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26 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. Finally, at our top 10, of course you find many of them don’t have an available.com, or if they do – it’s for sale at a hefty price.

Naming 127
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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.

Sales 382
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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) The sum total of these costs divided by the number of new customers gives you CAC.

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How to Increase eCommerce Sales — Growth Tips from Industry Experts

Up and Running

5 proven business tips for increasing eCommerce sales. All I asked — What is your best advice for online businesses to get sales? Think about it — your customers will likely showcase your products to their friends and family, and your brand name will come up in conversations and recommendations. Let’s get started!

eCommerce 152
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5 Cost-Cutting Strategies That May Cause You to Spend More

Up and Running

A $150 llama rental for a photoshoot, $250 for a bagpipe player at a customer picnic, $5,000 for an executive’s tires — these are just some of the most questionable things people have paid for or attempted to pay for, in the name of business. In fact, some of the biggest company expenses start off as cost-cutting measures.

Cost 150
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Avoid These Common Pitfalls For a Winning Sales Presentation

Duct Tape Marketing

Avoid These Common Pitfalls For a Winning Sales Presentation written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Terri Sjodin, a seasoned expert in public speaking and sales presentations.

Sales 64
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How To Create A Brand Name For Your Company

Duct Tape Marketing

How To Create A Brand Name For Your Company written by John Jantsch read more at Duct Tape Marketing. He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. 5:20] Are there attributes from a general perspective that your brand name should have? [6:55]

Naming 74