Remove Customer Development Remove Finance Remove Product Remove Technology
article thumbnail

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

article thumbnail

It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Founders Should Know How to Code

Steve Blank

As he was learning from potential customers and providers he would ask, “What if we could have an app that allowed you to schedule low cost moves?” And when he’d get a positive response he’d show them his first minimal viable product – the mockup he had created of the User Interface in PowerPoint. This was a great call.

Cofounder 336
article thumbnail

Reinventing Life Science Startups – Evidence-based Entrepreneurship

Steve Blank

What if we could increase productivity and stave the capital flight by helping Life Sciences startups build their companies more efficiently? Quite a few of the teams were building biotech, devices or digital health products. used to serve those customers. Some of these teams made even more radical changes.

SBIR 319
article thumbnail

Five Ways To Attract New Customers And Grow Your Business

YoungUpstarts

In today’s hypercompetitive, customer-driven business world, you need to look at new ways to make your business stand out. By exploring customer service initiatives, new sales channels, and private label financing, to name a few, you can attract and keep new customers. Improve the Customer Experience.

Customer 168
article thumbnail

Why Lean May Save Your Life – The I-Corps @ NIH

Steve Blank

Over the last two and a half years the National Science Foundation I-Corps has taught over 300 teams of scientists how to commercialize their technology and how to fail less, increasing their odds for commercial success. gather data essential to customer partnerships/collaboration/purchases before doing the science.

Lean 274
article thumbnail

How to Manage Supply Chain Planning Like a Pro

YoungUpstarts

From manufacturing to sales to finance, the supply chain routinely fails to command the respect it deserve. For most companies to succeed, the goal is to deliver a quality product at a reasonable profit. In fact, there is likely a long line of suppliers that provide materials, processes, and services before a product is delivered.