ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115

Marketing Framework Metrics Channel 115

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."

Customer Development 168

Customer Development Developer San Francisco Customer 168

This is going to be BIG.

AUGUST 22, 2012

Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.

PR 144

PR Technical Review Seed Stage Design 144

ReadWriteStart

NOVEMBER 30, 2021

Buyer personas help establish your ideal customer. These personas are fictional representations of ideal customers that are based on current data, existing customers, marketing research, and a touch of assumption based on knowledge, education, and experience. Develop Your Branding. Write Your Slogan.

Developer 78

Developer Marketing Social Media Startup 78

Hearpreneur

JANUARY 26, 2022

Thanks to Kevin Burke, Extension PR ! #7- As an experienced marketer, I predict that in 2022, videos in marketing will attract more customers since they provide a clear description of the products, giving customers greater confidence before purchasing the product online. 16- Customer focus. 7- 6G will rule.

Software Review 123

Software Review Technical Review Artificial Inteligence Entrepreneur 123

Steve Blank

APRIL 23, 2018

Sloan realized that GM couldn’t compete on price, so GM created multiple brands of cars, each with its own identity targeted at a specific economic bracket of American customers. The idea was to keep customers coming back to General Motors over time to upgrade to a better brand as they became wealthier. (He

Michigan 268

Michigan Cofounder Stock Forecast 268

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. For example, some startup sales execs believe hiring the core sales team is a key objective.

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

crowdSPRING Blog

SEPTEMBER 19, 2014

Voice of the Customer: The Secret of Great Landing Page Copy | WordStream – crowdspring.co/1rgMIOC. Designing Custom iOS App Interface Elements using Photoshop – crowdspring.co/X7LhFm. Six Things Physical Product Development Taught Me About Experience Design | UX Magazine – crowdspring.co/X7NCjD.

Social Media 94

Social Media Small Business Design Media 94

Transformify

MARCH 14, 2020

Typically, these remote jobs did not require advanced skills – data entry jobs, image tagging, image labeling, customer support, online call centers, telemarketing, online surveys and the like. Marie O’Riordan is a great example of a neurodiverse person who has built an impressive career as a journalist and PR Expert.

Hiring 98

Hiring Bulgaria Italy Spain 98

VC Cafe

JULY 15, 2021

Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. ProductHunt/ Reddit/ Directories – another form of PR/social media, directories of new products and forums solicit feedback from users and contribute to discovery. Unfortunately not.

Mobile 190

Mobile Social Media Distribution PR 190

crowdSPRING Blog

SEPTEMBER 22, 2010

Secrets of Apple’s customer success – [link]. Secrets of Apple’s customer success – [link]. Recommendations for usability in product development – [link]. How to find great design help at a very affordable price (that u determine) – [link]. Testing Accordion Forms – [link].

Social Media 90

Social Media Small Business Design Media 90

crowdSPRING Blog

JULY 10, 2014

Everyone in SaaS Needs to Do Customer Support. Why You’ll Want to Raise $100,000,000 for Your SaaS Start-Up: The Incremental Customer | saastr – crowdspring.co/1rSAVGF. 4 Mistakes New Product Managers Make – crowdspring.co/1rXNZrC. At Least Until You Have 50 Employees. But Ideally, Forever crowdspring.co/TqngIa.

Social Media 97

Social Media Small Business Design Silicon Valley 97

Startup Lessons Learned

APRIL 29, 2013

But that’s not to say that every established company developing personal grooming products is operating risk-free. What if your company is concerned that emerging customer pressure and local laws will make disposable razors difficult, if not impossible, to sell in the U.S. Will you be able to think up alternative products?

Lean 165

Lean Technical Review Startup Software Review 165

Startup Lessons Learned

SEPTEMBER 22, 2008

The law of large numbers (of customers) says you cant help but make at least some money - your valuation is determined by how well you monetize the tidal wave of growth. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

OnlyOnce

MARCH 14, 2011

We all knew if the feature or function that the client was asking for was within the realm of the possible. • We were very, very focused on creating customers and revenue —We were a startup. You’ll build custom code for certain clients. You find that you have to support channel partners as well as direct customers (or vice versa).

