Startup Professionals Musings

SEPTEMBER 22, 2022

You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers. To accelerate revenue and profit growth, you need innovative marketing strategies that go well beyond conventional advertising and distribution.

Marketing 333

Marketing Revenue Matching Viral 333

Hunter Walker

FEBRUARY 20, 2024

Here the focus is on Pink Stuff, a British cleaning paste, which was #CleanTok mainstreamed to a quadrupling of revenue ($125m annually) and distribution to 55 countries. Many times we’ll never know, but the random products that end up popping because of a TikTok trend are always pretty fascinating anthropological stories.

Founder Vesting 59

Founder Vesting Vesting Cap Table Founder 59

The Next Web

DECEMBER 2, 2013

Our only viral gaming app on the list, we asked DJ Saul , the CMO of the DC-based iStrategy Labs , a DC-based digital agency that has built products like Grandstand and Social Machines for clients like The Washington Redskins and Nickelodeon , for input. 8) Angry Birds.

Cost 168

Cost San Francisco New York City Ruby 168

YoungUpstarts

DECEMBER 5, 2012

Content – Arriving in forms such as text, videos, presentations, images, audio, and micro-content (Facebook status updates, tweets, etc), content is a key driver of online influence. Systematically engaging influencers who are most willing (or least passive) to distribute your contents virally. Nuff said.

Technical Review 160

Technical Review Singapore Algorithm Social Media 160

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Therefore, my recommendation for startups who are pre-monetisation is to experiment with new organic distribution ways.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

OCTOBER 4, 2022

But growth marketers would go further, testing a variety of other in-situ content types, relevant content forms (video vs. static images), and copy. Identify key characteristics that delineate one audience segment from another, then create and distribute appropriate content. 7 powerful ecommerce marketing tactics for 2022.

eCommerce 129

eCommerce Marketing Social Media Retention 129

YoungUpstarts

JUNE 4, 2020

Granted in today’s era, it is simple to create a message or make a video and send it through various social media platforms. If it is something that would excite your followers, then the information can go viral within a very short time span. Other writers and bloggers can help distribute information.

Social Media 207

Social Media Public Relations SEO Aggregator 207

Both Sides of the Table

NOVEMBER 5, 2012

For the past three years I have been pounding the table as loud as I can about the future opportunities in digital video. Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. hours of TV per day.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

The Next Web

FEBRUARY 26, 2014

Yuval Brener is CEO of Carambo.la , an interactive video enrichment platform. No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. billion online videos before the day ends ! That is nearly an hour of video for every person on the planet.

Advertising 138

Advertising Video United States Syndicate 138

Up and Running

JANUARY 22, 2020

Video and voice search. You should also go all-in with your SEO and get ahead of the cannabis marketing game by incorporating videos in your posts. In fact, by 2021, internet traffic will be comprised of 82% video content. So get a YouTube channel and start embedding videos with keyword-rich descriptions within your blog posts.

SMS 101

SMS Marketing Affiliate Social Media 101

VC Cafe

MAY 13, 2014

Rapportive Video: Voting Websites. Viral Projects. Some brands understand the value of building a viral project, unrelated to their core offering, with broad appeal. Distribution Hacks- [link]. storage StumbleUpon techcrunch traffic trending Upvote Viral Projects visitors Voting Websites Web Week Wikipedia Wunderkind'

Lean 162

Lean Viral Startup Marketing 162

crowdSPRING Blog

AUGUST 6, 2017

” These tend to be video-based lectures accompanied by exercises or notes. “Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” Want to learn how to create a demo video in Apple’s Keynote ? Online learning takes many forms.

Programming 73

Programming Technical Review Small Business Illinois 73

www.clickz.com

JANUARY 7, 2013

Media Planning Media Buying Publishing Display Advertising Video Mobile. Actionable marketing tip: Build owned media in the form of a blog and video. Then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing. Show your emotional side to increase virality. More Categories. ROI Marketing.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

MAY 27, 2022

Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Focus on content engagement metrics, such as how long someone watched your video, instead of click-throughs. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral.

Demand 124

Demand B2B Distribution Channel 124

crowdSPRING Blog

AUGUST 6, 2017

” These tend to be video-based lectures accompanied by exercises or notes. “Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” Want to learn how to create a demo video in Apple’s Keynote ? Online learning takes many forms.

Programming 48

Programming Technical Review Small Business Illinois 48

Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Even startups that are dominated by technical risk have the customer validation risk of finding positive ROI distribution in a large market.

Customer Development 228

Customer Development Web Developer Customer 228

Both Sides of the Table

FEBRUARY 7, 2011

If you have an hour to watch the TWiVC video of Seth I promise you won’t regret it. So some show notes if you’re a bit busy to watch the video. Meebo gained traction because there’s was viral component when users wanted to tell their friend. He’s open and insightful with his knowledge. Series A round.

