ConversionXL

JULY 16, 2021

This strengthens brand loyalty and drives customer retention. By collating key information in a framework, you’ll reduce internal feedback loops, improve collaboration, and empower consistency—which can increase revenue by 33%. . Ask questions with a Jobs-to-Be-Done (JTBD) framework in mind. The channel you told it on?

Audience 127

Audience Framework Differentiation Software Review 127

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts.

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

APRIL 18, 2017

Offer conversion optimization services? Today, there are so many ways, and the channel isn’t the important part. Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. My advice: referrals are great, but have another lead generation channel as well. Run an agency? Branded methodology.

Conversion 87

Conversion Framework Revenue Analytics 87

Duct Tape Marketing

MAY 1, 2023

One of the things that AI does or has the ability to do, because it is essentially been taught, um, the, the, the everything that's put into it is, um, if there are processes out there, if there are frameworks out there, like the marketing hourglass that people have written a lot about, um, it, it will actually be able to access that, uh, content.

Marketing 80

Marketing ChatGPT Framework Technical Review 80

ConversionXL

APRIL 13, 2017

same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. This usually comes down to very company specific things, like what channels are effective for growth.

Analytics 99

Analytics Engineer SEO Channel 99

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Further, the Growth Manager must implement a framework for prioritizing growth-specific product improvements, and organizing the testing rhythm.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Further, the Growth Manager must implement a framework for prioritizing growth-specific product improvements, and organizing the testing rhythm.

Management 20

Management Analytics Technical Review Framework 20

Startup Professionals Musings

AUGUST 18, 2013

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 256

Social Media Media Product Conversion Ratio 256

ConversionXL

DECEMBER 17, 2018

You’re likely familiar with different growth frameworks, like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all starts with Acquisition, and one of the biggest acquisition channels is organic search. These five critical factors can make or break the conversion rate of a high-end ecommerce store.

Artificial Inteligence 111

Artificial Inteligence eCommerce Acquisition Analytics 111

Startup Professionals Musings

JULY 27, 2012

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. For example, in a year, do you think you can increase your retention by 30%?

Marketing 48

Marketing Distribution Retention eCommerce 48

Duct Tape Marketing

OCTOBER 17, 2018

He is the president and founder of Revenue & Associates and the creator of The bullseye marketing framework and we’re going to talk about a book built on that called Bullseye Marketing: How to Grow Your Business Faster. Hello and welcome to another episode of The Duct Tape Marketing Podcast. Are they doing search engine advertising?

Marketing 55

Marketing Social Media Analytics Software 55

ConversionXL

SEPTEMBER 25, 2018

This is a business conversation and not a technical one. They knew high-level numbers like sign-ups but couldn’t dig deeper into their onboarding flow or retention. Instead, they asked for vague information like “track our onboarding performance” or “track user retention.” Discover: Which metrics and KPIs should you track?

Retention 107

Retention Metrics Analytics Channel 107

Hippoland

AUGUST 8, 2018

Although you can make more money by running per-click or per-action ads on a per conversion basis, it’s also a lot harder to bring about these actions. Moreover, the hotel itself may be running ads to drive traffic to their site / app, and for them, a conversion is worth far more than $5. or lack of).

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Although you can make more money by running per-click or per-action ads on a per conversion basis, it’s also a lot harder to bring about these actions. Moreover, the hotel itself may be running ads to drive traffic to their site / app, and for them, a conversion is worth far more than $5. or lack of).

Founder 48

Founder Sales Cycle Affiliate Retention 48

Austin Startup

FEBRUARY 1, 2018

Use frameworks in interviews to explain your qualifications and show your thought-processes. In my roadmapping workshop I often use ‘ now, next, later’ as a framework. These managers have a tendency to steamroll conversations. Be sure to take each conversation in the direction of the specific job for which you are applying.

Management 85

Management Product Technical Review Software Review 85

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ITSMA’s ABM framework simplifies these types. Do they get along?

Customer 98

Customer Marketing Channel Acquisition 98

Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. So what I’ve seen in the conversations I’ve been in, then, is your growth models are actually as much about how do you grow efficiently from a cash standpoint.

