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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. This is a broad goal, so you’ll need to uncover experiments that improve any metric influencing purchasing behavior and retention. a live stream with an influencer on social media).

Framework 102
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth. Use this information to optimize for retention with: Transactional messaging.

Retention 113
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3 Frameworks To Help Prioritize & Conduct Your Conversion Testing

ConversionXL

Now, assuming you understand your data & how long it’s going to take to get a significant result (95% chance to win) here are 3 frameworks you can use to prioritize your tests. The WiderFunnel framework is about evaluating three different factors & assigning each on a score of 1-10. How to Rank Your Pages.

Framework 109
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Metrics to Monitor in Customer Journey Analysis

The Startup Magazine

This proactive approach fosters a positive brand perception, potentially leading to higher customer retention and increased profitability. Cost of Acquisition vs. Customer Lifetime Value The balance between the Cost of Acquisition and Customer Lifetime Value (CLV) is a critical aspect of ensuring a sustainable customer engagement strategy.

Metrics 134
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”. It’s critical to nurture the brand-buyer relationship to increase customer retention. Brands that focus on retention and nurturing customer relationships win in the long term.

eCommerce 129
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Build vs. Buy: Which is Right for Your Business?

ConversionXL

In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. How to decide when to build versus buy: A decision framework. Resources, costs, and time needed to complete.

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How High-Performing Companies Use North Star Metrics In Practice

ConversionXL

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? Marketing will need to focus on lead generation (new MQLs), and customer success will need to drive retention and feature adoption. Customer acquisition cost (CAC).

Metrics 120