ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.

Product 110

Product Campaign Acquisition Social Media 110

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.

Mobile 190

Mobile Social Media Distribution PR 190

Both Sides of the Table

MAY 19, 2010

Founded in November 2007 in New York City by Alexis Maybank and Kevin Ryan (co-founder of DoubleClick); CEO is Susan Lyne (ex-CEO Marta Stewart Living Omnimedia) Revenue estimates: $50mm in 2008; $170mm in 2009 (versus budget of $150mm); $450mm forecasted for 2010. Note that these are “gross” revenue numbers. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

ReadWriteStart

APRIL 4, 2023

While these fees may seem reasonable at first glance, they can add up quickly and significantly impact the amount of capital that the startup receives from the crowdfunding campaign. A campaign should only be used if your product has a “viral” quality to it. The crowdfunding act itself becomes a marketing strategy.

Startup 141

Startup Campaign Cofounder Venture Capital 141

Startup Professionals Musings

MAY 1, 2013

Viral marketing campaigns to lure new customers will cost you big money. Look for operations that are hogging resources without generating significant revenue. These are chances to broaden your product line, change distribution, offer new services. Look for hidden sources of revenue. Focus on your core competency.

Startup 247

Startup Viral Revenue Distribution 247

ConversionXL

MAY 27, 2022

Then they increased their revenue from $2M to $6M in six months. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Your number one metric for any marketing initiative should be revenue. Like SEO, demand generation is a long game.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

APRIL 4, 2012

Viral marketing campaigns to lure new customers will cost you big money. Look for operations that are hogging resources without generating significant revenue. These are chances to broaden your product line, change distribution, offer new services. Look for hidden sources of revenue. Focus on your core competency.

Entrepreneur 234

Entrepreneur Viral Revenue Distribution 234

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Quit boards with a low virality score (which you can check in Tailwind).

Marketing 114

Marketing Viral Campaign Search 114

Duct Tape Marketing

APRIL 30, 2015

Are Paid Content Distribution Platforms Cost Effective? Buffer, a popular social media sharing tool, leveraged a guest network to generate millions in revenues. Paid Content Platforms: A Distribution Alternative? The following are some of the most popular distribution platforms on the market. CPC: $0.25–$0.30.

Distribution 28

Distribution Cost Social Media Viral 28

Startup Lessons Learned

OCTOBER 23, 2013

And, Alistair carefully breaks down cohort analysis, a method of grouping users according to a shared criterion (all the users who joined in a given month, for instance, or during a particular campaign), and then demonstrates how you can test with those cohorts to yield actionable information. Alistair: There are plenty.

Analytics 167

Analytics Lean Widget Metrics 167

Startup Professionals Musings

OCTOBER 2, 2010

Viral marketing campaigns to lure new customers will cost you big money. Look for operations that are hogging resources without generating significant revenue. These are chances to broaden your product line, change distribution, offer new services. Look for hidden sources of revenue. Focus on your core competency.

Startup 127

Startup Viral Revenue Distribution 127

thebarefootvc

DECEMBER 16, 2011

From big brands creating campaigns on Facebook to group buying sites like Groupon to subscription services such as Birchbox and Shoedazzle to highly curated specialty sites such as Fab.com , 2011 saw large increases in consumers buying online. eCommerce/Social Commerce: New models continue to evolve as ecommerce rebounded this past year.

Technical Review 110

Technical Review India Mobile Hockey Stick 110

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). Bean had been experiencing a long period of zero revenue growth. Do consumers know who you are?

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

SEPTEMBER 10, 2019

Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products. Things…did not go well.

Conversion 133

Conversion Technical Review Channel Engineer 133

Reid Hoffman

MARCH 19, 2019

Finally, and importantly, society is better off because Amazon makes the system for distributing books (and other products) vastly more productive, freeing up resources for other value-creating investments. The second is distribution —the ability to get product into the hands of customers. Plenty of headroom there!

