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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. It also has a considerable online presence on key social media platforms. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.

Viral 155
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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. It also has a considerable online presence on key social media platforms. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.

Viral 78
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). It goes without saying, this is exactly how I would prove causality if I was running social media campaigns on Twitter, Ren Ren or vKontakte. 6: Closing Thoughts: Two Crazy Social Media Lessons.

Metrics 165
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How to get beta signups for your startup in 9 steps

thenextweb.com

Social Media. Energy Goes Social On Facebook. Grammy CMO spells out social media savvy. Social Media. 1 A viral launch page. If you can’t get into LaunchRock, take a look at Launch Effect , a viral ready WordPress theme. #2 Sources: The Social Network Screenshot. Conference.

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Why You Don’t Need to Go Viral to Make Video Marketing Work

Duct Tape Marketing

Why You Don’t Need to Go Viral to Make Video Marketing Work written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! A viral video is the dream of many marketers and business owners.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

I inquired about why the building was so “hidden,” as this was surprising to me, but the answer made sense: A few months prior, a Facebook user in Europe had flown to Dublin, arrived at the office, and demanded that he be given access to his ex-girlfriend’s account because she had cut him off after the two broke up.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience. The notion of renting and sharing instead of acquiring fits into the trend towards environmentalism and conscious capitalism and is further powered by social media. And Beyond….