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

Brandanew

JUNE 15, 2015

The most popular growth hacking techniques include social media and viral marketing. Viral marketing. Viral marketing is a marketing technique that refers to creating a buzz around the brand’s products and services using existing social networks. The main goal of this technique is to increase the brand’s awareness. Owned media.

Viral 100

Viral Marketing Social Media SEO 100

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Sophia Perl of Wisdom

AUGUST 27, 2011

I wish him luck with Flippa and a new eLearning video website that he’s working on. The main difference is that they were able to leverage their distribution channel. He mentioned that an idea is worth nothing and often times fails because lack of distribution channel. You can get more sign-ups using viral techniques.

EC2 53

EC2 Social Network Distribution Demand 53

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Leading up to their product launch, they highlighted production images and videos of not-yet-available products on Instagram. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Start Up Blog

SEPTEMBER 23, 2021

While fringe views and conspiracy theorists have always existed, it’s ironic they can now spread their messages on social media virally to the unprotected and at scale. Social media content has a distribution element that clearly propels it to the broadcast media category. It’s no wonder that traditional media categories can’t compete.

Social Media 91

Social Media Media Algorithm Viral 91

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Quit boards with a low virality score (which you can check in Tailwind).

Marketing 114

Marketing Viral Campaign Search 114

Pascal's View

SEPTEMBER 4, 2013

We are still in the early days of video monetization, and one of the great gaps in the landscape has just been closed by a new startup, LittleCast , that I co-founded with Amra Tareen and Stephen Ackroyd. The discovery problem that plagues most video content on the Web. LittleCast lets any videographer sell video on social networks.

Video 35

Video Social Media Media Social Network 35

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. No departments The Five Whys for Startups (for Harvard Business R.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

YoungUpstarts

AUGUST 21, 2012

Videos on YouTube offer extraordinary exposure and linkage opportunities. Simple phone videos can sometimes go viral when they hit a nerve with the public. Owners can post videos from their site or produce useful how-to videos very inexpensively.

Web 159

Web Social Media Advertising Search 159

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Up and Running

JULY 26, 2016

There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Video ads: Fail. We also tried running some Facebook and Youtube video campaigns and saw little success. Retargeting through display and video ads: Success.

Revenue 60

Revenue Acquisition Channel Campaign 60

Entrepreneurs-Journey.com by Yaro Starak

JUNE 14, 2010

When I say multimedia, I mean the use of different modalities of content, tapping into the trinity of text, audio and video. Frank Kern was one of the first online marketers I heard stress the need for content in video, audio and text. It’s not video. Consider Multi-Formats For Mass Distribution and Engagement.

Audio 72

Audio Distribution Syndicate Syndication 72

crowdSPRING Blog

JANUARY 29, 2012

Though she had been writing stories from the time she was 9 years old, and had already written full-length novels, Hocking tells of seeing a YouTube video of Mark Hoppus from Blink-182 talking with Pete Wentz of Fallout Boy. In the video, Hoppus encourages kids to follow their dreams and make them come true.

Social Media 86

Social Media Distribution Viral New York 86

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). in many cases an example is required - demo, or in my case video guitar lesson along with google ads for quick test data. But in my experience this is not useful most of the time. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Venture Chronicles

MARCH 5, 2013

Video has rapidly emerged as the new whitepaper, and this should not be surprising given that YouTube is the second most used search engine on the web. Video is data… and then there is Pinterest which has it’s own unique dynamics but is proving itself to be a powerful contributor to digital marketing success.

Social Media 62

Social Media Video Distribution Forecast 62

Duct Tape Marketing

MARCH 20, 2019

And how do you create content that gets shared and establish viral loops? Live video is another critical element in social media, and a lot of business owners are tempted to start putting out video content immediately. And how do you create content that gets shared and establish viral loops? Add to SEO. Add to SEO.

Marketing 63

Marketing Social Media Campaign Analytics 63

Austin Startup

MARCH 22, 2017

The internet became one big opinion section where Google and Facebook made all the money in the distribution, but never helped in the creation or printing. Sometimes content goes viral and we end up with a Chewbacca Mom chatting with Ellen on daytime TV. Sometimes the content flops, and sometimes it takes off like a rocket ship.

Viral 54

Viral Texas California Algorithm 54

The Startup Magazine

MARCH 26, 2024

For their financial public relations strategies, financial companies need to move beyond traditional news distribution and use audience-engaging content marketing techniques. Furthermore, upholding integrity amid viral trends and clickbait culture requires strong ethical fortitude.

PR 123

PR Public Relations Social Media Audience 123

ConversionXL

FEBRUARY 18, 2014

Considering that over 10k people follow Peep on Twitter , over 3k people follow me , we have a 5 figure subscriber list, and knowing the performance of our most recent content, it seemed reasonable that we’d have the distribution to make this contest do fairly well, even on short notice and minimal effort. image source.

Viral 99

Viral Analytics Distribution Metrics 99