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention.

Retention 106

Retention Artificial Inteligence Channel Email 106

Hearpreneur

JANUARY 5, 2022

We will create an appealing referral campaign in 2022. This isn't the same as an influencer campaign. Specifically, I plan on putting out one study per quarter that I'll send out to reporters and hopefully get viral coverage on social media. Thanks to Elisa Bender, Revenue Geeks ! #29- Thanks to Kathryn Smithson, Adly !

Entrepreneur 107

Entrepreneur Affiliate Green Cloud 107

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. With advertising revenue in a tailspin, it is more important than ever. Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. At this stage, simply list your primary revenue streams and your key expenses. At this stage, simply list your primary revenue streams and your key expenses.

Software Review 74

Software Review Software Delaware Forecast 74

Both Sides of the Table

FEBRUARY 3, 2011

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. How has the viral coefficient been for you? Gregg gave us specifics on how viral adoption has worked. The viral adoption went to 15-20 per share action. . <Small

Viral 303

Viral Investment Bankers Video Business Model 303

ConversionXL

MAY 29, 2019

billion in annual revenue that trades on the NASDAQ—had published only four videos in nearly 12 years. The channel became a viral sensation after the creators attempted to fold a piece of paper more than seven times, which rocketed the video to the top of Reddit. Reddit has worked as a distribution path for other YouTube channels.

Channel 106

Channel Video Audience Software Review 106

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Both Sides of the Table

DECEMBER 5, 2010

AOL was controlled by one company and the Internet was distributed. billion in annual subscription revenues not including advertising or eCommerce). They controlled distribution to the masses. Products like awe.sm (I’m an investor) will help you manage the efficacy of your social media marketing campaigns.

Social Network 318

Social Network Networking Internet Technical Review 318

ReadWriteStart

APRIL 1, 2020

Such businesses will likely emerge as leaders that will help prepare for the “next big issue” due to their flash-in-the-pan revenues and quick notoriety. With established websites, large corporations can immediately push harder on SEO campaigns, thereby seeing more rapid results in shorter periods. Become a viral success.

Startup 120

Startup SEO Private Equity Venture Capital 120

Duct Tape Marketing

JUNE 22, 2021

I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. Is it to launch a brand or a new product campaign? Growing revenue. Use an influencer platform like Upfluence to find people who fit your brand and manage your influencer campaigns.

Social Media 95

Social Media Media Curation Audience 95

www.foliomag.com

JULY 31, 2012

Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Distribution. Here, digital audience marketers chime in on the ones they’re using now, and why. Art and Designers. Auditing Services.

Social Media 40

Social Media Rhode Island Media South Dakota 40

SoCal CTO

OCTOBER 5, 2010

5 great viral marketing campaigns (and what small businesses can learn from them!) - crowdSPRING Blog , September 13, 2010 At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Except they won’t be called Product Managers.

Technology 191

Technology Product San Francisco CTO Hire 191

mashable.com

SEPTEMBER 22, 2008

endeve – Issue invoices, manage clients and check revenues all in one place. IFM Campaign Manager – A Web-based email list management and marketing tool. Synergymail – Online email marketing app that includes campaign tracking. Invoice Journal – Free invoicing program.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

MAY 19, 2014

I wonder what the distribution looks like? Conversion Rate is money, sometimes directly as revenue and other times indirectly via Leads collected. The purists amongst you might notice that I'm really using Revenue as the BFF. Revenue <-> Profitability. Revenue is the ultimate goal. And they should.

Metrics 159

Metrics Analytics SEC Acquisition 159

ConversionXL

SEPTEMBER 28, 2016

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

Viral 48

Viral Conversion Campaign Audience 48

Both Sides of the Table

FEBRUARY 12, 2017

billion and revenues likely exceeding $250 million (Wikipedia lists 2015 revenue at $167 million). I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video).

Media 210

Media Los Angeles Russia Viral 210