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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. The state of demand generation in 2022. Demand generation’s approach was born out of necessity.

Demand 115
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5 Business Growth Drivers Facilitated By A Co-Founder

Startup Professionals Musings

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. The competition will improve, the market will change, and your customers will demand more.

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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

With demand generation. In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. What is demand generation? Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services.

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On Leadership, Teams, Success & Happiness

Both Sides of the Table

Lately the topic of leadership & teams has been coming up a lot in my daily life. It’s my belief that through exceptional leadership you attract great teams that do more than the sum of the parts. ON LEADERSHIP. I am a strong believer that leadership and team development comes from these daily interactions.

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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

Ongoing momentum requires a move to mainstream, or even late adopters, who demand simplicity in your base function. One person can build a product, but it takes a dedicated team, with strong leadership, to build a business. Momentum requires a team culture of high motivation and engagement.

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How Smart Assistants Went From Pocket Devices To Managing Offices

YoungUpstarts

by Roland Polzin , MBA and Co-founder of Wing AI. Busy people need help — especially when they are working for a demanding organization where they need to dedicate their time to high-level decision-making rather than tedious tasks. Computers are not yet actually smart.