Software Review 67

Software Review Development Team Review Later Stage Technical Review 67

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

YoungUpstarts

FEBRUARY 14, 2020

How do you feel when it takes months or a week for a PR to be resolved compared to hours or days? As customers, we are pushing companies, which in turn push their employees to meet the increasing expectations. As customers, we are pushing companies, which in turn push their employees to meet the increasing expectations.

PR 147

PR Software Employee Developer 147

Version One Ventures

FEBRUARY 6, 2013

For most startups, the core areas to build in house include: product design, product development, marketing, sales, PR, and customer service. For example, startups will want to outsource PR help for a launch or other large one-time event.

PR 165

PR Vertical Mobile Hiring 165

YoungUpstarts

JANUARY 22, 2018

Everything flows from it, including strategy, operations, staffing, team building, product development, branding and PR. It’s the first question a potential investor will ask you about and the first thing a consumer will want to know before buying your product. A USP is the True North of any successful venture.

Turkey 124

Turkey PR Leadership Global 124

crowdSPRING Blog

MAY 11, 2012

Lean Marketing: Delivering Customer Service via Social Media – [link]. Six Myths of Product Development – [link]. When Selling is the Worst Way to Win Customers – [link]. Unlimited Vacation Doesn’t Create Slackers–It Ensures Productivity – [link]. Who’s Next? – [link].

Social Media 92

Social Media Small Business Design Media 92

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Earned Media: SEO, PR, Word of Mouth. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Earned Media: SEO, PR, Word of Mouth. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Up and Running

FEBRUARY 6, 2017

After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience. Current and new customers care a lot more about product or service quality, and the value of your item.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

This is going to be BIG.

OCTOBER 18, 2012

VCs talk about customer acquisition and competition as critical parts of the pitch--when 99% of the time the real answers are: a) Well, we'll do some PR, some social, some paid when we figure out what a customer is worth, some BD. Top talent drives revenues, business development, great product development.

Hiring 111

Hiring PR Differentiation Acquisition 111

Startup Lessons Learned

OCTOBER 4, 2008

Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. November 25, 2009 9:54 AM Danny Wong said.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

ConversionXL

OCTOBER 7, 2021

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. They also include a countdown clock.

Product 142

Product Marketing Software Review Social Media 142

Both Sides of the Table

FEBRUARY 17, 2011

It is true that you should mostly concern yourself with your customers, building a great product and providing excellent service. they can develop a product advantage by building with 10 developers what you have 3 people dedicated towards. They get the PR bump. They evolve the product faster.

Pre-Money Valuation 303

Pre-Money Valuation Dilution Valuation PR 303

techcocktail.com

OCTOBER 23, 2010

be the manager and product developer). Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. In a new venture, it’s typical that each team member will likely wear multiple hats (i.e.

San Francisco 44

San Francisco Startup PHP San Diego 44

Version One Ventures

AUGUST 14, 2015

For most startups, core functions are product design, product development, marketing, sales, PR, and customer service. But generally speaking, my advice to startups is that you should never outsource activities that are core to your business.

Operations 60

Operations PR Analytics Finance 60

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

Venture Chronicles

JUNE 29, 2010

I received an email from the PR contact for the company that mentioned the BP oil spill in the Gulf and the process of idea collection on the web they were undertaking. The four products that Accepts offers as part of their innovation suite are: Ideas: A classic ideation offering, non-employees can submit and vote on ideas.

Software 34

Software Portfolio Agile Retention 34

Startup Lessons Learned

MARCH 4, 2009

Ive previously written about the advantages of having a pathetically small number of customers , and how to get started with customer segmentation. it seemed time to return to the subject of investigating who my customers are. Thats a common pattern to gaining customer insight. Customer knows they have a problem.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. How a product launch strategy creates awareness and earns consideration from potential buyers.

Product 96

Product Social Media Audience Software Review 96

Steve Blank

AUGUST 24, 2009

Dinner in a Strange Land When I was in my mid 20′s working at ESL, I was sent overseas to a customer site where the customers were our three-letter intelligence agencies. Is this behavior an outlier or is it the norm in the PR industry? It’s part of growing up but can happen at any age.

Silicon Valley 184

Silicon Valley PR Technical Review RSS 184

Startup Lessons Learned

FEBRUARY 22, 2009

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Do your customers really read TechCrunch?

San Francisco 168

San Francisco PR Lean Early Stage 168