use what you’ve learned to build something better. Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Waterfall Development.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

JANUARY 2, 2014

Doctors, researchers and Principal Investigators in this class got out of the lab and hospital talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them. Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences.

Lean 240

Lean Algorithm Customer Development IP 240

Steve Blank

JUNE 26, 2015

The first, the notion of the “ ambidextrous organization ” from O’Reilly and Tushman , posits that companies that want to do continuous innovation need to execute their core business model while innovating in parallel. Horizon 1 activities support existing business models. Horizon 1 is the company’s core business.

Lean 120

Lean Management Business Model Incubator 120

Steve Blank

JULY 13, 2021

Analyzing a case in the classroom, removed from the realities of a new venture, adds little to an entrepreneur’s preparation for the chaos, uncertainty, and conflicting customer responses that all entrepreneurs face. The reality is that most business plans don’t survive first contact with customers.

Lean 433

Lean Agile Business Model Business Plan 433

Steve Blank

FEBRUARY 23, 2016

As we prepared for the new Hacking for Defense class at Stanford, we had to stop and ask ourselves: How do we use the Business Model Canvas if the primary goal is not to earn money, but to fulfill a mission? In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue?

Business Model 120

Business Model Revenue Channel Community 120

Steve Blank

FEBRUARY 19, 2014

Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies. All of sudden what was an additional engineering and development effort now became a small, variable cost. So we’ve learned to live with our customers. We think we have a real business.”

Customer 316

Customer Algorithm Customer Development California 316

Steve Blank

JANUARY 21, 2016

You must also understand the value the product provides customers (along with the rest of your business model.). And going for crowdfunding before you do customer discovery with customers can lock you into the wrong idea too early. Filed under: Customer Development , SiriusXM Radio Show.

Detroit 120

Detroit Baltimore Entrepreneur Cofounder 120

Steve Blank

MARCH 15, 2011

By now the nine teams in our Stanford Lean LaunchPad Class were formed, In the four days between team formation and this class session we tasked them to: Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers? what distribution channel? what’s the product?

Business Model 236

Business Model Nebraska Peru Germany 236

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Market segments drive your business model.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Steve Blank

OCTOBER 31, 2014

There’s nothing wrong with a business that supports you and perhaps an extended family. But if you want to build a scalable startup you need to be asking how you can you get enough customers/users/payers to build a business that can grow revenues past several $100M/year. With 317 million people the U.S. Trip 2 to the U.S.

Global 335

Global Australia Silicon Valley China 335

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. They are gaining valuable customer data.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

JULY 22, 2010

Customer Validation needs to have the CEO actively involved. Customer Development Diagnostics over Lunch. He went through his product feature by feature and matched them to the customer problems. It certainly sounded like he had done a great job of Customer Discovery. Here’s an example in a direct sales channel.

Forecast 270

Forecast Sales Customer Customer Development 270

Steve Blank

MARCH 26, 2014

For those who don’t know, I wrote the book Open Innovation in 2003, and followed it with Open Business Models in 2006, and Open Services Innovation in 2011. A startup is a temporary organization in search of a repeatable, scalable business model. When companies want to innovate a new business model (vs.

Startup 327

Startup Business Model Lean Russia 327

Steve Blank

DECEMBER 17, 2013

Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 6: Distribution channels in Life Sciences. Part 8: When Customers Make You Smarter – Customer Discovery in Digital Health. Part 7: Revenue Streams in Life Sciences.

Lean 251

Lean Customer Development Business Model Channel 251

Steve Blank

SEPTEMBER 14, 2009

In this time, building a successful business meant building a company that had paying customers quarter after quarter. It did not mean building a startup into a company to flip or hype on the market with no earnings or revenue, but building a company that had paying customers.

Silicon Valley 217

Silicon Valley IPO Technical Review Venture Capital 217

Steve Blank

OCTOBER 3, 2014

Students need to get out of the building and talk to 10-15 customers a week. The next week they came back in class and presented this : Each week we’d teach them about one more part of what makes up a business model. They could have never figured this out sitting inside a classroom writing a business plan.

Lean 272

Lean Silicon Valley Customer Development Incubator 272

Steve Blank

JANUARY 25, 2010

In this post we’re going to offer a new definition of why startups exist : a startup is an organization formed to search for a repeatable and scalable business model. A Business Model. Ok, but what is a business model ? A business model describes how your company creates, delivers and captures value.

Agile 335

Agile Startup Silicon Valley Business Model 335

K9 Ventures

AUGUST 13, 2010

In fact, at the time (1996-1997) we offered both a downloadable product, that our customers could install on their own servers, and a “hosted-offering”, which came to be known as “On-Demand”, then the “ASP” (Application Service Provider) model, and today we call it “SaaS” (Software as a Service). Today, we call that an “Embed-Code”.

Revenue 72

Revenue Developer Java Customer Development 72

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. The AARRR model (hence pirates, get it?) He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

FEBRUARY 28, 2017

The goal of the class is to expose students to the basics of the Lean Methodology – Business Model Design , Customer Development and Agile Engineering. The teams come back into the class and present what they found, and then they get out and talk to more customers. They had the Lean Startup model to follow.

Lean 120

Lean Customer Development Business Model Agile 120

Steve Blank

JULY 29, 2010

One of the toughest problems for entrepreneurs is to keep score as they search for their business model. One of the key concepts of Customer Development is writing down your initial hypotheses (guesses) of all the parts of your business model, then updating them with the facts you find outside the building.

Customer Development 211

Customer Development Business Model Early Stage Channel 211

Steve Blank

NOVEMBER 21, 2016

Teams are continuing their relentless interviewing of customers, or beneficiaries as we call them in this class. The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

NOVEMBER 21, 2016

Teams are continuing their relentless interviewing of customers, or beneficiaries as we call them in this class. The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

MARCH 11, 2010

Our goal is to teach students the key concepts of the startup process and help them understand that a startup is a search for a profitable business model. Students formed 5-person teams, came up with a business idea then got out of the building to validate their business model. What is a business model?

Intellectual Property 226

Intellectual Property Business Model Customer Development Distribution 226

Steve Blank

FEBRUARY 3, 2015

These new entrants disrupted their food categories by offering high quality proprietary recipes, outsourcing their manufacturing, and using their cash and resources on sales and marketing to build distribution and a differentiated brand. They ran 10 in-store demos, which got them talking to 100s of more customers.

North America 120

North America Lean Customer Development Distribution 120

Steve Blank

FEBRUARY 22, 2010

Startups that are searching for a business model need to keep score differently than large companies that are executing a known business model. Yet most entrepreneurs and their VC’s make startups use financial models and spreadsheets that actually hinder their success. Managing the Business. Here’s why.

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Steve Blank

DECEMBER 20, 2013

Doctors, researchers and Principal Investigators in this class got out of the lab and hospital talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them. Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences.

Lean 241

Lean Customer Development IP Agile 241

Steve Blank

MARCH 11, 2015

I suggested the best place to start the conversation is with the 21 st century definition of a startup: A startup is a temporary organization designed to search for a repeatable and scalable business model. That means in their core business, large companies have a series of knowns. Often failure is the norm not the exception.

Widget 120

Widget Lean Business Model Metrics 120

Steve Blank

DECEMBER 26, 2013

Doctors, researchers and Principal Investigators in this class got out of the lab and hospital talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them. Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences.

Lean 237

Lean Customer Development Video Early Stage 237

Steve Blank

MARCH 18, 2011

VC’s worked with entrepreneurs to build profitable and scalable businesses, with increasing revenue and consistent profitability – quarter after quarter. They taught you about customers, markets and profits. Startups needed millions of dollars of funding just to get their first product out the door to customers.

Internet 334

Internet IPO Silicon Valley Agile 334

Steve Blank

AUGUST 5, 2010

I think you can blame Customer and Agile Development for a small part of it. Fairchild Semiconductor became the progenitor of a flood of Silicon Valley chip companies and at the same time the adoption of the limited partnership as the model for Venture Firms gave VC’s their own profitable business model.

Lean 258

Lean Internet Silicon Valley Venture Capital 258

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. Initially your job is to understand each of the parts of your business model before you hire someone to do it. That’s 10x what many websites convert.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

SEPTEMBER 30, 2008

When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. No departments The Five Whys for Startups (for Harvard Business R.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Steve Blank

MAY 3, 2011

Last week the teams tested their Revenue Models hypotheses: what are customers willing to pay for? Partners are the external companies whose product or service combines with your Value Proposition to create a complete customer solution or “whole product&# to satisfy customers. The Nine Teams Present.

South Dakota 217

South Dakota Business Model Lean United States 217

Steve Blank

APRIL 5, 2010

By getting out of the building on a team project, the class helped students viscerally understand that a startup is a search for a profitable business model. Students formed teams, came up with a business idea then talked to customers, vendors and sales channel partners to validate their business model.

Silicon Valley 126

Silicon Valley Business Model Customer Development Engineer 126

Seeing Both Sides

JULY 11, 2013

Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50