ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Retention 113

Retention Marketing Acquisition Channel 113

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. LTV is imprecise. This is often called “funnel optimization.”

Metrics 150

Metrics Cost Acquisition Startup 150

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. Daily active users to monthly active users ratio: reflects how often users engage with your product, i.e., its stickiness. Sales KPIs. Employee KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

Up and Running

SEPTEMBER 22, 2021

Every conversation someone has about your brand is an opportunity for a new set of eyes on what you have to offer. Every SaaS business should be tracking and monitoring its churn rate. In fact, every SaaS should be optimizing as best they can to reduce churn. There are many different objectives that may be established.

Programming 141

Programming Churn Rate Design Campaign 141

Duct Tape Marketing

JUNE 7, 2023

15:11] Where does employer branding fit into the conversation of employee experience? [17:18] You know, they don't know which products to upsell and cross-sell or what's the best for customer. We looked at net promoter scores, CSAT scores, attrition rates, right? Growth rates, churn rates.

Employee 76

Employee Technical Review Advisory Board Sales 76

Both Sides of the Table

JUNE 6, 2010

developing a product you might like to survey prospective customers without biasing their answers. I was infuriated because the flow of our conversation never returned to letting the guy inform us how to better sell to him. I asked him, “What makes consumers want to use your product?&# It was totally vague.

Churn Rate 311

Churn Rate Due Diligence Dividend Conversion 311

ConversionXL

DECEMBER 2, 2020

This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR. The stage in which your customers become aware of your product or service. They either make recurring purchases or keep using your product/service. Image source ). Pay for it.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

OCTOBER 8, 2021

But what if your product offers a free trial and your data team tells you it takes 30 days on average for “free trial users” to become paid customers. And what if your product is freemium (i.e. Freemium users also have a much longer conversion funnel or “ penny gap ” compared to free trial users.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

There are numerous online resources to help with the exact mathematical formulas for CAC, CAC payback, churn rate and LTV. So with everything else being equal (MRR, churn rate, etc), you’ll achieve faster CAC payback and more LTV.

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

YoungUpstarts

DECEMBER 4, 2017

Customer happiness is the lifeblood of any business — after all, happy customers mean lower churn rates, increased word-of-mouth marketing, a boost for internal morale, and so much more. If you’re not having regular conversations about your partnership, it makes it difficult to remedy disconnects in a timely manner.

Technology 165

Technology Customer Churn Rate Sales 165

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Measuring and optimizing in-product activity. Reducing churn rate. Creating promoters and referrals.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Both Sides of the Table

FEBRUARY 15, 2016

I know it sounds obvious but just so you understand: There are more capital sources available for earlier-stage capital, the information on which they are evaluating the investment is less (it is almost certainly just team and product) and the risk of the investor getting things wrong is diminished.

Burn Rate 150

Burn Rate Cap Table Valuation Software Review 150

Up and Running

SEPTEMBER 24, 2019

I’ve talked before about the metrics you need to know and track when you are running a subscription business , but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup.

Revenue 73

Revenue Churn Rate Analytics Metrics 73

Ben's Blog

FEBRUARY 29, 2012

. “We would have won, but the other guys gave the deal away” – “The customer selected us technically and thinks we are the better company, but our competitor just gave the product away. The CEO, not wanting to believe that she’s losing product competitiveness, believes the Rep. You go into an account, you fight hard, and you lose.

Technical Review 78

Technical Review Churn Rate Engineer Employee 78

Software By Rob

DECEMBER 20, 2016

The emails I’m highlighting here are easy to set up and pack a punch – ideal for early-stage products. You’ll learn how to: increase your signup conversions by 15%. improve your “trial-to-paid” conversions. prevent payment-related churn. Use the Signup Abandonment Email to increase your signup conversions by 15%.

Early Stage 27

Early Stage Email Fractional CTO Churn Rate 27

Software By Rob

DECEMBER 20, 2016

The emails I’m highlighting here are easy to set up and pack a punch – ideal for early-stage products. You’ll learn how to: increase your signup conversions by 15%. improve your “trial-to-paid” conversions. prevent payment-related churn. Use the Signup Abandonment Email to increase your signup conversions by 15%.

Early Stage 27

Early Stage Email Fractional CTO Churn Rate 27

Steve Blank

DECEMBER 2, 2013

In Week 1 the Tidepool team diagramed its customer segment relationships like this: Using the business model canvas they started with their value proposition hypotheses, articulating the products and services they offered for each of the five customer segments. Most startups begin by pricing their product based on cost or competition.

Customer 323

Customer Churn Rate Customer Development Lean 323

Both Sides of the Table

APRIL 21, 2020

We discussed why in Q4 you will see large renegotiations of SaaS contracts and increased churn rates. Food production and distribution, group collaboration, remote training or education, sensor technology (tracking people movement, temperatures, etc), certain biotech deals.

