ConversionXL

MARCH 19, 2020

The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded).

Marketing 121

Marketing Campaign Non-Compete Lean 121

Both Sides of the Table

JANUARY 3, 2016

While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros. Side Note : Upfront has hired Kerry Bennett as a member of our executive management team to run marketing – please follow her on Twitter here ].

Portfolio 150

Portfolio PR Partner Early Stage 150

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. If you aren’t careful every PR team will measure inches over impact.

Cofounder 164

Cofounder Retention PR SEO 164

crowdSPRING Blog

APRIL 5, 2013

Why I No Longer Advise Startups to Hire M.B.A.s | The Accelerators-WSJ – [link]. SEO Guidelines for Sponsored Content and Partner Links | Adam Sherk – [link]. The Rise Of The Superconnector | Fast Company – [link]. 4 Reasons People Subscribe to — and Open — Email – [link].

Social Media 92

Social Media Small Business Design Media 92

YoungUpstarts

OCTOBER 12, 2011

One day I might wear hats for PR director, project manager, customer service representative, and sales director. Any words of advice for aspiring founders who are looking for a technical partner? Actually do the jobs you’re hiring for and get familiar with the software and the terminology.

Cofounder 164

Cofounder Founder Web PR 164

YoungUpstarts

FEBRUARY 2, 2016

One needs to hire the services of a startup marketing company to ensure that the business is able to achieve the short term goals and prepare them for the future. Startup marketing today requires the right combination of content marketing and PR. It takes a lot of hard work behind the scenes in order to become successful.

Small Business 100

Small Business Marketing Social Media SEO 100

Duct Tape Marketing

JULY 26, 2018

We are going to talk about your book, but I got to ask one SEO question. Where does SEO sit today? Rand Fishkin: Where does SEO sit today? Well, it’s at an interesting point in its history in that, in a lot of ways, search has become a mature industry and SEO has, too. It’s a really broad one.

Silicon Valley 33

Silicon Valley SEO Startup Technical Review 33

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. The goal was simple: validate demand or move on. Image source ).

PR 120

PR B2B Lean Audience 120

Duct Tape Marketing

JUNE 26, 2019

You need to get to a point where 50, 60, or 80 percent of those leads see a compelling reason to hire you. Network with strategic partners to tap into their existing set of customers and contacts. Have Trained Partners and an Account Team. A lot of consultants can get by with only a handful of clients at any given time.

Channel 77

Channel SEO Social Media Small Business 77

crowdSPRING Blog

AUGUST 20, 2017

You can’t walk a block in the downtown of most cities without seeing posters, signage, and other elements of guerrilla marketing plastered everywhere by “street teams” hired by big marketing firms. If you can, partnering up with someone more gregarious or at ease with networking is a great way of easing into networking. Get efficient.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

You can’t walk a block in the downtown of most cities without seeing posters, signage, and other elements of guerrilla marketing plastered everywhere by “street teams” hired by big marketing firms. If you can, partnering up with someone more gregarious or at ease with networking is a great way of easing into networking. Get efficient.

Small Business 48

Small Business Marketing Technical Review Audience 48

Steve Blank

APRIL 5, 2017

Create awareness for fundraising (VC, angels, corporate partners). Founders ask me all the time whether they should hire a PR agency. information chain”), but once you’ve done a first pass of the audience > message > media > messenger, a competent PR firm can add tremendous value. The question is when ?”

Marketing 312

Marketing Audience Technical Review PR 312

Hearpreneur

OCTOBER 7, 2020

After being furloughed by the Harlem Globetrotters due to COVID-19, I founded Eric PR & Marketing, LLC as a way to help nonprofits and small businesses during difficult times. I officially parted ways with the Globetrotters in August and Eric PR & Marketing is my path forward. Thanks to Eric Nemeth, Eric PR & Marketing ! #6-

Entrepreneur 120

Entrepreneur PR Affiliate Social Media 120

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Hearpreneur

APRIL 29, 2021

Hiring overseas virtual assistants solved the need to fill out the vacancies and accomplished the dream of operating 24 hours a day, 7 days a week. When Clare DeNicola and I decided to start a full-service marketing and PR firm 10 years ago, we knew we didn't want to take the usual agency branding route: put our names on the door.

Naming 162

Naming Entrepreneur LLC Colombia 162

Duct Tape Marketing

AUGUST 28, 2019

Whether you’ve already created an archive of content over the years or are just beginning to strike out into blogging, building your content around hub pages is beneficial for both SEO and customer experience. They have all the important tools you need for paid traffic, social media, PR, and SEO.

SEO 75

SEO Social Media Email Search 75

View from Seed

JANUARY 24, 2018

And they tell us over and over again that they just care about four things: Hiring and developing a great team. For this reason, we’ve partnered with Guild members who have experience across different kinds of customers, business models, and distribution channels. Building a great product. Getting more customers.

Operations 176

Operations Cofounder Technical Review Angel Investor 176

Hearpreneur

JUNE 14, 2017

I hired another guide to help with the load, and I started charging for tickets to pay the guide. My PR journey started with an amazing position with the renowned Jason Dady restaurant group in San Antonio, Texas. I hire the best, so we’re all able to have it all. Thanks to Emily Reynolds, founder of R PR Firm ! #4

Entrepreneur 128

Entrepreneur South Africa PR Thailand 128

Duct Tape Marketing

JULY 10, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that. All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO.

Social Media 57

Social Media SEO Audience Audio 57

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. Establish credibility with potential partners. First off, what does it mean to launch?

