Startup Professionals Musings

DECEMBER 8, 2021

If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 355

Social Media Media Reputation Viral 355

Berkonomics

SEPTEMBER 25, 2014

Not every social network is a Facebook or Instagram. What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) Second: channels. It doesn’t happen by accident. Email readers, continue here.]

Viral 71

Viral Matching Syndicate Syndication 71

Startup Professionals Musings

MARCH 2, 2019

If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 246

Social Media Media Reputation Viral 246

Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

Social Network 318

Social Network Networking Internet Technical Review 318

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. Video product reviews on Amazon nearly always appear at the top of Google’s rankings. . Start a YouTube channel. Post them to social media and your blog page.

Video 75

Video Marketing Harvest Bandwidth 75

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Also, cohort behavior often reflects the use of the product over time. For replenishable products, if most people place their next order on the fifth week, that’s when they run out of it.

Retention 126

Retention Analytics Campaign eCommerce 126

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. He told me in some combinations of device / OS / network they are crashing 4 times per 100. I’m a big believer in product stability & performance before adding too many features. Measuring viral adoption is obviously important.

Metrics 346

Metrics Startup Acquisition SEM 346

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. It is a lovely emotional video (really was!). Gets more Likes.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product.

Marketing 257

Marketing SEM Viral Social Media 257

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. It will be important that your CTO can execute on big projects, too, hacking away to build an amazing product that is agile. Brenton Gieser , Be Social Change.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. The TikTok buying craze even has its own viral hashtag: #TikTokMadeMeBuyIt. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

The Startup Magazine

SEPTEMBER 30, 2018

30% of people discovered a product on Facebook and then purchased the product later on. Teens are keener to view and engage with products shared on Instagram. Social selling tools lets you sell your products and services over your desired social media channels. 5- Create Viral Videos on YouTube.

Social Media 96

Social Media Media Sales Audience 96

Startup Professionals Musings

AUGUST 24, 2013

If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 271

Social Media Media Startup Reputation 271

mashable.com

OCTOBER 27, 2010

There are also tons of tools for creating your own microsites, Facebook apps, social networks, blogs and more. This is a good choice if you need ongoing support and are ready to make a greater commitment to tech-based marketing than just a one-off mobile or social app. 5 Vintage Apple Products That Time Fo.

Small Business 104

Small Business Technical Review Social Media Software Review 104

Up and Running

JULY 26, 2016

If you’re building a startup, you’re likely to be in one of these two situations: Launching and selling a new product that nobody’s ever heard about, and probably don’t even know they need, or… Improving an existing product or service, which means that you’re going head on against someone with more traction, people, and money than you.

Revenue 60

Revenue Acquisition Channel Campaign 60

mashable.com

OCTOBER 27, 2010

EFactor The authors of business networking book The N Factor venture up the alphabet a little bit to bring you the EFactor. This social network for entrepreneurs can help you answer your questions in a handful of different ways. 5 Vintage Apple Products That Time Fo. Mozilla Wants You to Build Your Own B.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

mashable.com

OCTOBER 16, 2010

a part of an exciting team, building web applications such as social networking, ecommerce, games, sports, contact management, CMS and more.Re. View More » Apple 5 Vintage Apple Products That Time Fo. The competition between super angels and venture capitalists may be leading to a new golden age for entrepreneurship.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

Sophia Perl of Wisdom

AUGUST 27, 2011

Mickiewicz saw this and decided to build a MVP product within SitePoint. A notable site is FaceSmash which sold for $30k the week the movie Social Network came out. Even Perez Hilton blogged about Flippa because of its relationship to FaceSmash and Social Network. You can get more sign-ups using viral techniques.

EC2 53

EC2 Social Network Distribution Demand 53

mashable.com

OCTOBER 16, 2010

View More » Apple 5 Vintage Apple Products That Time Fo. The competition between super angels and venture capitalists may be leading to a new golden age for entrepreneurship. How long that will last is another question entirely. Mozilla Wants You to Build Your Own B. 10 Fresh Blogger Templates for Any Ap.

