Steve Blank
NOVEMBER 13, 2012
I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. I discovered my product was a “nice to have,” not a “must have,” and we shut the company down a year a later. in a startup no facts exist inside the building, get out of the building to talk to customers”.
Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. What metrics do we use to see if we learned enough in Customer Discovery ? Customer Development is unhelpful here.
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Steve Blank
APRIL 16, 2013
To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built. In the last decade it’s become clear that companies are facing continuous disruption from globalization, technology shifts, rapidly changing consumer tastes, etc.
Steve Blank
OCTOBER 31, 2014
However, most countries don’t have sufficient population to support scale with just their local market and ultimately need to be global players – from day one. Born Global or Die Local. Further refinement of Product/Market fit could be done locally by using Value Proposition Design. while building their products in China.
Steve Blank
OCTOBER 30, 2012
The class teaches founders how to dramatically reduce their failure rate through the combination of business model design, customer development and agile development using the Startup Owners Manual. More importantly, it makes no demands of you to stand and deliver your weekly customer development progress in front of your peers.
Steve Blank
AUGUST 3, 2012
Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out. Frank Robinson of SyncDev has been helping companies figure out their minimum viable product and pivots since 1984, long before I even knew what it meant.
Steve Blank
APRIL 16, 2013
To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built. In the last decade it’s become clear that companies are facing continuous disruption from globalization, technology shifts, rapidly changing consumer tastes, etc.
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