Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 72

Marketing Differentiation B2C PR 72

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. or Google Display Network.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. When making technical hires, we always reach out to our network of programmer friends and ask them to sit in on interviews and review resumes with us. ); // Welcome to Mashable!

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Back when Facebook was still just for schools, some schools already had their own social networks.

Thailand 167

Thailand Social Network PPC Singapore 167

Cracking the Code

NOVEMBER 10, 2009

Platform as a Service (PaaS) is the service and management layer of the cloud platform, and is evolving dynamically to include things such as intelligent provisioning, as well as application and network management. Forget everything you learned about software channels. Impact of the recession on SaaS Sales&Marketing pr.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

mashable.com

MAY 28, 2010

3) Check the social network username site www.knowem.com to see who else is using something similar. I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. I have a couple of points and resources to add. And Good luck!

Naming 94

Naming Technical Review Social Media Startup 94

Growthink Blog

FEBRUARY 22, 2018

And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). These channels include, among others: Billboards Blogs, Podcasts, etc.

Chicago 54

Chicago Marketing Search Channel 54

Growthink Blog

FEBRUARY 17, 2013

And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). These channels include, among others: Billboards Blogs, Podcasts, etc.

Chicago 109

Chicago Marketing Search Channel 109

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. .” While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.

PR 103

PR Startup Social Media Technical Review 103

Cracking the Code

DECEMBER 2, 2006

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Feedburner Network. Paperblog network. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). Laughing Out (c)Loud. ► 07/05 - 07/12. (1).

Software Review 48

Software Review Technical Review Europe Software 48

ConversionXL

JANUARY 18, 2022

Identify the channels where your audience is most active and double-down. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Duct Tape Marketing

MARCH 1, 2016

Lead generation is essentially a game of channels more than tactics. Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

mashable.com

SEPTEMBER 1, 2011

INFOGRAPHIC] Social Media Marketing By the Numbers [INFOGRAPHIC] Social Network Wars: How The Five Major Platforms Stack Up [INFOGRAPHIC] The Rise of the Mobile Workforce [INFOGRAPHIC] Computer Vision Syndrome: Do Your Eyes Have It? LinkedIn was curious, so the business social network decided to find out.

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

mashable.com

SEPTEMBER 12, 2011

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. That’s why i haven chosen to start working in Network marketing and MLM. But the cost of PR and marketing is going to outstrip that within a couple of months of being up and running! million in venture financing.

Startup 79

Startup Social Media RSS Social Network 79

www.foliomag.com

JULY 31, 2012

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Marketing/Communications/PR. Advertising/Sales. Operations.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Brandanew

JANUARY 8, 2016

Maggie Kravchuk , Rubenstein, PR. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Tina Chan, Social Media Manager, GEECL.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

MARCH 8, 2018

Like, “I want them to join our audience so we can have communication,” or, “I want them to follow me on some network” or, “I want them to purchase something,” right? I think it powers advertising, it powers email, it powers social, it powers PR. It’s like, how do you make an ad viral?

North Dakota 53

North Dakota Email Campaign Video 53

Cracking the Code

OCTOBER 10, 2008

Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.

Software Review 48

Software Review North America Europe Metrics 48

sharkseo.com

NOVEMBER 29, 2010

Knowem provides a really useful service that lets you easily check a large chunk of the popular social network sites to see if your brand name is available to register. Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally. For everyone that helped – thanks very much! well before you launch.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Up and Running

NOVEMBER 5, 2014

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency. And, it doesn’t involve a monthly retainer. Best of all?

PR 139

PR Hiring Social Media Media 139

Cracking the Code

FEBRUARY 4, 2008

Channels are very hard for SaaS companies to build, so don’t base your plan on SI’s and traditional ISV’s. There is some good advice here; channels are indeed very hard, and on-premise deployments are indeed a no-no. Impact of the recession on SaaS Sales&Marketing pr. Feedburner Network. 8:12 AM. ??

Software Review 48

Software Review South Korea IPO Portfolio 48

crowdSPRING Blog

JULY 17, 2015

Big Questions That Will Help You Find Your Brand’s Purpose | Small business news; tips; networking | BizSugar [link] crowdspring.co/1HKJMBM Boost Your Chances of Going Viral on YouTube [link] crowdspring.co/1HdNBO8 Lean Business Tips: Marketing Channels on the Cheap | crowdSPRING Blog – [link] crowdspring.co/1L8yVm3

Small Business 48

Small Business Design Social Media Cuba 48

Occam's Razor

APRIL 29, 2013

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). " And example of demographic and psychographic segments.

Metrics 166

Metrics Marketing Search SEO 166

Both Sides of the Table

FEBRUARY 12, 2017

I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). I asked Jonah in my interview how he became this viral guru.

Media 210

Media Los Angeles Russia Viral 210