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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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The 16 Best Small Business Marketing Blogs You Should Read in 2019

crowdSPRING Blog

Wouldn’t it be great to cut to the chase and go straight to the best resources for great new small business marketing ideas? Here, in no particular order, are the top 16 small business marketing blogs you should read in 2019. Small Business Daily. Small Business Trends. Social Triggers.

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6 Tactics for Turning Your Website into a Lead Generating Machine

Duct Tape Marketing

6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing. Anybody can create a website, but not everybody can create a conversion machine. By tailoring your site to appeal to the different micro-niche audience, you will increase the conversion rate.

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How to Create a Simple Small Business Lead Generation Process

Up and Running

Getting a small business up and running is hard work—there’s no easy way to rake in profits. And lead generation can be time-consuming if you don’t know how to approach it. Some small businesses struggle with lead generation because their level of effort and their desired outcomes aren’t aligned.

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Google Ads Changes Affecting Small Businesses

Duct Tape Marketing

Google Ads Changes Affecting Small Businesses written by John Jantsch read more at Duct Tape Marketing. Here, I’ll walk you through the most important changes and new features that small business owners need to be aware of. This is designed to help you lift click-through and conversion rates significantly.

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Facebook and Google Ads – The Keys to Small Business Paid Search

Duct Tape Marketing

Facebook and Google Ads – The Keys to Small Business Paid Search written by John Jantsch read more at Duct Tape Marketing. If you want to run a business today, you need to be advertising on Facebook and Google. Here, we’ll look at how to make Facebook and Google work best for you, the small business owner.

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Unpacking 17 Years Of Sales Consulting Experience

Duct Tape Marketing

He has worked with hundreds of small- and medium-sized businesses and has sold millions of dollars in digital marketing services to some of the largest brands in the world, including SEO to Amazon and conversion rate optimization to Costco. How do you help people translate their niche into their sales conversation?

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