Founder 36

Founder Conversion Technical Review Cash Position 36

Duct Tape Marketing

NOVEMBER 17, 2022

In this episode, Debbie Howard shares how licensing the Duct Tape Marketing system gave her business the runway and framework to grow, scale, and thrive in her industry. So because they didn't know the industry, they just didn't have that ability to come into the conversation with something innovative. And it was very just vanilla.

Differentiation 71

Differentiation Sales Cycle Audio Networking 71

Brandanew

AUGUST 29, 2016

Before we dive into our little conversation, here’s a word from the production team. Everybody is talking about it and sharing their views on how storytelling techniques and frameworks would lace the future of the brand experience. Customer Retention- people who like you stay longer with your brand. Customer Referrals.

Social Media 124

Social Media New York Community Media 124

ConversionXL

SEPTEMBER 3, 2014

Without realizing it, the businesses who want the secret sauce, the quick fix to more “conversions” are asking the wrong question. Because, we’re finding that the most successful companies are digging deep into the data driven research available to them… giving them a leg up on customer retention and bolstering the bottom line.

Customer 127

Customer Analytics Conversion eCommerce 127

Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. Clayton Christensen’s Jobs to Be Done framework proposes that focusing solely on customer data leads founders on a wild goose chase. Sales channels. Every additional sales channel costs resources and increases scope.

Product 436

Product Viral Channel San Francisco 436

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. Assign content & channels for each experience. Identify your channels. previous conversations, facebook, intercom…). Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. And we’re off!

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). One of the biggest channels to do that is through organic search traffic. It all start with Acquisition. Getting users familiar with your product by visiting them on your site or in app.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . Customer journeys are rarely linear. The reviews prove it.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not. Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6%

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Lead generation sites can expect to double their conversion rates. For conversion optimization, user research is pivotal. Image source ).

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

NOVEMBER 11, 2015

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. You can, for example, isolate the conversion rate for all visitors who played the video you’re testing. It opens the door for detailed analysis.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Whats the right set of materials, conversations, etc.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. Create a consistent brand message that conveys your core values and mission across every channel so that people know who you are and how you’re different from the competition. Which do you choose? You’ll probably choose Coke because it’s more familiar.

Equity 94

Equity Marketing Social Media Software Review 94

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. So for our email campaign analysis let’s look at metrics using that framework. Your website data. Get people to read them.

Metrics 137

Metrics Campaign Email Marketing 137

Duct Tape Marketing

OCTOBER 27, 2021

7:43] You have a framework in your book that you call Wise R – can you unpack that acronym for us? [12:05] And then social media came along and it was the first marketing channel where people can talk back and guess what customers talked back. And then once people are talking about you positively, you gotta be part of the conversation.

Customer 99

Customer Technical Review Social Media Green 99

ConversionXL

JULY 25, 2022

Marketing playbooks are frameworks for consistent campaigns. In marketing’s case, the play is a campaign or channel. For example, you might have a playbook for a brand awareness campaign that includes several channels. Promotional channels. In short, CXL put winning marketing playbooks on the table for everyone to see.

Community 93

Community Marketing Retention Campaign 93

Up and Running

NOVEMBER 13, 2020

With the new chatbot, Splashtop was able to leverage it to initiate conversations along with integrating it to Salesforce to record qualified leads on it, leading to them averaging 1648 chats a month and causing an overall increase of 35% of their sales conversions. Provide a seamless omnichannel customer experience.

Customer 135

Customer Churn Rate Silicon Valley Retention 135

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. Transactions, Revenue and Ecommerce Conversion Rate. Mobile has much lower conversions and conversion rate than tablets or desktop. What do you learn from this report?

Analytics 141

Analytics Metrics Mobile DC 141

Steve Blank

DECEMBER 28, 2020

Next, Lee Bollinger President of Columbia University in conversation electrified the audience with description of the fourth purpose of a university. (I’ve I’ve summarized our conversation with the video and transcript of the entire talk following the summary.). Join our educators slack channel here.

Lean 417

Lean Community San Jose Africa 417

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. At the end of the conversation, ask them if they’d be willing to make an introduction. 1 page website w/ simple checkout, then add things as you feel it’ll help increase conversions.

Technical Review 44

Technical Review Startup Cofounder Software Review 44