ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily. What is a north star metric and why does it matter? Customer-centricity.

Metrics 120

Metrics Acquisition Revenue .Net 120

Startup Professionals Musings

NOVEMBER 15, 2019

Even after many years mentoring entrepreneurs and advising businesses, I continue to be surprised by the primary focus on products and processes, and the often incidental attention to hiring and nurturing the right people. It’s the same for customers and products, where analytics have long proven their value.

Analytics 245

Analytics Metrics Employee Open Source 245

Up and Running

FEBRUARY 18, 2021

Having an excellent product and demand for that product is one thing. But being able to monetize customers and acquire those customers at a low enough cost is quite another. It’s not enough that your business has product/market fit. We will go through 5 key strategies for lowering CAC.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Startup Professionals Musings

DECEMBER 17, 2013

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Customer loyalty and retention.

Metrics 252

Metrics Technical Review Retention Acquisition 252

Both Sides of the Table

DECEMBER 11, 2022

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. We had nascent revenues, ridiculous cost structures and unrealistic valuations. Until we weren’t. 2001–2007: THE BUILDING YEARS The dot com bubble had burst.

Valuation 466

Valuation San Francisco Ratchet Liquidation Preference 466

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75

Metrics Analytics Forecast Software Review 75

YoungUpstarts

SEPTEMBER 7, 2014

For most startups, one of the most exciting and frustrating phases is deciding how to price their offering for their first paying customer. Pricing is especially tricky for enterprise startups because there’s very little data available, and new entrepreneurs often price their product or service way below its value. Revenue Growth.

Metrics 219

Metrics Churn Rate Startup Acquisition 219

Startup Professionals Musings

SEPTEMBER 16, 2023

But for founders who do their homework, the cost of entry is lower and the opportunity is higher than ever. Building a minimum viable product, with customer validation. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology.

Intellectual Property 261

Intellectual Property Entrepreneur Angel Groups Social Media 261

TechEmpower

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! So instead, we fill it with a completely custom blurb, written just for him: Hello! That blurb, and the following examples, were all generated from GPT in only a few seconds, at a cost of less than one penny. Which means better conversions and happier customers.

Generative AI 295

Generative AI Artificial Inteligence Houston America 295

Startup Professionals Musings

DECEMBER 13, 2019

In the interests of helping you work smarter and last longer, I would like to offer my top ten list of key resource drains to avoid in early businesses and startups, based on my years of advising entrepreneurs and my own business experience: Expanding your product line too quickly for scaling. Use multiple small orders at first.

Technical Review 306

Technical Review Metrics Social Media Channel 306

Startup Professionals Musings

NOVEMBER 2, 2022

As a long-time mentor to entrepreneurs, here is my collection of smart risks that investors and I look for in new startups: Focus on a tough customer problem rather than a fun technology. Investors hate technology solutions looking for a problem, due to the high risk of no customers. It’s hard to recover from a tarnished image.

Forecast 304

Forecast Stock Options Technical Review Metrics 304

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. I was recently talking with a startup company who wanted me to try their product. Customer Acquisition. That’s not acceptable.

Metrics 346

Metrics Startup Acquisition SEM 346

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 7, 2013

This is the fifth article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap , COC: a new metric for cancellations , The mistake of 1/c in LTV , and SSEBITDA: Steady-state profit metric. Metrics summarize tons of processes, causes, and effects into a single number.

Metrics 244

Metrics Technical Review Revenue Cost 244

ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

The Startup Magazine

MARCH 8, 2024

Factors to Consider Before Taking on Debt The debt service coverage ratio (DSCR) is a financial metric lenders use to assess a business’s ability to cover its debt obligations. When considering debt options, comparing interest rates, repayment terms, and fees from multiple lenders is crucial to finding the most cost-effective solution.

Finance 123

Finance Technical Review Metrics .Net 123

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Startup Professionals Musings

JANUARY 22, 2023

In other parts of the world, innovators often need to develop both the ultimate product or service, as well as the enabling infrastructure that underpins it. With a singular focus on building unicorns, very rapid growth has been a key metric. Build for sustainability and resilience, as well as growth.

Global 345

Global Silicon Valley Marketing Indonesia 345

The Startup Magazine

APRIL 22, 2024

When it comes to startups, the focus often gravitates toward acquiring new customers, expanding market reach, and chasing growth metrics. Market dynamics can swiftly shift, and customer preferences evolve rapidly. Conversely, retaining existing clients proves to be a more cost-effective endeavor.

