Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

YoungUpstarts

NOVEMBER 23, 2017

It is a direct communication channel, that businesses long before were missing out on. If there is physically no time for you or anyone in your team to do so, then you outreach to a person or company to do the content curation for you. Social Media Marketing. As well as a blog, your business needs social media channels.

Social Media 157

Social Media Channel Search SEO 157

YoungUpstarts

JUNE 9, 2013

Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. These tend to be more inspirational than instructional.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

YoungUpstarts

NOVEMBER 14, 2013

by Annie Tsai, author of ” The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales “ Are your customers “connected consumers”? To drive home the point, Nielsen’s 2012 social media report reveals that: • Forty-seven percent of social media users engage in social care (i.e.,

Small Business 178

Small Business Social Media Channel Media 178

Up and Running

JANUARY 22, 2020

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. Organic Social Media Campaigns. Organic Social Media Cannabis Marketing. Instead, leveraging organic (i.e.

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SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

David Teten

JANUARY 11, 2020

Gordon Platt, President, Gotham Media , observes, “You may meet people on-line, but when’s the last time you really made a long-term, financially meaningful commitment exclusively as the result of a virtual interaction?” I’ve listed below my current social media toolkit. Tech stack. I host on Hostforweb **. Hootsuite.

Social Media 60

Social Media Technical Review Media Private Equity 60

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 256

Social Media Media Product Conversion Ratio 256

Up and Running

OCTOBER 5, 2020

Especially when first starting out, providing curated and personalized service is one of the best, and possibly the only way, to compete against larger companies. The benefit of creating a digital program is that you’re typically gathering email addresses, which allows you to open up a direct channel of communication.

Customer 85

Customer Channel Email Programming 85

Both Sides of the Table

FEBRUARY 28, 2018

This is true whether it’s physical products or media products. Think about the tension between media companies and cable operators like last year when Viacom threatened to pull Nickelodeon, Comedy Central, MTV, BET, etc. These aren’t “sample sizes” but rather full experiences for women who trust FabFitFun to curate for them.

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Curation Los Angeles Differentiation Channel 296

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Brandanew

OCTOBER 6, 2015

So, you have your social media team in place. You have a strict schedule to regularly publish on all major channels. How do you know that your social channels are actually giving you leads? Is social media working for your business? You need to create or curate content keeping audience needs central.

Social Media 100

Social Media Media Analytics Social Network 100

Both Sides of the Table

OCTOBER 29, 2009

Traditional media companies published their stories on the web. Turns out everybody likes to produce content and take part in the “conversation.&# Massive uptake of user-generated content including blogs (e.g. Turns out this conversation is pretty important and what many people want to do. So did the media.

Technical Review 286

Technical Review Advertising Early Stage Internet 286

YoungUpstarts

OCTOBER 17, 2019

The whopping statistics make Pinterest a viable marketing tool that can equal (or even surpass) the social media giants such as Facebook and Instagram. If the content is share-worthy, it has a higher chance of generating conversions and other actions on a business’ website. Pinterest Has High Browser to Buyer Conversion Rate.

Social Bookmarking 153

Social Bookmarking Social Media Curation Audience 153

Duct Tape Marketing

OCTOBER 9, 2018

How to Use LinkedIn to Generate Sales Conversations written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. Everyone seems to be on it, but no one seems to know quite how to use it to generate sales conversations.

Conversion 74

Conversion Sales Audience Social Network 74

YoungUpstarts

APRIL 22, 2012

By sourcing and curating the most affordable yet still feature-rich online solutions targeted at small- to medium-sized businesses, SingTel myBusiness puts together a suite of web technology offerings – from customer service management to online document storage and sharing – to meet a variety of business needs.

Conversion 145

Conversion Social Media Reputation Media 145

Start Up Blog

APRIL 28, 2011

Geolocating is being used as tool for us as a collective to “assemble” so we can collaborate and take back control of our destiny and conversations. Mass media, top 40, stadium ethic and the horrible idea of the Grand Prix is out dated. The art of conversation is not being lost…. We are more ‘conversational’ than ever!

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Moldova Internet Australia Libya 91

YoungUpstarts

APRIL 2, 2019

People would turn to traditional media, such as magazines and tv to see what their favorite celebrity was doing, wearing or even eating. They were soon called social media influencers or online influencers and so, a new era began. After successfully finding a niche, you have to choose your social media channel.

