ConversionXL

FEBRUARY 3, 2022

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Failing fast is different from failing often. Partnerships. Diversification.

Marketing 115

Marketing Framework Metrics Channel 115

Up and Running

AUGUST 21, 2018

Today, I want to introduce a new approach to business planning: Lean Planning. Lean Planning replaces lengthy business plans with a 20-minute planning process that focuses on increasing your chances of success in business. Lean Planning is simpler and faster than writing a traditional business plan. Step 1: Create a Lean Plan.

Lean 134

Lean Forecast Software Review Business Plan 134

Startup Lessons Learned

APRIL 26, 2009

Its a key lean startup concept. We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. For a specific application of this idea, see How to get distribution advantage on the iPhone.)

Product Development 88

Product Development Developer San Francisco Product 88

crowdSPRING Blog

JANUARY 31, 2011

PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. A couple of weeks ago, Ross wrote about setting goals for your company , and this is critical in your approach to PR. Create a budget. Have a plan. Be a resource.

Public Relations 130

Public Relations Small Business Lean PR 130

ConversionXL

JANUARY 18, 2022

Lean into your strengths, and don’t try to appeal to everyone. Build systems and processes that enable your team to create and distribute content seamlessly. They’re a great example of employee advocacy because their content is often shared and retweeted by their colleagues, like their Digital PR Lead.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Steve Blank

MARCH 18, 2011

Lean Startups/Back to Basics (2000-2010): No IPO’s, limited VC cash, lack of confidence and funding fuels “lean startup” era with limited M&A and even less IPO activity. 2001 – 2010: Back to Basics: The Lean Startup. During the the Lean Startup era, the advice was clear; focus on building the company and avoid hype.

Internet 334

Internet IPO Silicon Valley Agile 334

crowdSPRING Blog

NOVEMBER 30, 2012

The problem with a Lean Startup: the Minimum Viable Product | Paul Kortman – [link]. How PRWeb Helps Distribute Crap Into Google & News Sites – [link]. Ad Nauseum Leadership: Use Repetition to Reiterate What’s Important – [link]. The Biggest Problem in Mobile: Retention – [link].

Social Media 100

Social Media Small Business Central African Republic Design 100

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. But the computer retail channel was a large part of our sales.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

JULY 28, 2016

The future is here it’s just distributed unevenly – Silicon Valley view of tech adoption. The threat is here it’s just distributed unevenly – A2/AD and the aircraft carrier. It’s clear that the public affairs office has a finely tuned PR machine. The Carrier. Loeblein about the threats the carrier and the strike group face.

Silicon Valley 120

Silicon Valley PR Offshore Engineer 120

techcocktail.com

OCTOBER 23, 2010

But while you are small and lean, take advantage of everyone skills; if someone on your team is a great writer, have them take charge of your press releases and marketing content. Talent: Each team member needs to have talent – they all need to own their abilities and focus on their assets.

San Francisco 44

San Francisco Startup PHP San Diego 44

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners.

Silicon Valley 132

Silicon Valley RSS California Customer Development 132

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. After that there’s a discussion of how the product will reach the customer and the potential distribution channel. The distribution discussion also leads to some assumptions about pricing.

Silicon Valley 267

Silicon Valley Product Startup Product Development 267

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder.

San Francisco 68

San Francisco Lean Retention SEM 68

www.inc.com

SEPTEMBER 24, 2011

But Ive definitely had to lean on Dave. CDW your 1-stop resource for configuration, activation & distribution. Learn how from the experts at PR Newswire. Pro Player Connect has attracted some high-profile investors--football veterans Vinny Testaverde and Christian Fauria , as well as NASCAR driver Michael Waltrip.

Arizona 40

Arizona Equity Iowa Venture Capital 40

crowdSPRING Blog

SEPTEMBER 30, 2012

For much of the past five years academics, journalists, bloggers, and assorted mass-media-tag-alongs have been heralding the “ death of newspapers ,” the downfall of the publishing industry and the collapse of information distribution as we know it. In PR placements, ‘place’ matters. Leverage your friends.

Small Business 88

Small Business Public Relations Social Media New York 88

500hats.com

AUGUST 2, 2012

First Round became a very active investor in consumer internet and e-commerce, on a rather lean investment budget, with several notable exits (including Mint.com to Intuit in 2009 for $170M). but the food was awesome, & the PR wasn’t bad either). and no, we didn’t. Rise of Y Combinator, 1st Branded Entrepreneur Guild.

Silicon Valley 74

Silicon Valley Early Stage Venture Capital Valuation 74

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. How to Write a Traditional Business Plan.

Software Review 74

Software Review Software Delaware Forecast 74

justinmares.com

OCTOBER 8, 2012

Apply lean startup principles to getting traction. The Lean Startup movement advocates running small experiments to determine what your customers want in a product. Treating growth as an optimization problem also suggests a test-driven approach to gaining traction.

Vertical 44

Vertical Lean Channel PR 44

Both Sides of the Table

MARCH 11, 2011

GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Secondly, they had an owned & operated (O&O) website – Google.com – and Overture had shut down GoTo.com at the request of their very profitable and large distribution partners. Immediately thereafter Amazon became a large business.

Product 350

Product Tuvalu Dilution Incubator 350

Startup Lessons Learned

FEBRUARY 22, 2010

Even the most radical Bell Curve -style thinkers have to concede that even if there are differences between men and women in the distribution of these traits on average, these curve have substantial overlap, and there should still be a lot more of them represented in high-tech startups. Beyond hiring, our actual work process matters, too.

