SoCal CTO

MARCH 18, 2010

Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. I also serve as CEO of a small media companies that profile “Tomorrow’s Most Exciting People Today”.

Los Angeles 225

Los Angeles Revenue Southern California Social Network 225

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics."

Social Media 319

Social Media Media Metrics Advertising 319

The Startup Magazine

JULY 21, 2021

Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. This includes creating content like blog posts, videos, social media posts, and more. Digital marketers run a PPC ad (like a social media banner) and then only pay when prospective customers click the ad.

Technical Review 148

Technical Review PPC SEM Marketing 148

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Increase customer leads and conversion.

Social Media 355

Social Media Media Reputation Viral 355

VC Cafe

MARCH 1, 2024

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030. Generalizable robotics represent a $24 trillion-plus global revenue opportunity.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Create awareness with paid social media posts 2. by posting about it on social media). Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Google ads).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Occam's Razor

JUNE 4, 2018

I mean developing and inserting a subtle collection of gentle nudges that can help increase the conversion rate by a statistically significant amount. Go look at your ecommerce conversion rate. Go look at your ecommerce conversion rate. It shows you how often you win. :) Your overall conversion rate is likely to be around 2%.

Conversion 124

Conversion eCommerce Artificial Inteligence Aggregator 124

Haystack

FEBRUARY 1, 2019

As I was scrolling through Twitter today and saw the rumors around Gimlet, the podcast media company, being acquired by Spotify for $200M in cash, I knew I had to stop, write this post, and share some thoughts on what’s going on. 5/ Underlying RSS Technology Not Optimal For 21st Century Media. So, here goes….

Acquisition 134

Acquisition Media Audio Technical Review 134

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Consistency is equally critical for startups. Marketing strategy.

Campaign 149

Campaign CTO Marketing Social Media 149

The Startup Magazine

AUGUST 13, 2020

Analytical Tools of Social Media Platforms Provide Adequate Data. Even though Google Analytics and other analytical/insightful tools provided by social media platforms give some information, they are not nearly enough to monitor a brand effectively on the internet. Social Media Listening Has Low ROI.

Social Media 137

Social Media Reputation Analytics Technical Review 137

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Conversions and monetary value. Retargeting.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

JULY 5, 2021

There is a sharper focus on Revenue/Profit. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Incrementality identifies the Conversions that would not have occurred without various marketing tactics. AKA: Attribution! Attribution ?

Analytics 148

Analytics Marketing Channel Software Review 148

The Startup Magazine

JULY 21, 2021

Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. This includes creating content like blog posts, videos, social media posts, and more. Digital marketers run a PPC ad (like a social media banner) and then only pay when prospective customers click the ad.

Technical Review 78

Technical Review PPC SEM Marketing 78

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 48

Conversion Metrics Revenue Matching 48

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 246

Social Media Media Metrics Advertising 246

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

ConversionXL

JANUARY 30, 2013

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. Thanks to data from AddShopper’s network of over 7000 retailers we can take a closer look at what role social media played in the record breaking results. So don’t use social media to sell per-se.

Social Media 134

Social Media Sales Media Social Network 134

ReadWriteStart

JULY 7, 2021

This trend is promising despite the rising usage of email, instant messaging applications, and social media platforms, . Promoting the benefits of the on-demand courier delivery app across online forums and social media platforms to get more business traction. However, Courier services are used domestically and internationally now.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Up and Running

JUNE 8, 2016

If you already own your own hair salon, you’re wondering how to increase revenue and how to take your business to the next level. When it comes to boosting your hair salon’s revenue, selling gift certificates isn’t just a good idea, it’s a no-brainer. Should you use only organic products? See Also: How to Open a Successful Hair Salon.

Revenue 60

Revenue Philadelphia Software Review New York 60

ConversionXL

NOVEMBER 4, 2011

It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments. Why do conversion optimization? Conversion optimization is the method of tuning websites or landing pages with the goal of converting more visitors into customers. This post will make you money.

Conversion 109

Conversion Framework Technical Review Sales 109

ConversionXL

FEBRUARY 3, 2022

In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

The Startup Magazine

OCTOBER 27, 2019

Unfortunately, such a high number does not translate to an equal level of revenues. An even more surprising statistic is that over 60% of all business-related revenues are collected by large corporations, the likes of which include Apple, Facebook, Amazon, Google, and similar. Inventory Issues.

Technical Review 87

Technical Review Revenue Software Review Campaign 87

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Building new revenue streams in an untapped channel, like content marketing or email marketing. Design a marketing growth strategy that increases market share and revenue. New customer segments.

Marketing 115

Marketing Framework Metrics Channel 115

ReadWriteStart

NOVEMBER 10, 2010

Two years ago, 93% of Americans believed companies should have a social media presence. Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation. The Proof Is In The Revenue. Hiring The Right Candidate.

Social Media 134

Social Media Media Programming Viral 134

ConversionXL

MAY 25, 2016

Millennials, in particular, trust user-generated content 50% more than other media. A Harvard Business School study found that each ratings star added on a Yelp review translated to anywhere from a 5 percent to 9 percent effect on revenues – quite a substantial amount (note: this study centered only on restaurants).

Software Review 80

Software Review Conversion Video SEO 80

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Increase customer leads and conversion.

Social Media 246

Social Media Media Reputation Viral 246

Startup Professionals Musings

MARCH 31, 2023

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Demand generation revenue performance. Lead-stage content performance.

Demand 256

Demand Metrics NPV Net Present Value 256

ConversionXL

SEPTEMBER 20, 2021

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . billion in ad revenue in 2020. But you can also accumulate significant exposure and revenue through an organic YouTube strategy.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

JUNE 2, 2022

Within hours, Legere praised the work on social media. It’s proven to drive more revenue , improve customer experience , and power growth. Without marketing attracting the right accounts, there are no hot leads for sales to have meaningful conversations with. ABM forces teams to get on the same page.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Startup Professionals Musings

JULY 3, 2020

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Demand generation revenue performance. Lead-stage content performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Duct Tape Marketing

JANUARY 10, 2014

How to Leverage Phone Conversations with Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jeanne Landau – Enjoy! photo credit: mycallfinder.com. It is estimated that U.S. The answer is simple.

Conversion 64

Conversion Customer North America Technical Review 64

ConversionXL

JULY 21, 2022

This leads to greater brand awareness , revenues, and customer loyalty. website, social media, podcasts , webinars, influencers, events, etc.)? This makes the right data harder to locate, resulting in poor conversion rates that affect revenues and dampen company culture. When they’re aligned revenue and profits increase.

Customer 118

Customer Marketing Channel Audience 118

Up and Running

OCTOBER 30, 2020

Think about it — your customers will likely showcase your products to their friends and family, and your brand name will come up in conversations and recommendations. Their referral marketing strategy contributed to 13% of all revenue, and their referral program generated a 2,600% ROI. Take the company iWader as an example.

eCommerce 152

eCommerce Sales Software Review Canada 152

crowdSPRING Blog

OCTOBER 19, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! But once in a while, SNL can still knock it out of the park, as they did with their recent funny look at the complaints from the media about the iPhone 5. Then Act - [link].

Social Media 93

Social Media Small Business Design Media 93

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This simply means revenues through recommendations / total revenues.

Conversion 48

Conversion Product Technical Review Widget 48

ReadWriteStart

JANUARY 25, 2020

For most online vendors, this new revenue model was a significant change in the way brands set advertising campaigns. It’s during the rise of this revenue model; banks found a way to increase their presence by pushing development in online payment gateways like Paypal, VISA, etc. Here, acts such as social media endorsements work best.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152