Social Media 113

Social Media Audience Channel Media 113

Duct Tape Marketing

NOVEMBER 12, 2019

Where Does Social Media Fit Into the Customer Journey? Your social media marketing can sometimes feel separate from your other marketing efforts. After all, social media is about engaging with fans and having a little bit of fun with your brand, is it really a place where you should be thinking about the customer journey?

Social Media 73

Social Media Media Customer Audience 73

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 126

Social Media Media Marketing Database 126

Duct Tape Marketing

JUNE 9, 2017

5 Marketing Automation Tools to Increase Lead Conversions written by Guest Post read more at Duct Tape Marketing. Lead conversion is a daunting task and metric for marketers. Conversion requires optimized web pages and content, and constant engagement of website visitors/consumers so they aren’t interrupted by a competing business.

Conversion 60

Conversion Marketing Social Media Lead Generation 60

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 128

Social Media Media Marketing Database 128

Duct Tape Marketing

OCTOBER 13, 2014

How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Many marketers and social media experts have made social media about many of the wrong things – it’s not a broadcast channel – it’s a tool for creating personal connections and sharing useful information.

Social Media 75

Social Media Media Curation RSS 75

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

AUGUST 18, 2021

When your employees share your company content and updates on their own social media accounts, it in turn augments your brand. You don’t want your employee’s social media posts to come across as pushy or salesy. Instead, they should read naturally and not like a press release inside of a social media post.

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Social Media Employee Media Programming 117

Duct Tape Marketing

JANUARY 4, 2024

They were kind of a standard tool, but then social media came along and other stuff came along. Do you see those as approaches that will be with us for a long time because it's very curated content or do you think the classic approach that you take is still valid today, obviously? They fell out of favor. John (21:22): Yeah.

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Revenue Advertising Email ChatGPT 77

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. The Uberflip platform starts with aggregating all the content you create and curate. But marketers today still struggle with tapping into the potential that exists in content marketing.

Marketing 162

Marketing Curation B2C Audience 162

VC Cafe

DECEMBER 1, 2015

Large corporations have access to huge datasets and can acquire more (pace IBM’s recent acquisition of The Weather Channel data assets for $1.5bn ). It needs to help us to discover and curate content that is relevant to us from all the noise. This involves learning context and content attributes. Is anyone doing this? Cyber Security.

Artificial Inteligence 60

Artificial Inteligence Algorithm Software Review Startup 60

ConversionXL

JUNE 9, 2016

Seth Godin once said, “You can use social media to turn strangers into friends, friends into customers and customers into salespeople.” Yep, it’s relatively easy to promote your site (where followers and friends can make a purchase) on social media. Curate and customize your shop’s product catalog.

Social Media 48

Social Media eCommerce Media Audience 48

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 69

Social Media Media Marketing Database 69

Duct Tape Marketing

AUGUST 20, 2013

How to Use Social Media in Sales written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Smart salespeople have learned to tap the power of social media, but sadly, many companies still see social media tools and networks as a pointless and even scary place for their sales teams to focus.

Social Media 71

Social Media Sales Media Social Network 71

YoungUpstarts

MAY 24, 2012

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Start in places where conversations are already happening. Curate the idea by suring search engine optimisation.

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Social Media Channel Curation PR 145

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. As the digital marketing landscape continues to shift, learn the importance of adapting to new rules of influence and avoiding overreliance on any single channel.

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Engineer SEO ChatGPT Channel 63

Duct Tape Marketing

DECEMBER 18, 2012

Smart salespeople have learned to tap the power of social media, but sadly, many companies still see social media tools and networks as a pointless and even scary place for their sales teams to focus. Today’s qualified prospect is often far easier to find and reach using social channels.

Social Media 69

Social Media Sales Media Social Network 69

Duct Tape Marketing

OCTOBER 13, 2016

7 Ways Brands Can Connect with Social Media Messaging written by Guest Post read more at Duct Tape Marketing. If you have limited your social media participation promotional content only, you are missing the point. It’s just that your biggest opportunities on social media channels isn’t promotion. photo credit Photopin.

Social Media 28

Social Media Media Curation Video 28

ConversionXL

JANUARY 9, 2019

This post details four steps that any organization can follow to estimate the value of on-site conversions more accurately: Identify every potential touchpoint. Attribution’s relevance depends on the known value of the conversion. ” A data gap does not invalidate conversion values for long sales cycles.

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Sales Cycle Bootstrapping Conversion Web 127