YoungUpstarts

MARCH 11, 2020

Maybe you’ve uncovered a new (and more lucrative) use case for your product. Or maybe you’ve pivoted because you weren’t seeing product market fit. As your company grows and changes, it’s vital that you take the time to ensure your brand aligns with new goals. Or you describe your company differently in every campaign.

Developer 182

Developer PR Differentiation Retention 182

Duct Tape Marketing

APRIL 19, 2023

Previously, Rob was the founder and publisher of The New York Enterprise Report, a media company that served small and midsize businesses. Recent, an episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value For listeners and for brands.

Hiring 61

Hiring America CPA Offshore 61

The Startup Magazine

APRIL 22, 2024

In 2023 alone, around 3,000 startups in the US ended up failing as reported by The New York Times. By closely engaging with existing clientele, startups glean first-hand feedback regarding their product or service offerings. In an ecosystem inundated with competing alternatives, loyalty emerges as a potent differentiator.

Retention 136

Retention Reputation Startup Social Network 136

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Brandanew

AUGUST 29, 2016

Production : Brandanew.co and manages social media, blog campaigns and media placements across a wide range of industries (from home design, cooking and wellness to student loans, law and multi-state taxation) for Three Girls’ clients. . Before we dive into our little conversation, here’s a word from the production team.

Social Media 124

Social Media New York Community Media 124

YoungUpstarts

AUGUST 8, 2015

A simple image can be a great way for your brand to stand out and make a statement, as customers don’t need an over-the-top header to differentiate your brand. Support those efforts by using your Twitter header photo to promote your campaign! Like a collage, showcasing more than one product can be beneficial for a multipurpose brand.

New York 100

New York Campaign Audience Restful 100

Up and Running

APRIL 3, 2017

For small businesses, it’s leveraging a tool that you use to market your products, promote Small Business Saturday sales, or to show off your new location—social media. What differentiates you from competitors? For example: We’re a New York-based jewelry company that turns women in developing countries into entrepreneurs.

Social Media 96

Social Media Employee Media Hiring 96

YoungUpstarts

JUNE 12, 2015

The benefits of launching a book are many: increased visibility and credibility, tighter messaging, an angle around which to build a publicity campaign, a tool to acquire new business, and more. Differentiated Approach. A book is a social product, and there’s no overstating the need for ongoing participation by the author.

Marketing 100

Marketing Differentiation Distribution Audience 100

ultralightstartups.com

MAY 20, 2013

Apply to Pitch (New York). The prioritization of these qualities is highly subjective and specific to the project/product being named. The “Descriptive” Name: Describes what the product is, helps make the site memorable. Often evocative of the product/service. What is an Ultra Light Startup? Who We Are.

Naming 45

Naming Startup Technical Review Cofounder 45

Duct Tape Marketing

APRIL 24, 2019

Transcript of How to Turn Your Product Idea Into a Business written by John Jantsch read more at Duct Tape Marketing. Eastern we launch and reveal the story of one innovative manufactured product from a small business. We look at three hundred products a week. Back to Podcast. Transcript. Jules Pieri: Sure, so every day at 10 a.m

Product 60

Product Sweat Equity Naming SEO 60

SVPG

SEPTEMBER 30, 2016

Article: Behind Every Great Product. I titled the paper, “Behind Every Great Product” and it was inspired by the classic Good Product Manager / Bad Product Manager by Ben Horowitz. The paper proved popular and helped many teams to get a better understanding of just what product was all about.

Product 60

Product Technical Review Software Review Engineer 60

Hearpreneur

JULY 12, 2017

Social media is here to stay and the best social media campaigns are those that captivate and engage their target audience. I started in New York at large, elite national PR firms. Our mission is to create systematic public relations and social media campaigns with quantifiable and measurable results. What’s your story?

Social Media 49

Social Media PR Media Public Relations 49

Both Sides of the Table

FEBRUARY 24, 2016

million in funding on TechCrunch led by Harmony Partners and Upfront Ventures to double its footprint of 3 cities (New York, Chicago & Washington DC) to 6 in 2016. And it’s easy to run circles around them as our product differentiation shows. Growing our Product Lines. It worked perfectly.

Video 150

Video DC Chicago Washington 150

ConversionXL

JUNE 10, 2020

You’ve spent hundreds of hours perfecting your product and countless meetings defining your brand. Add a new feature? Before you go back to the drawing board, reconsider your product positioning. How can you put your products in the best position to succeed? Should you change your prices? Raise more capital?

Product 80

Product Intellectual Property Social Media Audience 80

Duct Tape Marketing

MARCH 27, 2019

Strategy is not just a Facebook post or a paid search campaign or blog posts. It’s a key element of strategy because it is how you differentiate your business in a way that your customers care about that goes beyond your products or services. Strategy is not just a Facebook post or a paid search campaign or blog posts.

Marketing 78

Marketing Arizona Differentiation .Net 78

Duct Tape Marketing

OCTOBER 19, 2023

So as time went on, I realized that what differentiated ourselves was the customer experience. The Mark is a wonderful hotel in New York, and there was this kid who was very, very abusive to them and started this social media campaign against it. So the PR friendly one is, I created a manufacturing company.

Customer 73

Customer PR Naming Email 73

Duct Tape Marketing

NOVEMBER 1, 2017

It has transformed marketing into how do we find people and persuade them that our product or services is worth doing? In other words, creating a customer that comes to their own conclusion that your product or service is worth their time or their money and that being the purpose of a business. That’s great.

