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7 High-Performing Ecommerce Marketing Strategies for 2022

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Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 129
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How to Create a Marketing Playbook for Consistent Campaigns

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In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. A marketing playbook gets everyone on the same page.

Campaign 149
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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

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Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost?

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What is CRM? Customer Relationship Management Explained

Up and Running

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. It also makes it easier to attribute specific marketing spending toward individual segments and generate quality leads for the sales team. Who is using CRM?

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How to Master Customer Value Optimization

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A typical ecommerce growth formula looks like this: T x CR x AOV = G. But an increase in traffic doesn’t necessarily mean an increase in sales, profits, or customer loyalty. . Because customer behavior changes over time , ecommerce companies need to understand that customers—and their data—aren’t static. RFM distribution.

Customer 132
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How to Leverage eCommerce Fulfillment as a Customer Service Tool

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Did you, as an eCommerce store owner, know that for online retailers, the average cost to fulfill an order is about 70% of the average order value ? But what is eCommerce fulfillment and how can it help in customer service and retention? What Is eCommerce fulfillment? What models of eCommerce fulfillment are available?

eCommerce 110
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9 Common Things that Stunt Business Growth (and What to Do about Them)

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They can be everywhere—between departments, such as the marketing and sales department, or within departments. Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics.

Metrics 132