Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 289

Social Media Small Business Media Technical Review 289

Up and Running

APRIL 25, 2013

As the world increasingly goes digital, using postage mail for customer outreach has almost become an anachronism. In fact, many small to medium-sized businesses (SMBs) are using targeted direct mailings alongside their digital efforts to connect with customers. Combining Digital and Direct.

Direct Marketing 81

Direct Marketing Database Marketing Campaign 81

Steve Blank

OCTOBER 24, 2016

These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. They are hard to do in a company that excels at products. Visionary CEOs are product and business model centric and extremely customer focused. Yet a very smart CEO missed all of these.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. They are hard to do in a company that excels at products. Visionary CEOs are product and business model centric and extremely customer focused. Yet a very smart CEO missed all of these.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Startup Professionals Musings

APRIL 19, 2020

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. A software product is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no incremental cost.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

Gust

AUGUST 17, 2014

Unfocused entrepreneurs boast that their new technology will generate multiple disruptive products for consumers as well as enterprises around the world. Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad).

Entrepreneur 182

Entrepreneur Technical Review Angel Investor China 182

Women Entrepreneurs Can

MAY 31, 2023

If you don’t look like a pro in your respected industry, then it’s always going to be a struggle to get customers and clients to trust your business. This can have a devastating impact and ultimately leave you struggling to make any type of headway on the market. This won’t simply stop them buying from you.

Software Review 52

Software Review Social Media Security Web 52

YoungUpstarts

OCTOBER 3, 2019

The company website has the potential to become your greatest marketing asset and selling platform by far. The website address is often the first point of contact for your customers. Make it easy for customers to find what they are looking for, and your hopes of success will improve. . Your Domain Name Is Poor. What’s in a name?

Sales 113

Sales Software Review Social Media eCommerce 113

Startup Professionals Musings

AUGUST 1, 2020

Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone. Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on.

Non-Compete 317

Non-Compete Intellectual Property Merger Acquisition 317

YoungUpstarts

DECEMBER 5, 2014

Christmas represents a fantastic opportunity to grow sales through targeted direct mail marketing campaigns. The marketplace is at its most competitive during the Christmas period, so your marketing campaign needs to be professional, eye-catching and tailor-made for your target audience. Give your target customers value.

Sales 187

Sales Marketing Dividend Campaign 187

The Startup Magazine

JANUARY 22, 2024

In today’s competitive business landscape, differentiating your brand and amplifying your message requires more than just a great product or service. They are adept at identifying the unique aspects of your brand and strategically positioning them in the market.

PR 115

PR Public Relations Reputation B2C 115

YoungUpstarts

OCTOBER 26, 2017

The World Bank has once placed Puerto Rico as one of the most competitive markets in Latin America with high economic growth. Mainland companies who would like to set up a business will find it easy to invade the market primarily because people are looking for competitive products and services.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113

Women Entrepreneurs Can

MARCH 14, 2021

For a long time, marketing and branding have been seen as the antithesis of authenticity. No longer are potential customers impressed by how well a business bamboozles them into buying into the hype around their product or brand. Slapping the Pride rainbow on products and containers seems to be par- for the course these days.

Campaign 52

Campaign Social Media Technical Review Differentiation 52

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. I have been involved in many of these innovations, mainly through my last startup venture, a company that became the world’s leading provider of credit card loyalty solutions with bank customers in 30 countries.

Programming 150

Programming Turkey Social Media Redemption 150

The Startup Magazine

NOVEMBER 6, 2018

All around the world businesses are using email as one of their main focus areas for brand awareness and getting their product in front of consumers. Here, with Direct Letterbox Marketing, which offers a leaflet distribution service, we look at how you can reap the rewards of correct marketing. Communication is key.

Email 102

Email Marketing Distribution Audience 102

ConversionXL

MAY 3, 2017

Facebook ads, when utilized properly, are among the most effective targeted marketing efforts in the industry. Often, there are simple customer segments (that you already have access to) that you can target with Facebook Ads very effectively. Why Facebook Custom Audiences Is The First Step. Website traffic. App activity.

San Jose 133

San Jose Customer Database Campaign 133

entrepreMusings

AUGUST 4, 2011

Those of us with big business ideas operating on small budgets don’t exactly have the bankroll it takes to recruit a talented market research team to help us. Do-it-yourself research and inexpensive alternatives to highly-tuned studies can provide small businesses with all the market information they need.

Small Business 34

Small Business Marketing Software Review Government 34

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 261

Social Media Media Marketing Social Network 261

YoungUpstarts

MAY 25, 2017

When it comes to marketing your startup, you most likely have all the usual methods covered – creating a website and blog, creating social media marketing, setting up an email marketing list, and perhaps even placing advertisements on other popular websites and blogs in your industry. Direct Mail.