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

ReadWriteStart

MARCH 3, 2021

Conversely, investing too heavily in the long term will make it harder to generate initial momentum. If you provide answers to common questions, educate consumers, and provide things that people need, they’ll naturally seek you out (and hopefully, buy your product once they trust you). Balancing short-term and long-term growth.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

Up and Running

JULY 27, 2016

I’ve talked before about the metrics you need to know and track when you are running a subscription business, but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup.

Revenue 60

Revenue Churn Rate Metrics Analytics 60

Up and Running

FEBRUARY 12, 2019

When possible, open your pitch by telling a real customer story that addresses the problem your product or service solves in the marketplace. percent average conversion rate. 5 percent monthly churn rate. Show your darn product! Even if your product is not yet built, show mock-ups.

Sweat Equity 122

Sweat Equity Churn Rate Elevator Pitch Forecast 122

YoungUpstarts

APRIL 14, 2020

Companies that actively focus on CX can significantly reduce churn rates, increase retention rates, and earn higher revenues. Understanding which methods are suited to which customer persona enables you to promote more personalized products and services. The conversation then, goes two ways.

Customer 162

Customer Technical Review Artificial Inteligence Retention 162

ConversionXL

OCTOBER 11, 2022

A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. They’re also shown to spend more and pay a price premium for products. Is friction in the shopping experience impacting conversion rate? Email marketing performance.

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

FEBRUARY 7, 2014

The real metrics that help you determine if you’ve achieved product/market fit. As cliche as it sounds, before you focus on “growth” you have to nail the product. Calculate Your Churn. So how do you know if you have a “good product?” Try survey.io for a good product/market fit survey).

Software 93

Software Churn Rate eCommerce Flash 93

ReadWriteStart

AUGUST 26, 2022

We’ll have a fun conversation over the next 40-45 minutes. We come in after a product has landed and found product market fit and has some escape velocity. So there’s a product side and a business side. . The first one is the pre-product-market fit which we don’t do. . Jonathan Siddharth . David Zhang.

Partner 132

Partner Cofounder Retention Acquisition 132

Guy Nirpaz

OCTOBER 10, 2011

Many of these conversations started from our SaaS Metrics Survey through which we aimed to capture an even wider view of the industry. Totango SaaS Executive Dashboard from Totango on Vimeo. We’ve chosen the metrics included in the SaaS Executive Dashboard based on discussions with many SaaS companies at various maturity levels.

Churn Rate 70

Churn Rate Metrics Conversion Customer 70

Up and Running

JANUARY 24, 2014

When possible, open your pitch by telling a real customer story that addresses the problem your product or service solves in the marketplace. 0.22% average conversion rate. 5% monthly churn rate. Show your darn product! I’ve seen so many pitches where the entrepreneur doesn’t even show their actual product.

Sweat Equity 138

Sweat Equity Churn Rate Forecast Business Model 138

ConversionXL

NOVEMBER 22, 2022

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Version One Ventures

SEPTEMBER 28, 2015

First and foremost, social platforms are defined by their engagement so the key metrics to consider are: Daily active users ( DAU ): the number of unique users who engage with the product in the past 24 hours. Monthly active users ( MAU ): the number of unique users who have engaged with the product within the previous 30 days.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

Guy Nirpaz

OCTOBER 25, 2011

This is indeed an interesting way to look at it, and very analogous to the importance of the “time to convert” metric when it comes to inbound marketing and trial conversion. However, I argue that this is not the only, and maybe not always the best, way to do cohort analysis on SaaS churn. What about you?

Churn Rate 64

Churn Rate Metrics Conversion Business Model 64

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

AUGUST 13, 2019

Foong said the company knew right away that they couldn’t rely on the same metrics for CandyBar that they had been using to measure ReferralCandy’s success, like LTV or CAC: Darren Foong: The product was at an early stage, so traditional marketing metrics were pointless. Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

NOVEMBER 5, 2020

Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. For example, a productized service allows you to start quickly. Image source ).

PR 120

PR B2B Lean Audience 120

Up and Running

AUGUST 21, 2014

It’s hard to understand how many people will you actually attract, what is it going to cost, what’s your conversion rate, how long will people stay. What a lot of companies or startups don’t realize is when you put up forecast together, it’s difficult if you’re a startup.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Occam's Razor

APRIL 8, 2013

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Both Sides of the Table

MAY 7, 2016

From Aspiration to Hero For companies that do have that moment of success where everything seems to come together: funding, hiring, customers, PR, product releases and so forth — you have a “hero” moment where you feel invincible. Your churn rates are too high. But building a successful startup is hard.

Churn Rate 150

Churn Rate Vesting Dilution Europe 150