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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). Facebook works.

Metrics 165
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Startup Benchmarks

VC Cafe

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141
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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

In search of Europes next tech stars. A short interview on Bloomberg about where I see venture opportunities in Europe. Europe Consumer. (1). sales and marketing. (10). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Wednesday, August 03, 2011. at 11:03 AM.

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2021 was a record breaking year for Israeli startups. What now?

VC Cafe

In the UK, by far the largest tech hub in Europe, startups raised $26 billion. Europe: $100 billion ??India: There are two main forms of exits for startups: trade sale/M&A or IPO. R&D expenditure as a percentage of GDP – Israel ranks 2nd globally in this metric, following closely after South Korea.

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Building A People-Centric Culture: From Employees To Contributors

Duct Tape Marketing

Kai has spent years guiding organizations throughout Europe. Kai brings a wealth of experience, guiding organizations throughout Europe. He's a seasoned strategist who started with his own company and now leading workforce transformation for Mercer has spent years guiding organizations throughout Europe.

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5 Forces That Kill Momentum For Business First-Movers

Startup Professionals Musings

You need to maintain explicit C-suite and Board buy-in for constant transformation through effective communication, highlighting the struggles of peer businesses, and establishing the right metrics. They grew sales by 28% in 2009, while most companies were hunkered down and losing share.

Agile 307
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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

Some countries in Europe may have lost their AAA ratings, but they have not lost their appetite to innovate and create new online services. It is interesting to note that this model has been invented in Europe (Blablacar started in 2006) and while there have been some similar and more recent initiatives in the US (e.g., at 12:17 PM.