Up and Running

JANUARY 22, 2020

cannabis market projected to skyrocket from $600 million to $22 billion by 2022 , there is no better time than now to master your cannabis marketing strategy. There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Channel instability. The creation and destruction of channels is a common occurrence today. Market leaders may be left behind. Channel saturation.

Technical Review 150

Technical Review Software Review Distribution San Francisco 150

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Real growth always requires real marketing. Aggressively enter new markets and sales channels.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

DECEMBER 2, 2022

The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. Target market. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing. Distribution. Production.

Business Model 256

Business Model Distribution Viral Green 256

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Viral 228

Viral Marketing Startup Demand 228

Version One Ventures

OCTOBER 31, 2016

Just a decade ago, most software/cloud startups used a traditional model where product and marketing were siloed: product teams created the product and marketing drove people to the website to buy it. The evolution of the growth function changed this dynamic, mashing together product dev and marketing as integrated functions.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

YoungUpstarts

SEPTEMBER 15, 2011

During the launch of Blackberry 7, RIM executives mentioned that Southeast Asia is a key market for developing applications. RIM has over 67 million subscribers to-date, which makes it easy for any developer to build an application for a global market. Can you elaborate? Aziz: RIM has over 300,000 registered developers globally.

Developer 207

Developer Asia Thailand Singapore 207

The Next Web

DECEMBER 4, 2013

Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 With an innovative product in the consumer payment space, the company had viral-ready content. Take good care of them, and organic, viral sharing may welcome your product to the marketplace.

Social Media 158

Social Media Media Viral Startup 158

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

They don’t know how to analyze a market or competition, so they make it up instead learning how to do it. The implication is that this was unknowable or bad luck, but the truth is, this was a predictable result of not understanding the market. Sometimes that’s airtight product/market it. But don’t get hung up on it.

Restful 202

Restful Founder Revenue Acquisition 202

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Real growth always requires real marketing. Aggressively enter new markets and sales channels.

Social Media 329

Social Media Metrics Viral Channel 329

Startup Professionals Musings

APRIL 3, 2016

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Email readers, continue here…] Second: channels. Marketing cost is not the best measure of success.

Viral 62

Viral Product Channel Audience 62

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Marketing 260

Marketing Viral Demand Channel 260

Startup Professionals Musings

APRIL 1, 2015

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Customer 250

Customer Marketing Viral Demand 250

VC Cafe

JULY 15, 2021

Yet despite the huge size of the mobile market and the economic opportunity it presents, the process of discovering new apps by consumers has been pretty static in the past decade. What are the main channels for app marketing and distribution today? New apps released each month on the iOS app store (source: Statista ).

Mobile 190

Mobile Social Media Distribution PR 190

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Marketing 120

Marketing Viral Demand Channel 120

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns.

Channel 66

Channel Acquisition Framework B2B 66

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? Retail or end user web sites do not even receive limited notice without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment. Second: channels. Not every texting application is a Twitter.

Viral 71

Viral Matching Syndicate Syndication 71

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Many who cite 80% include product ideas that never make it to market. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. The growth of B2B video marketing. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. As noted earlier, LinkedIn video ads don’t require a wholly different approach to video marketing. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

OCTOBER 9, 2023

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Products too expensive for the market won’t succeed, and prices too low will leave you exposed. Match with competitor prices and market demographics.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

YoungUpstarts

MAY 13, 2020

Anchor Your Sales And Marketing Efforts. Maximizing your PR efforts involves defining, controlling, and distributing relevant messages in the form of a press release to your target media outlets, as well as your intended audience and business partners. A heartfelt message or story can spread good cheer and go viral.

Public Relations 235

Public Relations Business Plan PR Distribution 235

Startup Professionals Musings

JANUARY 30, 2021

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Products too expensive for the market won’t succeed, and prices too low will leave you exposed. Match with competitor prices and market demographics.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

Brandanew

JUNE 15, 2015

Yes, content marketing is all about telling your existing and potential customers how your product or service can make a big difference in their lives without sounding like a desperate door to door salesman. Here are 10 buzzwords and content marketing definitions to watch out for this year. Our industry fondly calls them ‘buzzwords’.

Viral 100

Viral Marketing Social Media SEO 100

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . It’s a similar pattern to other content marketing plays. How to pin?

Marketing 114

Marketing Viral Campaign Search 114

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

crowdSPRING Blog

MAY 17, 2010

As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. At crowdSPRING, we are constantly evaluating our own mix of marketing strategy, tactics, and resources and the “debates&# can get extreme.

Marketing 84

Marketing Startup Small Business Viral 84

ConversionXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Demand generation meets this new market behavior and places much more emphasis on providing value before potential buyers ever see a sales message.

Demand 124

Demand B2B Distribution Channel 124

Both Sides of the Table

MAY 19, 2010

But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends.

Partner 240

Partner New York City Cofounder Syndicate 240

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

MAY 2, 2010

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules he recommends: Insight comes before inspiration.

Marketing 137

Marketing Startup Viral Demand 137

Startup Professionals Musings

MAY 14, 2012

The most common failures are solutions looking for a problem, lack of a defined market, and giving away the product. Target market. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing. Distribution. Production.

Business Model 242

Business Model Distribution Viral Green 242

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Over time if you produce compelling content you can package it up and repurpose it to distribute through other channels.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Apr-15: Head of Marketing (growth team). Lean marketing. 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

MARCH 20, 2019

Model for Marketing Maturity, Stage Three: Ignite written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite. This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more?

Marketing 65

Marketing Social Media Campaign Analytics 65