Remove Marketing Remove Product Remove Product Development Remove Revenue
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10 Strategies To Cover New Product Development Costs

Startup Professionals Musings

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Consider licensing your product or intellectual property, and “white labeling.”

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110
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10 Keys To Surviving Startup Cash Flow Requirements

Startup Professionals Musings

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Consider licensing your product or intellectual property, and “white labeling.”

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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues.

Burn Rate 258
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115
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5 Ways To Conserve Investor Cash And Ensure Survival

Startup Professionals Musings

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues.

Burn Rate 310
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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

Building a minimum viable product, with customer validation. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Incorporating a business entity early through online services. Establishing your brand with interactive social media.