San Francisco 167

San Francisco Lean Sweden Continuous Deployment 167

Startup Lessons Learned

NOVEMBER 29, 2012

So we were proud earlier this week to announce our program for The Lean Startup Conference , which comprises approximately 40% women and 25% people of color. From the pool of applicants whom we chose for the December 2 Ignite: Lean Startup program , more than a third were people of color. Here’s what we we’ll work on next time out.

Lean 168

Lean Technical Review Programming Distribution 168

Startup Lessons Learned

APRIL 7, 2010

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. The Lean Startup methodology does not advocate using optimization techniques to make startup decisions. That’s the local maximum. That’s right.

San Francisco 154

San Francisco Lean Metrics Design 154

David Teten

MARCH 24, 2014

” It’s great reading for anyone that leans too heavily on the left side of the brain. The firm hires a lot of PhDs to do research and come out with a wonder drug, and then markets it widely with tons of PR. Teten : I’m not sure I agree, as inevitably some people will look like geniuses in a random distribution of outcomes.

Software Review 114

Software Review Due Diligence Venture Capital Portfolio 114

The Next Web

DECEMBER 23, 2013

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. Tesla’s note doesn’t bleed emotion; it just leans on brutal transparency. However, in reality, it shows the tactic projects defensiveness and an unintentional distribution of responsibility. Who’s the author?

Technical Review 134

Technical Review PR Warrant Africa 134

www.readwriteweb.com

OCTOBER 18, 2010

Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year. Through SEO and mommy blog PR, Lee can tap into this market. He needs to generate enough profit so that he can grow organically and build his business systematically, and without expecting a lot of outside financing.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year. Through SEO and mommy blog PR, Lee can tap into this market. He needs to generate enough profit so that he can grow organically and build his business systematically, and without expecting a lot of outside financing.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

crowdSPRING Blog

APRIL 26, 2013

Empower Your Small Business: trust & loyalty, marketing insight, lean business – [link]. Downfalls of Distributed Startups – [link]. Five Branding Mistakes That Will Cripple Your Small Business (and how to avoid making them) – [link]. Always use data, not feelings, to make business decisions – [link].

Social Media 90

Social Media Small Business Design Media 90

crowdSPRING Blog

MARCH 15, 2013

The chart above shows age distribution within major social networks and online communities. Lean Business: Capacity Management, Overhead, and Your Business – [link]. Lean Business: Capacity Management, Overhead, and Your Business – [link]. Here are some of the links that I’ve liked and shared this past week!

Social Media 105

Social Media Small Business Design Media 105

Both Sides of the Table

JUNE 29, 2011

In addition it is much easier to get distribution than it was in the pre Facebook, pre iPhone world. They should start “lean.&# All of this innovation is awesome and there have even been new online tools such as AngelList to help entrepreneurs raise money more easily from angels or early-stage funds.

Venture Capital 296

Venture Capital Software LP Early Stage 296

Steve Blank

JULY 16, 2009

Go spend some time outside the building talking to potential distribution partners. Rocket Science was just another one of those companies (with better PR). “No, not really, but my partner owns the studio and tells me it’s spectacular and everyone will love it. Don’t bother him; he knows what he’s doing. Order Here.

Silicon Valley 218

Silicon Valley RSS Video San Diego 218

Up and Running

OCTOBER 21, 2014

Given the number of funding resources available today, you shouldn’t have too much of a problem getting that initial start-up cash, especially if you focus on a lean business model or MVP route to market. Your brand will help decide your pricing, the employees you hire, the customers you target and and PR you do.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

ConversionXL

FEBRUARY 9, 2016

PR and publicity drive attention…to drive sales. What I believe Sean Ellis is getting at is a methodology and set of processes, not a string of silver bullets and moonshots (maybe akin to what the Lean Startup methodology is to entrepreneurship?). Ads drive awareness…to drive sales. Social media drives communication…to drive sales.

Retention 48

Retention Metrics Acquisition Conversion 48

market-by-numbers.com

DECEMBER 7, 2009

The basic point, is that while all companies employ technology, sell products or services, employ technology, market to specific segments and use certain distribution methods, one factor dominates (or should dominate) the others in terms of business strategy. Distribution Company has unique or differentiated method of moving products.

San Diego 40

San Diego RSS Lean Elevator Pitch 40

techcrunch.com

OCTOBER 23, 2010

I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product. Twitter is an excellent distribution channel for us. (B) So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success. Cant wait for more posts on Techcrunch [link]

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

crowdSPRING Blog

MARCH 1, 2013

The 7 Myths of Lean and How Analytics Can Help – [link]. Startups, Throw Out Your Financial Models: The Argument For Lean Modeling | Forbes – [link]. Fully Distributed Teams: are they viable? What “Disrupt” Really Means | TechCrunch – [link]. 3 Things I Did Wrong with My Last Startup – [link].

Social Media 97

Social Media Small Business Design Media 97

Occam's Razor

JANUARY 7, 2014

While these metrics sound good, and yes they do get a bunch of press coverage (they have good PR Agents), they are rarely deeply relevant and even more rarely yield valuable insights into business performance. Because we have access to so much data in Google Analytics, WebTrends, Adobe Analytics et. Time on Site!

Analytics 140

Analytics Web Metrics DC 140

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110