Remove Distribution Remove Forecast Remove Marketing Remove Metrics
article thumbnail

Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335
article thumbnail

Use agile budgeting to manage your cash

David Teten

Instead of budget approvals, monitor key metrics and give managers more flexibility. Or executives fail to take advantage of a great marketing opportunity with a December 31 deadline because they do not have budget. . I encourage entrepreneurs to correct course with a re-forecast early and often.

Agile 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Write a Business Plan for a Cannabis Company

Up and Running

Legal cannabis generated $16 billion in total economic output in the United States in 2017, and research indicates it will increase 150 percent by 2021, according to a report from cannabis industry analysts Arcview Market Research , in partnership with BDS Analytics. Target market: Who is your ideal buyer? Target market.

article thumbnail

LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The growth of B2B video marketing. The growth also outpaced their forecast from the prior year, which suggested that video would reach 17% of digital ad spend by 2021.). The growth also outpaced their forecast from the prior year, which suggested that video would reach 17% of digital ad spend by 2021.). Image source ). (The

Video 129
article thumbnail

Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Key brand tracking metrics. Market share. Have you built perceived value ?

Metrics 157
article thumbnail

9 Common Things that Stunt Business Growth (and What to Do about Them)

ConversionXL

(As I’m a marketer, these focus on a marketing approach.). They can be everywhere—between departments, such as the marketing and sales department, or within departments. For example, in the marketing department, the content and email teams may be siloed. Growth killer #2: Different goals and metrics.

Metrics 132
article thumbnail

Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

What metrics do we use to see if we learned enough in Customer Discovery ? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics.