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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Competing businesses may click on each other’s PPC ads to waste money. Click farms.

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Selecting The Right Company To Help You Put Together A Successful PPC Campaign

YoungUpstarts

Pay-per-click (PPC) advertising has been around for a lot of years. The vast majority of digital marketing agencies offer assistance with PPC marketing. Try taking the following six factors into consideration when deciding which digital marketing company to hire: 1. Helping you identify actionable goals.

PPC 113
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Businesses and Essential Services

YoungUpstarts

Businesses often require interior design service, first and foremost. Interior designers can help business owners select high-quality furniture items. Businesses that are searching for conversions can accomplish a lot through hiring digital marketing professionals for their campaign efforts.

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Small Business Marketing 2014: Smart Web Design Best Practices and Tips

crowdSPRING Blog

Today, we’ll cover small business web design best practices and tips. Many things have changed – we’ll point you to great new resources and examples – but the fundamental best practices of good web design have remained consistent. Here are our top 10 tips to help you create an awesome website design in 2014: 1.

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The Best Programming Languages for Digital Marketers

ConversionXL

You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. Everyone who works with PPC tools has probably experienced the same problem at least once.) Connect inventory with ad campaigns. Rob didn’t know which report was the best guide for his next move.

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Best Practices and Tips for Restaurant Web Design

crowdSPRING Blog

A strong web design can help a restaurant to more effectively market itself, can help convert visitors who find the restaurant by searching, for example, on Yelp, shopping for a deal through Groupon, or searching on Google or Bing. Today, we’ll review 10 web design marketing best practices and tips for restaurant web design.

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A Copy Testing Methodology for the Digital Age

ConversionXL

Design matters, too, but it’s context for the message—not the message itself. >> @unbounce data science findings (40k landing pages) show copy (28%) was 2x as influential as design (13%) in why visitors converted. Pre-testing: great for singular brand campaigns—and little else. Copy testing isn’t new.

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