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

mashable.com

AUGUST 31, 2010

View More » Apple 5 Vintage Apple Products That Time Fo. Step-by-step guides to using popular websites, reviews of mobile applications, breaking news about whats happening on the web, the best viral videos, tips for marketing your businesses online and much much more! Mozilla Wants You to Build Your Own B.

LLC 75

LLC Social Media Startup Philadelphia 75

mashable.com

AUGUST 31, 2010

View More » Apple 5 Vintage Apple Products That Time Fo. Step-by-step guides to using popular websites, reviews of mobile applications, breaking news about whats happening on the web, the best viral videos, tips for marketing your businesses online and much much more! Mozilla Wants You to Build Your Own B.

LLC 75

LLC Ruby Social Media Startup 75

thenextweb.com

OCTOBER 17, 2011

Energy Goes Social On Facebook. Grammy CMO spells out social media savvy. Most of Google’s products are launched in beta in small, often buggy patches. 1 A viral launch page. They even use their own product as a launch page, because they’re still in private beta! Sources: The Social Network Screenshot.

Social Media 67

Social Media Stealth India Startup 67

Startup Professionals Musings

FEBRUARY 26, 2017

If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 120

Social Media Media Entrepreneur Reputation 120

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product.

Marketing 235

Marketing SEM Startup Viral 235

Version One Ventures

JULY 27, 2015

“Network effects” is a frequently used term and it is sometimes confused with having a large customer base. Network effects is more than just a large number of users – they kick in when the value of a product depends on how many other users there are. Direct Network Effects. Network effects can also be indirect.

Networking 60

Networking Community Viral Social Network 60

Brandanew

JUNE 15, 2015

Yes, content marketing is all about telling your existing and potential customers how your product or service can make a big difference in their lives without sounding like a desperate door to door salesman. Storytelling is the art of convincing your target audience to buy your products and services without actually giving them a sales pitch.

Viral 100

Viral Marketing Social Media SEO 100

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Over time if you produce compelling content you can package it up and repurpose it to distribute through other channels.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product.

Marketing 146

Marketing SEM Viral Social Media 146

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Back when Facebook was still just for schools, some schools already had their own social networks.

Thailand 167

Thailand Social Network PPC Singapore 167

mashable.com

JUNE 8, 2010

View More » Apple 5 Vintage Apple Products That Time Fo. Step-by-step guides to using popular websites, reviews of mobile applications, breaking news about whats happening on the web, the best viral videos, tips for marketing your businesses online and much much more! Mozilla Wants You to Build Your Own B.

Coder 60

Coder Technical Review Social Media Technical Cofounder 60

mashable.com

MAY 28, 2010

There’s a spectrum from descriptive names which speak directly to a product benefit or attribute, to empty vessel names, where it doesn’t mean anything about the product that we’re talking about.&# 3) Check the social network username site www.knowem.com to see who else is using something similar.

Naming 94

Naming Technical Review Social Media Startup 94

mashable.com

NOVEMBER 30, 2010

Movies music myspace ONLINE VIDEO politics pop culture privacy Search shopping small business social good social media social networking social networks software sports startup startups tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8

Software Developers 79

Software Developers Software Development Software Review Software 79

Startup Professionals Musings

JULY 18, 2012

If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 198

Social Media Media Marketing Reputation 198

ConversionXL

JULY 7, 2020

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. If your products are visual in nature, you’ve won half the battle.

Marketing 114

Marketing Viral Campaign Search 114

This is going to be BIG.

JUNE 13, 2011

You know that they won’t have all the answers, or a complete team, and often they’ll still be working on the product. Mercata was Groupon in the late 90’s before consumers were so comfortable with spending money online and social networking enabled inexpensive viral customer acquisition.

Viral 110

Viral Social Network Startup Early Stage 110