Steve Blank

MAY 6, 2015

Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. The “build” step refers to building a minimal viable product (an MVP.) Lessons Learned.

Lean 120

Lean Agile Business Model Customer Development 120

Startup Professionals Musings

JULY 3, 2012

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Strategically timid and haphazard marketing. Marketing is done in fits and starts. Build a learning organization that shares your vision and drive.

Advisory Board 240

Advisory Board Forecast Early Stage Product Development 240

Startup Professionals Musings

APRIL 20, 2011

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Strategically timid and haphazard marketing. Marketing is done in fits and starts. Build a learning organization that shares your vision and drive.

Advisory Board 232

Advisory Board Startup Forecast Early Stage 232

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

Startup Professionals Musings

MARCH 9, 2020

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners. Don’t give up your dream too early.

Social Media 329

Social Media Metrics Viral Channel 329

Startup Professionals Musings

APRIL 3, 2016

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Steve Blank

AUGUST 31, 2009

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

Customer Development 241

Customer Development Developer Customer Silicon Valley 241

VC Cafe

JULY 15, 2021

Yet despite the huge size of the mobile market and the economic opportunity it presents, the process of discovering new apps by consumers has been pretty static in the past decade. What are the main channels for app marketing and distribution today? New apps released each month on the iOS app store (source: Statista ).

Mobile 190

Mobile Social Media Distribution PR 190

Startup Professionals Musings

APRIL 1, 2015

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

ConversionXL

AUGUST 24, 2021

News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., it’s no surprise that people are looking at how to become a marketing manager. Everything you need to know about the marketing manager role. Others get creative. Others get creative.

Management 141

Management Marketing Campaign Social Media 141

Version One Ventures

OCTOBER 31, 2016

Just a decade ago, most software/cloud startups used a traditional model where product and marketing were siloed: product teams created the product and marketing drove people to the website to buy it. This means that growth needs to be baked right into the product idea from the start.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Both Sides of the Table

AUGUST 8, 2009

The “more traction&# feedback is a very typical scenario is a down market economy like the one we’re in. They tell you that they’re working on biz dev deals with distribution partners and they get the deals signed. They tell you they’re going to ship product and they do. They hire key staff. .&#

Technical Review 309

Technical Review Term Sheet Venture Capital Revenue 309

Startup Professionals Musings

APRIL 12, 2010

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Strategically timid and haphazard marketing. Marketing is done in fits and starts. Build a learning organization that shares your vision and drive.

Advisory Board 125

Advisory Board Startup Forecast Early Stage 125

Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. John Jantsch: I have seen the future of marketing, and it is killing me. Hello and welcome to another episode of The Duct Tape Marketing podcast. Tell us all about Content Marketing Institute. Transcript.

Cost 38

Cost Marketing Audience Media 38

Steve Blank

NOVEMBER 11, 2014

——– In the 20 th century companies could be leaders in a market for decades by just focusing on their core product(s). Most companies incrementally improved their products with process innovation (better materials, cheaper, product line extensions) and/or through acquisitions.

Channel 288

Channel Customer Development Distribution Restful 288

crowdSPRING Blog

MAY 17, 2010

As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. At crowdSPRING, we are constantly evaluating our own mix of marketing strategy, tactics, and resources and the “debates&# can get extreme.

Marketing 84

Marketing Startup Small Business Viral 84

ConversionXL

FEBRUARY 3, 2022

After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. Image source.

Product 102

Product Marketing Social Media Channel 102

Berkonomics

JULY 13, 2023

Example tactics for one strategy: [Email readers, continue here…] Strategy Three: Expand into at least three new continents through new distribution channels. Seed demand in each new territory with at least two corporate marketing events in partnership with each distributor. EMEA, Asia, Latin America.

Asia 62

Asia America Distribution Channel 62

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

JUNE 17, 2014

I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. I’m also going introduce you to a more strategic, organized, scalable & effective solution for social media marketing.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. I’m also going introduce you to a more strategic, organized, scalable & effective solution for social media marketing.

Social Media 127

Social Media Media Marketing Database 127

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). 1x hacker in charge of product/development. 1x hipster working with both product and growth.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Your number one metric for any marketing initiative should be revenue. Pay attention to your close rate per channel.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

JUNE 17, 2014

I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. I’m also going introduce you to a more strategic, organized, scalable & effective solution for social media marketing.

Social Media 126

Social Media Media Marketing Database 126

YoungUpstarts

JUNE 6, 2018

Product Development. What you can do is shorten your time-to-market, the period during which you’ll be bleeding cash anyway. Market Research and Branding. Fortunately, technology makes it easier than ever to conduct market research for less. Marketing and Outreach. Focus groups are spendy — really spendy.

CPA 124

CPA Bandwidth Lean Startup 124

Up and Running

MARCH 24, 2021

If you’re looking to start or expand your business, you need to have a firm understanding of how to enter and grow within your chosen market. This requires you to take what you’ve learned during your market analysis to develop a market penetration strategy for your business. Market penetration definition.

Software Review 146

Software Review Marketing Campaign Forecast 146

bizthoughts.mikelee.org

MARCH 8, 2012

Be a great product manager, marketer, or whatever your role is, and foster deep connections there. The dot-com bubble had just popped and amazing talent was all over the market. Mint & finances #distribution #andalsoproduct # 19 hours ago @davemcclure Idea 3: Build brand buzz to epic proportions, aka a Purple Cow, ie.

Technical Cofounder 40

Technical Cofounder Cofounder Technical Review Software Review 40

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 263

Silicon Valley Product Startup Product Development 263

Startup Professionals Musings

JULY 29, 2016

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners. Don’t give up your dream too early.

Social Media 120

Social Media Metrics Viral Channel 120

Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 22, 2008

For Neopets, its simply a side-effect of their game-like product design. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Berkonomics

MAY 25, 2017

Strategy Three: Expand into at least three new continents through new distribution channels. Seed demand in each new territory with at least two corporate marketing events in partnership with each distributor. Here are several examples of tactics from my recent experience with companies where I serve as board member.

Asia 97

Asia America Distribution Channel 97

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. Ultimately you want to see if you can find customers and a market for the product as specified – as early as possible. Technology?

Vertical 123

Vertical Silicon Valley RSS Marketing 123

ConversionXL

JUNE 17, 2014

I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. I’m also going introduce you to a more strategic, organized, scalable & effective solution for social media marketing.

Social Media 69

Social Media Media Marketing Database 69

Up and Running

MARCH 1, 2016

Please consult a patent attorney for more information about filing for a patent, and getting your idea to market. . But, when it comes to inventing things, the real trick is sticking the journey through or going from idea to invention to market. Step 3: Do basic market research (before investing money). Resources for inventors.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

Startup Professionals Musings

OCTOBER 12, 2010

You can also use this space to keep track of innovators (R&D personnel) and rainmakers (sales & marketing personnel). Products: You obviously can’t create value without a viable product (or service) to sell. Keep track of what you’re doing to develop and enhance your sustainable competitive advantages.

Intellectual Property 223

Intellectual Property .Net Valuation Distribution 223

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167