ConversionXL

APRIL 30, 2019

Differentiate your website (and your company) with your design. Too often, companies in the same vertical adopt a “me-too” approach in their design aesthetic. more years than the rest. This kind of priming may also work the other way: A n egative first impression decreases the overall satisfaction with your site.

Design 132

Design eCommerce Search Chile 132

ConversionXL

NOVEMBER 28, 2022

Unlike Facebook, Instagram, and Twitter, where users often see content and ad formats shared across platforms, TikTok differentiates itself as a place to discover something new. By taking advantage of TikTok’s vertical split-screen, the ad cleverly demonstrates the before and after effects of the product to show its USP.

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

AUGUST 21, 2015

As I mentioned earlier, part of the banner blindness problem is that readers completely fail to see the ads, let alone differentiate them from the content. Which is why banner ads need to stand out from the rest of the site elements in order be easily spotted. To avoid banner blindness, use contrasting colors and vertical ad units.

Technical Review 48

Technical Review Software Review Vertical Advertising 48

Steve Blank

SEPTEMBER 7, 2009

The rest of the organization (product development, marketing, support) has been burning cash, all according to plan, expecting Sales to make its numbers. Reply Pros and cons of Push and Pull product positioning and differentiation « Yet Another (ex-)VC Blog , on February 21, 2010 at 11:14 am Said: [.]

Customer Development 224

Customer Development Developer Customer Silicon Valley 224

Steve Blank

MARCH 25, 2009

Instead of focusing on “technical specs&# like the rest of the category, we are redefining to Information Delivery as the category with time/cost to Actionable Info as the metric, which is something we can compete on very well. What did I learn so far? I am starting to execute an eerily similar approach in the Big Data analytics market.

Silicon Valley 141

Silicon Valley Marketing RSS California 141

abovethecrowd.com

APRIL 17, 2013

eBay recently launched an aggressive campaign attacking Amazon’s rate table on a vertical-by-vertical basis ( those percentages can be found here ). The rest is history. Instead of becoming a platform differentiator for Apple, Facebook is now aiding and abetting Apple’s only real competition.

Europe 101

Europe Social Network Technical Review IPO 101

www.pakman.com

SEPTEMBER 27, 2012

But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate. The rest is just semantics.

Social Media 47

Social Media Vertical Advertising Distribution 47

Austin Startup

FEBRUARY 24, 2019

The rest of the entrepreneur interviews Pat does are very worthwhile listens also. If you are genuinely passionate about it, that will shine through and you will immediately be differentiated from the many sales people that attend these events. They were critical to winning the rest of the market, which largely followed their moves.

Software Review 48

Software Review Sales Cofounder Analytics 48

Mucker Lab

MAY 1, 2013

From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. If the rest of the bowling pins begin to fall, we are in for multiple tidal waves of value creation (and destructions). Instead of funding or founding enterprise software companies – these new startups are increasingly hybrids.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Cracking the Code

SEPTEMBER 20, 2016

Across the rest of Europe, SaaS is still very fragmented, but every single country, big or small, has the potential to generate a champion. Europe is underrepresented in vertical SaaS solutions – 17% of the companies vs. 23% in the US. Vertical solutions are typically a sign of a more mature ecosystem.

Europe 48

Europe Artificial Inteligence Vertical 48

Hippoland

JULY 24, 2016

In crowded verticals, a lot of investors will simply sit on the sidelines and avoid making investments, which limits the number of investors who are writing checks in these spaces. It will be REALLY important for you to put a LOT of work into your differentiation story. Some verticals will be difficult to get revenue traction in.

Seed Stage 48

Seed Stage Valuation Vertical Demand 48

crowdSPRING Blog

DECEMBER 13, 2018

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Horizontal vs vertical vs diagonal lines. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall.

Marketing 162

Marketing Charlotte Naming Design 162

Hearpreneur

AUGUST 19, 2015

So we opened the goFlow platform from surfing-only to 10 new verticals: Paddle-boarding, Diving, Fishing, Skateboarding, Cycling, Golfing, Snow sports, Boating, Kitesurfing and more to come. It’s a problem that all weather driven sports have. I originally came from Argentina, and lived in Brazil and Venezuela before moving to the US.

Entrepreneur 48

Entrepreneur Australia Technical Review Community 48

VC Cafe

JULY 6, 2010

—Read the rest after the jump– VC Cafe: Tell us a little bit about what’s under the hood. VC Cafe: What would you say are your killer differentiators? We have indirect competitors in each of those verticals. You need a place to store it, and an easy way to share it. Intelligent thinking/streaming.

Media 84

Media Management API HTML 84

Software By Rob

AUGUST 11, 2009

The Differentiators The areas that kill the most time when consuming open source software are: Installation process Documentation Support Usability I’m sure we can all point out a handful of open source projects that have decent documentation and decent usability. Follow me Startups for the Rest of Us. 23 Sean Harlow on 08.11.09

Open Source 62

Open Source Software Review Non-Compete Software 62

Reid Hoffman

SEPTEMBER 8, 2020

For example, if you’re an early-stage SaaS provider that is shifting from a horizontal solution to a vertical focus, your mission, culture, and competencies can stay the same and the pivot transition will probably go smoothly. Then, that board member(s) can persuade the rest of the board that this is the right thing to happen.

Startup 36

Startup Silicon Valley Business Model Mobile 36