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A Startup CTO’s Take on Early Technology Choices & Tradeoffs

View from Seed

Isaac Cambron is co-founder and CTO of Zensight.co , whose pre-launch product enables sales reps to find and use their best content to close more deals. Below, he answers questions about developing products from scratch, as well as the difficult technology choices and tradeoffs CTOs must make.

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Our Interview With Richard Burry, International E-Commerce Entrepreneur

The Startup Magazine

By the time businesses began to take notice of the unfolding promise of Internet technologies, he was perfectly positioned to take the leap into this exciting new industry. This is why I like to include customers in product development and testing. This helps build a great product but it’s not the best product that wins.

Portugal 118
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Is the Lean Startup Dead?

Steve Blank

NewTV will depend on partners like telcos to distribute the content. Given Verizon just shut down Go90 , its short form content video service, it will be interesting to see if Verizon distributes Katzenberg’s offerings.). Then the cycle repeats with a new set of technologies. But NewTV doesn’t plan on testing these hypotheses.

Lean 335
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. Product development allows you to expand your existing market share by developing a new product for that audience. New channels.

Marketing 115
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30 Entrepreneurs Share Their One Prediction for Business in 2022

Hearpreneur

B2B enterprises would have to use various digital technologies like workflow management software to attain these goals. Video marketing will also allow small businesses to distribute the same video content across many platforms, allowing them to serve a wide spectrum of clients at the same time. 20- Technology will reduce employment.

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[Review] Customer Sense

YoungUpstarts

While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions. The challenge, however, is this: How can we design our products, advertisements and experiences such that they push the right sensory buttons in our consumers?