Remove category strategic-planning
article thumbnail

Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Market share. Brand tracking is how you measure if those efforts are paying off.

Metrics 157
article thumbnail

Technology, Innovation, and Modern War – Class 15 – Mid Term– Congressman Mike Gallagher

Steve Blank

That’s okay, if the point of departure is about defending our values internationally, as opposed to better competing internationally, which was the Trump administration’s core focus in the national security strategy. And you’re going to see efforts to selectively decouple when it comes to our capital markets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Lack of a marketing plan.

Marketing 109
article thumbnail

How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments.

Audience 127
article thumbnail

Responses to Negative Data: Four Senior Leadership Archetypes.

Occam's Razor

Our Market Share in the 2-ton truck market shrunk by 1.5% (= -$3 bil). When you do that much stuff, and you can measure almost everything… The result is that our ecosystem of data people are returning a lot more negative data when measuring performance of Marketing, Sales, User Experience and Customer Service. Negative data.

article thumbnail

Data is the Next Major Layer of the Cloud & A Major Victory for Startups

Both Sides of the Table

For decades the “layering&# of technology has allowed us to develop IT systems and networks in a specialized way that let’s best-of-breed technology solutions to emerge at each layer of the stack and to allow people with different skill sets to specialize in key areas without having to have competence in every technology arena.

Cloud 343
article thumbnail

25 Entrepreneurs Share Their #1 Goal for 2020

Hearpreneur

So for the coming year, I have as my main goal to let go and trust that my wonderful, and very competent staff will be able to deliver the same level of quality that I would. Healthy organic growth achieved through focusing our marketing efforts towards off-page SEO. And I will NOT be hovering over them all the time. Now it is clear.