Marketing 124

Marketing Social Media Media Advertising 124

Both Sides of the Table

APRIL 28, 2010

Dave’s a great guy with a good sense of humor and a broad knowledge of the market, which is why I was excited that he could be on the show. Here’s why that is important: when users are on your website you want to convert them to become paying customers. So my gut says this will be a youth-oriented product.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

ConversionXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 222

Social Media Media Marketing Social Network 222

ReadWriteStart

MARCH 29, 2023

Although the fall of SVB has sent shockwaves across the economy and banking sector, for many small startups it’s crucial to find the right bank that offers them a range of tailor-made products and services. Different Products And Services As already mentioned, not all banks will offer the same type of services to their clients.

Artificial Inteligence 129

Artificial Inteligence Startup Silicon Valley Small Business 129

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. Sad, right?

Web 164

Web Design Marketing Security 164

Startup Professionals Musings

SEPTEMBER 7, 2013

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. A software product is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no incremental cost.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

Startup Professionals Musings

SEPTEMBER 1, 2018

Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone. Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on.

Partner 147

Partner Non-Compete Intellectual Property Merger 147

YoungUpstarts

SEPTEMBER 28, 2017

Reach Potential Customers Where They Are. According to Gina Luk, an expert senior analyst at Mobile Workforce Strategies, the mobile market will continue to grow tremendously in the coming years from $40 Billion in 2015 it’s projected to rise to $63 Billion by 2020. Improve Your Direct Marketing Efforts.

Mobile 113

Mobile Retention Differentiation Direct Marketing 113

YoungUpstarts

MAY 8, 2018

Is your marketing strategy up to scratch? It can be easy to fall into the trap of focusing on the profit that you intend to make, but have you got a marketing strategy in place that focuses on how your offerings can solve customers’ real problems? Creative content that engages your potential customers. Look the part.

Viral 124

Viral Social Media SEO Direct Marketing 124

YoungUpstarts

APRIL 23, 2018

Agam Berry is an Indian entrepreneur whose expertise lies in digital marketing. There is nothing worse than launching a business and then wondering where all your customers are. Know your market and your competition well. Direct marketing. He graduated from Punjab University. Know your finances.

Entrepreneur 196

Entrepreneur Social Media India Startup 196

Duct Tape Marketing

MAY 14, 2020

Tips of the Trade with Seth Godin written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Seth Godin. In this episode of the Duct Tape Marketing Podcast , I interview Seth Godin, author, entrepreneur, and most of all a teacher. This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Leadership 99

Leadership Direct Marketing Audience Cloud 99

YoungUpstarts

DECEMBER 4, 2018

An online coupon site is basically an advertising platform that facilitates group buying deals via direct marketing. As a business, you can make use of this logic to not only drive traffic to your business but also convert most of these new leads into loyal customers. A coupon code website could help you upsell a product.

Revenue 113

Revenue Advertising Database Direct Marketing 113

YoungUpstarts

AUGUST 8, 2019

Although a lot of attention is paid to digital marketing, direct mail pieces are still a worthwhile consideration for any business’ marketing plan. In fact, even with millennial audiences that are stereotypically pigeonholed into only caring about online marketing and social media, direct mail campaigns are thriving.

Campaign 113

Campaign Audience Social Media Direct Marketing 113

Duct Tape Marketing

JANUARY 28, 2013

Grow America announces its $35,000 Innovative Product Competition for passionate entrepreneurs. There are lots of great product ideas floating around out there. Many start-up businesses are founded on someone’s big can’t miss product idea and, unfortunately, far too many fail before any part of the dream is realized.

Product 67

Product America Widget California 67

Startup Professionals Musings

JUNE 14, 2014

Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone. Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on.

Partner 244

Partner Non-Compete Intellectual Property Merger 244

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. And the product that “talked to me&# , the loudest and most seductively, was the one that went home with me.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Women Entrepreneurs Can

JUNE 9, 2022

Improve Your Products and Services. Any number of things could be improved, such as upgrading from shortening to butter in bakery items to make them taste more luxurious or switching to better heavy duty steel rollers to make mining more productive – it’s really going to depend on what you do in your company as to how you improve things.

Non-Compete 52

Non-Compete SEO Audience Campaign 52

YoungUpstarts

APRIL 20, 2018

In this highly competitive corporate world, you’ll need an excellent product or service that stands out from the crowd, and you’ll also need to be able to attract customers who will pay for it. To do this, you need to build a brand and show potential customers they can trust you and your business.

Social Media 133

Social Media Differentiation America Media 133