Channel Cofounder Startup Viral 
ConversionXL
APRIL 4, 2017
How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. When Does Paid Acquisition Work for SaaS Startups? This is both ineffective and stressful.
Version One Ventures
SEPTEMBER 19, 2012
Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses. In addition, churn tends to rise as a company grows.
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The Next Web
DECEMBER 4, 2013
If you’re running a startup, working for one, or just considering turning an idea into a company, calling your work life “busy” is a severe understatement. Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Startup Example: Zappos. Startup Example: Cloudera.
The Next Web
OCTOBER 28, 2012
Why has growth hacking so strongly resonated with the startup community? One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Startups are facing growth challenges that were not apparent a few years ago.
ConversionXL
FEBRUARY 3, 2022
GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. Startups need to survive and thrive on a shoestring budget, which is why it’s based on rapid experimentation. Channel-level expertise: An understanding of how the channels work (e.g.,
The Next Web
DECEMBER 12, 2013
It’s important to constantly question traditional assumptions whenever new platforms arise, as it’s these disruptions which incumbents often fail to adopt, leaving room for innovative startups to spring ahead in new land-grab opportunities. So many commerce startups get it wrong – focusing on customers before community.”.
Both Sides of the Table
MAY 19, 2010
Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Time will tell.
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