Cost 36

Cost Marketing Audience Media 36

crowdSPRING Blog

MARCH 14, 2019

How do your natural strengths differentiate you from the other real estate businesses in the area? Who am I providing a service or product to? This looks at the target market for your product or service. How do they currently meet your target market’s needs, and how will you differentiate your product or services?

Business Plan 79

Business Plan Limited Liability Company Small Business Sales 79

Both Sides of the Table

DECEMBER 5, 2010

might have been a lot less differentiated. The one major thing that Twitter doesn’t seem to have figured out quite yet is that platform thing or at least how to encourage a bunch of 3rd-party developers to build meaningful add-on products. But less considered is the fact that the success of the Web 2.0 companies versus the Web 1.0

Social Network 318

Social Network Networking Internet Technical Review 318

ConversionXL

JULY 21, 2020

While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. If, for example, you’re D2C and your products have visual appeal, Pinterest may be a good fit. See what people respond to and iterate. million views and reach 7.5

Customer 92

Customer Audience Campaign Social Media 92

Duct Tape Marketing

DECEMBER 1, 2022

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? They want to hear about the features of our product. Ann Handley (01:50): Oh, yeah, that's actually, yeah.

Charlotte 86

Charlotte Audience Technical Review Chicago 86

crowdSPRING Blog

AUGUST 17, 2018

Facebook’s chief product officer Chris Cox predicted at this year’s F8, Facebook’s annual developer conference: The increase in the Stories format is on a path to surpass feeds as the primary way people share things with their friends sometime next year. They don’t merely just post photos of their products.

Social Media 57

Social Media Media Marketing New York 57

mashable.com

OCTOBER 11, 2011

It can be challenging for unknown startups to garner press attention — budgets are tight, relationships with journalists may not be that strong and explaining a new concept is difficult. Not to mention, early-stage startups usually only employ a few people focused on product and development. Screenshots of the product.

PR 103

PR Startup Social Media Technical Review 103

Agile VC

APRIL 13, 2012

New York never went through a phase as a suburban startup hub… basically just an urban boom as Silicon Alley 1.0 2) Design ethic vs engineers - Over the course of the last 5-10 years, many software-based startups are being built on competitive advantages of design and business model rather than technical differentiation.

Silicon Valley 185

Silicon Valley San Francisco San Jose Startup 185

Up and Running

NOVEMBER 25, 2015

Once you start getting production in place and things rolling for your business, you’re kind of stuck needing to kind of follow through those. It seems like there’s so much variety, and if anything it seems like there’s increasing innovation and sort of differentiation amongst these businesses. Jonathan: Yeah.

Texas 60

Texas Small Business San Antonio New Hampshire 60

Duct Tape Marketing

MAY 30, 2017

Lewis and Kansas city where are offices are but as crazy as it is, I’m typically in San Francisco, LA, New York or on a plane so it’s just great to be home where my wife and kids are. In addition, there’s so much content out there that a human connection is one of the differentiating factors.

Kansas City 33

Kansas City Kansas Cofounder Distribution 33

Duct Tape Marketing

MARCH 8, 2017

It gives ecommerce marketers access to all the relevant data from a variety of tools, and it makes it available to power smarter, more personalized campaigns. Bottom line, Klaviyo helps ecommerce marketers make more money through super targeted, high relevant email and advertising campaigns. Learn more at Klaviyo.com.

Audience 30

Audience Differentiation SEO Intellectual Property 30

ConversionXL

AUGUST 21, 2015

Or desperate measures like Wired’s campaign where they requested that readers turn off their ad-blocking software: Image Source. However, creating new ad formats might not be the optimal solution in the long run, at least according to Jakob Nielson. Steve Jobs loved simplicity and his products reflected that. Image Source.

Technical Review 48

Technical Review Software Review Vertical Advertising 48

Start Up Blog

APRIL 29, 2013

The revolution is about access and the democratization of the factors of production. Who gets to own the digital products we have purchased in good faith? It’s now clear who is in control when we can create the products (world?) It’s the next phase of D.I.Y: What this means for brands is simple but hard to grasp.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

Both Sides of the Table

JULY 10, 2011

And better yet, the company has a product that will turn the stream into a lake. DataSift has a product that builds a permanent database for you of just the information you want to capture. Consider political campaigns that are judging voter reactions or the political pundits that like to comment on such data.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

crowdSPRING Blog

JANUARY 30, 2019

87% of consumers will purchase a product solely because of brand values. Alexandria Ocasio-Cortez’ unconventional campaign is an excellent example of the influence strong design has over social, cultural, and even political movements. Unorthodox branding choices were a hallmark of Ocasio-Cortez’s campaign.

Campaign 60

Campaign Channel Design Philadelphia 60

ConversionXL

SEPTEMBER 7, 2016

The famous example of this was 7UP’s Uncola campaign: Often, companies try to position themselves against whatever the status quo is (or seems to be) in their industry. The differential phrasing might seem minor, but it is critical to achieving the company’s unitization goal. Image Source. Define the “Out-Group”.

Marketing 48

Marketing Tennessee Wisconsin Differentiation 48

Hearpreneur

JUNE 26, 2016

Whether you pull off unique marketing stunts, have products which need no introduction or style yourself as an innovative CEO, having a defining quality is what customers will notice. #1 We launched our own haircare product line which is a big part of our business. 6 – New Use for Old Product. My belief: Give More.

Entrepreneur 91

Entrepreneur Technical Review Harvest Portfolio 91