San Francisco 168

San Francisco PR Lean Early Stage 168

Hearpreneur

DECEMBER 18, 2020

And so I decided to hire a blogging coach in June 2020 and she has helped me tremendously in growing my business. Since investing my time, energy, and money in the best SEO practices, I’ve seen significant growth in my traffic, and Mediavine accepting me into their program is an amazing success for me. 21- Two accomplishments.

Connecticut 147

Connecticut Entrepreneur Technical Review Florida 147

Duct Tape Marketing

DECEMBER 23, 2019

You hire a marketing person to handle routine things that include both sides of that coin, from writing content to doing social posts to getting reviews to making Instagram posts. Those are all things that I think you should have an internal resource to do, but the secret ingredient is to marry that with a strategic marketing partner.

Small Business 70

Small Business Marketing Audio Technical Review 70

Up and Running

JULY 24, 2015

See Also How to Do Your Own PR If You Can’t Afford to Hire an Agency. From SEO to link building, you can create an inbound marketing plan with the Moz software. This book can help you pitch your idea to investors, partners, or lenders. Networking for Professionals. Small Business Administration Loan Programs.

Entrepreneur 60

Entrepreneur Small Business Administration SBA Pennsylvania 60

Hearpreneur

NOVEMBER 16, 2018

I hired Kara as my legal intern in 2005 while I was working at a small firm doing workers comp and personal injury law. We started as a small consulting practice, focused on the hiring process and recruiting for our corporate clients. It’s not the greatest name, but it says what we do and has good SEO value. 1- Our names.

Naming 102

Naming Singapore Entrepreneur South Africa 102

trada.com

APRIL 7, 2010

As we’ve headed towards our public launch, we actually hired two awesome Social Media Managers, Elaine and Anna , because we understood the level of engagement we’d need to have in the conversation. You have to get involved and involvement takes time. Time that may not be worth it versus everything else you have going on.

Stealth 40

Stealth PPC Advertising Conversion 40

ConversionXL

NOVEMBER 19, 2019

We started with some clumsy PR—badgering our clients to mention us in their content in exchange for some free work on their websites. SEO and organic acquisition became the logical choice. If we had scaled this approach, we would’ve needed to hire another writer first. The first (and failed) attempt. That’s a liability.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

Duct Tape Marketing

NOVEMBER 20, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO.

Chad 46

Chad SBA Kansas City Australia 46

crowdSPRING Blog

JANUARY 25, 2013

The difference between being a founder and a hired CEO – [link]. A Post Startup Execs Should Forward to Your Spouse or Partner. “How to Get Hired When You Are Just Starting Out” – [link]. Tons of great insight from @ randfish about inbound marketing and SEO in this AMA – [link].

Social Media 108

Social Media Small Business Design Media 108

crowdSPRING Blog

MAY 22, 2015

NerdWallet raised $64 million in Series A led by Institutional Venture Partners – Silicon Valley Business Journal [link] crowdspring.co/1IClQlq 5 Mistakes You’re Making When Hiring Millennials [link] crowdspring.co/1A6ihAR Top 7 SEO trends you need to follow to succeed • Inspired Magazine crowdspring.co/1e5UtU2.

Small Business 48

Small Business Design Social Media Startup 48

Hearpreneur

MAY 29, 2016

Overly functional names like, for example, The Naming Group or Strategic Name Development, might be better for SEO reasons, but they don’t have much storytelling power. I thought of names like, Ranking Results Northwest, Portland Optimization Strategies, or Portland SEO Works. I could see the same thing happening for SEO Derek.

Naming 48

Naming Portland Entrepreneur SEO 48

Duct Tape Marketing

JUNE 27, 2017

That was December of 2015, November, December and around March of 2016 we hired a few people to help build out ZipSprout to do more cities so it would available for more clients and it’s just been growth since then. We think that partnering with some folks locally would be a good thing to do, help us out.

Marketing 38

Marketing San Diego Chicago Matching 38

ConversionXL

NOVEMBER 19, 2019

We started with some clumsy PR—badgering our clients to mention us in their content in exchange for some free work on their websites. SEO and organic acquisition became the logical choice. If we had scaled this approach, we would’ve needed to hire another writer first. The first (and failed) attempt. That’s a liability.

Differentiation 48

Differentiation Non-Compete Audio Algorithm 48

Duct Tape Marketing

MAY 1, 2019

This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that. Back to Podcast.

Portland 59

Portland Audio Technical Review Video 59

crowdSPRING Blog

JULY 25, 2013

The Right Way to Hire Your Customers | Bill Lee – Harvard Business Review – [link]. Good reminder that short vs long term SEO strategy hinges on risk, time, knowledge & resources – [link]. Is Flipboard a partner or a competitor for publishers and content creators? Running a SaaS business?

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

MAY 27, 2020

This all might look like an easy, stress-free way of acquiring links, but let me use one of the phrases SEOs like the most: ”It depends!”. Whether you plan to write the copy internally or hire an experienced B2B copywriter, the cost per 2,000-word post can surpass $500, even if you’re doing the bulk of the work yourself.

B2B 142

B2B Social Media Email Campaign 142

techcrunch.com

OCTOBER 23, 2010

Inevitably, the excuses begin: I need to hire people to build the product. In Meebo’s case, for example, I was lucky enough to partner up with Elaine and Sandy. No looking for partnerships (who’s going to partner with you anyway?). Partner up? Like I said, forget everything else and just get your product out the door.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154