Retention 116

Retention Reputation Startup Social Network 116

Startup Professionals Musings

MARCH 31, 2023

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

AUGUST 19, 2022

Even after many years mentoring entrepreneurs and advising businesses, I continue to be surprised by the primary focus on products and processes, and the often incidental attention to hiring and nurturing the right people. It’s the same for customers and products, where analytics have long proven their value.

Analytics 303

Analytics Hiring Open Source Employee 303

Startup Professionals Musings

NOVEMBER 28, 2020

But for founders who do their homework, the cost of entry is lower and the opportunity is higher than ever. Building a minimum viable product, with customer validation. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: Today, it seems as though there’s a never-ending list of channels and ways in which your customers can communicate with you and your business. Marketing Podcast with Todd and Laure Fisher.

Metrics 85

Metrics Marketing Software Review Cofounder 85

Startup Professionals Musings

APRIL 28, 2021

I recommend a trial run with an experiment or MVP (minimum viable product), at full price and cost, before the big bang launch, risking your investment money and a major time commitment. Look for validation from your mainstream customers. Paul Allen was the technical visionary, Test the viability of your business parameters.

Technical Review 329

Technical Review Merger Software Review Acquisition 329

Startup Professionals Musings

MARCH 6, 2021

I’m sure all you accountants will agree that fixing the mistakes listed here does not require rocket science, but I’ve seen them so often that to be forewarned is to be forearmed: Failing to factor in fixed costs when pricing. Always use a break-even analysis to measure what volume and price are required to offset total costs.

Technical Review 379

Technical Review Finance Startup Salary 379

Startup Professionals Musings

OCTOBER 27, 2021

Most of the entrepreneurs I meet as an investor and advisor have no shortage of right-brain thinking, showing vision and creativity, but often don’t realize that their potential is being limited by a balancing focus on results, metrics, and customer specifics. Show results with a minimal viable product (MVP).

Technical Review 332

Technical Review Metrics Leadership Technology 332

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

YoungUpstarts

OCTOBER 31, 2017

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims. Don’t confuse this with Customer Service.

Customer 171

Customer Retention Software Review Metrics 171

YoungUpstarts

AUGUST 2, 2016

New technologies emerge daily and bring ingenious products to the world. It’s generally accepted to praise developers and designers for bringing these products to life but there is usually someone else behind the concepts and ideas. Product managers should also understand the company’s goals. necessary product.

Management 100

Management Product Churn Rate Green 100

Startup Professionals Musings

JUNE 2, 2021

I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience. Features, availability, and brand are just the price of entry.

Software Review 355

Software Review Algorithm Global IPO 355

ReadWriteStart

OCTOBER 2, 2023

They poured their hearts and souls into creating an innovative product fueled by the desire to make a difference in the lives of their target audience. Startup X reached out to a product design services provider, and with their help, they were able to turn their fortunes around. The good news is that there’s hope!

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

SEPTEMBER 1, 2020

They both have a history of focusing on the lifetime value of a customer rather than chasing short-term profits. If you want to be a leader in customer loyalty and grow your business for the long term, Customer Value Optimization is key. How does “Customer Value Optimization” change your approach?

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

Customer 118

Customer Marketing Channel Audience 118

Startup Professionals Musings

FEBRUARY 8, 2020

As a long-time mentor to entrepreneurs, here is my collection of smart risks that investors and I look for in new startups: Focus on a tough customer problem rather than a fun technology. Investors hate technology solutions looking for a problem, due to the high risk of no customers. It’s hard to recover from a tarnished image.

Management 322

Management Entrepreneur Forecast Stock Options 322

Duct Tape Marketing

NOVEMBER 8, 2023

Key Takeaway: In the world of customer experience, mishaps are inevitable. However, by approaching customer recovery with style, empathy, and exceptional ownership, businesses can turn these situations into opportunities to create raving fans. 15:10 What are the best strategies for fixing a poor customer experience? [17:56]

Customer 76

Customer Technical Review Employee Artificial Inteligence 76

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. And the type of products this audience is into is equally as diverse. billion views. million views.

Customer 102

Customer Viral Audience Campaign 102

VC Cafe

MARCH 1, 2024

AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing. Iterating with intelligent editors – products that enable users to take an existing output and refine it (ex.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Client posted a video of a soon to be released product on their Facebook brand page. The new product became the number one selling product in the company's history in that country.

Metrics 165

Metrics Advertising Marketing Social Media 165