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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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9 Effective Strategies To Upscale Your Business 

The Startup Magazine

Although it may require stepping away from the security of well-organized projections and plans, taking calculated risks can lead to corporate development. Here are some effective strategies to upscale your business and help you stay competitive. That said, investing time and resources in training your workforce is necessary.

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3 Marketing Automation Myths Debunked And 11 Platforms You Should Know

YoungUpstarts

While you technically could use this strategy for your marketing campaigns, it’s not encouraged. . Using automation does allow you to create campaigns that don’t require manual intervention at every touchpoint, but you still need to revisit and review the success of your campaigns. Lead scoring and nurturing capabilities.

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5 Biggest Small Business Marketing Challenges (and How To Overcome Them)

crowdSPRING Blog

Your small business may have a terrific product or service. But that still may not be enough to keep your business alive. In fact, 50% of small businesses fold by their fifth year. But you don’t have to leave the success or failure of your business to chance. Challenge #1: Lack of Leads.

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Startup tips: 5 great tools for freelancers (and small businesses)

crowdSPRING Blog

What is a freelancer if not a small business? Just like small businesses, freelancers must engage in marketing, manage payables and receivables and other accounting tasks, perform HR functions, direct production, and plan strategy. Related posts: Great reads on small business and entrepreneurship.

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Facebook and Google Ads – The Keys to Small Business Paid Search

Duct Tape Marketing

Facebook and Google Ads – The Keys to Small Business Paid Search written by John Jantsch read more at Duct Tape Marketing. If you want to run a business today, you need to be advertising on Facebook and Google. Here, we’ll look at how to make Facebook and Google work best for you, the small business owner.

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Lead Generation – A Complete System

Duct Tape Marketing

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. 3 Fully Developed Lead Generation Playbooks.