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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem. Quality control?

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Introducing the Cap Table and Hiring the CTO

Feld Thoughts

Jane and Dick, our fearless cofounders of SayAhh, have set up an accounting system and created their first set of financial statements. This week they set out to create their cap table and hire a CTO. The founders each have common shares that will vest over four years. Praveena wants to invest $20,000 and get 20% equity.

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Equity-Only CTO and Equity-Only Developers

SoCal CTO

I had a recent email dialog with the founder of a company looking for a CTO for their startup. And I tried to evaluate the idea and figure out: What did the founder really need here? Was it a Startup Founder Developer Gap ? And do I fit as a Part-Time CTO , Technology Advisor , CTO Founder , Acting CTO ?

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Choke the Churn: How to Prevent Employee Turnover in Startup Businesses

Up and Running

In my time, I learned a thing or two about the importance of preventing employee turnover. Aside from the time-consuming tasks of screening potential employees, interviewing, and re-hiring , losing and replacing employees is expensive. On average, it costs nearly three times an employee’s salary to replace them.

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Is the Lean Startup Dead?

Steve Blank

Jeff Katzenberg has a great track record – head of the studio at Paramount, chairman of Disney Studios, co-founder of DreamWorks and now chairman of NewTV. He just hired Meg Whitman. With fewer than 10 employees but almost $2-billion dollars in the bank, they plan on jumping right in. And it may work. The result?

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Organizational Debt is like Technical debt – but worse

Steve Blank

While he kept bringing the conversation back to their big valuation I tried to steer the conversation back to how they were going to deal with: training the influx of new hires – in both culture and job specific tasks. retaining their existing hires who were working for intern-like salaries with little equity.

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How To Save Money In Business: 10 Tips For Young Entrepreneurs

YoungUpstarts

Make sure your employees and business still have the essentials. If you and your co-founder(s) are friends, why not work on your home instead? Collaboration programs make it easy to communicate with your employees and client online. Some websites offer free vector graphics, free icons, free stock photos, and more.