crowdSPRING Blog

JANUARY 4, 2016

Look at how well-known online stores present products (Amazon, Apple, Zappos are all good examples). A properly structured site that presents information in an orderly and organized way will be much more successful than one that appears chaotic. Don’t forget search engine optimization (SEO) and search engine marketing (SEM).

Web 48

Web Small Business Design SEM 48

Duct Tape Marketing

JULY 14, 2022

How do you scale a live webinar or a presentation that, you know, works for you? You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier.

Technical Review 82

Technical Review Demand Cofounder Video 82

crowdSPRING Blog

MAY 2, 2018

From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. But, with so many inexpensive options for building a website these days, cost should no longer present a barrier. Social Media. Click To Tweet. Click To Tweet.

Small Business 73

Small Business Software Review Social Media Marketing 73

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Seed Money DC Software Review 150

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. But you don’t need to spend money on SEM.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Duct Tape Marketing

NOVEMBER 15, 2023

And when I present it to them in terms of a cost analysis, [00:05:00] in terms of what you would. You can't expect the new SEO and content and social and paid. I got into this business 15 years ago through SEO and SEO over time has become, I'll just call it what it is, a fluff industry, right? Or what they've been paying.

Channel 63

Channel Acquisition Framework B2B 63

YoungUpstarts

SEPTEMBER 10, 2018

Follow them on Twitter and/or other forms of social media, in order to find out about Q&A webinars they host or to contact them directly. Include their positive reactions to your business, product, and/or service somewhere in your application – especially if there is a required application video or presentation.

Programming 124

Programming Chile B2B B2C 124

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. While it has a direct impact on traffic it also helps with overall SEO, brand recognition, and it allows you to brag on your website and on your ads, which improves conversion rates.

Revenue 60

Revenue Acquisition Channel Campaign 60

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Popular Media: the key to viral marketing. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). ► 04/08 - 04/15. (1). Software 2.0: ► 03/25 - 04/01. (1).

Software Review 48

Software Review SEM Marketing Las Vegas 48

crowdSPRING Blog

MAY 1, 2013

There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). SEO focuses on optimizing the site to increase the site’s ranking in search engine results (SERPs) so that more customers will click on the results and visit the company’s site. Display Ads.

Small Business 107

Small Business Marketing Affiliate PPC 107

ConversionXL

FEBRUARY 5, 2020

And even the most rational, spartan HiPPO, when presented with the same knowledge, prefers an attractive dashboard to a dull one. Companies use social media to build their corporate image and reputation—and sharing results is a part of that. SEM and SEO templates. Cool dashboards matter—whether or not you want them to.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

www.forentrepreneurs.com

FEBRUARY 2, 2010

As a VC, I have sat through many presentations like this, and in most cases the service is actually interesting and compelling. However in the majority of these presentations there is little or no focus on how much it will cost to acquire customers. For more on the topic of Viral Growth, refer to my blog post on that topic here.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Seeing Both Sides

FEBRUARY 25, 2016

The process often begins with a Product Requirements Document (PRD) or a summary slide presentation that articulates the product changes needed. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The process often begins with a Product Requirements Document (PRD) or a summary slide presentation that articulates the product changes needed. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps.

Management 20

Management Analytics Technical Review Framework 20

crowdSPRING Blog

SEPTEMBER 14, 2014

SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. Each task or item is presented as a card and the cards can be updated, commented upon, and time stamped for our own internal data purposes. What’s the implication here?

Small Business 79

Small Business SEM Social Media Mobile 79

Startup Lessons Learned

MARCH 13, 2009

Start with a five-dollar-a-day SEM campaign. March 13, 2009 11:09 PM Steen Seo Öhman said. We used social media to get alpha users as outlined here during Feburary. the most sensible SEM advice Ive read - discussed in the context of a real situation. So dont combine your product launch with a marketing launch. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

Up and Running

DECEMBER 18, 2019

With the myriad of social media platforms, SEO/SEM activities , and ads that you can run online it can be tricky to tell which place is the right place for your business to show up, and it can be exhausting promoting in a million different ways. Identify your 5 core stories . The key is that less is actually more.

Curation 96

Curation Social Media SEM Audience 96

Growthink Blog

SEPTEMBER 23, 2015

Today, almost all businesses interact with and relate to their perspective and existing clients through multiple channels: in-person, on the phone, over e-mail and increasingly text, via social media and through Web Reputational Means of which we are usually only partially aware. Does this video need to be of high production quality?

SEM 48

SEM Social Media Video Channel 48

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot.

Small Business 84

Small Business SEM SEO Social Network 84

Brandanew

JANUARY 8, 2016

We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. For one these tools are entirely free and they provide a very in-depth look into how your account is performing on social media. Tina Chan, Social Media Manager, GEECL. Carrie Aulenbacher , Author.

Analytics 100

Analytics Social Media Marketing Media 100

www.chancebarnett.com

MAY 10, 2011

Present the image of these sources (CNN, Newsweek, etc.) This isn’t hard tested data, but in general my copy and headlines perform best with the presentation of an overarching Negative hook, then add in other Positive stories/visualizations. early on and prominently on your landing page. And the images don’t need to be big.

SEM 47

SEM Email Los Angeles Conversion 47

Occam's Razor

JANUARY 7, 2007

They don’t follow javascript links (or execute javascript) so they will also not reach or index that valuable piece of content you have wrapped in javascript (so bad for SEO). # “Normal” javascript tags won’t work with these rich media experiences. 7: Redirects, be aware of them.

Technical Review 93

Technical Review Analytics Web Software Review 93

Eric Friedman

JULY 28, 2008

You are participating in a keynote roundtable this year at the SES 2008 show in San Jose about attributing sales to Search – How much credit does an SEM program deserve in an overall marketing mix? Search is one of the most inherently measureable media out there. Sometimes it’s the only marketing vehicle creating the value.

San Jose 60

San Jose SEM Campaign SEO 60

Occam's Razor

AUGUST 22, 2011

Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Consultants, Analysts: Present Impactful Analysis, Insightful Reports. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Web Analytics Demystified.

Analytics 124

Analytics Metrics SEM Web 124

Both Sides of the Table

MAY 15, 2010

In terms of topics we spoke about: - Do VC’s send your presentations around to other people if they don’t fund you? SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Duct Tape Marketing

MAY 4, 2016

Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Tools: BuzzSumo – Search tool that tracks content on all social networking sites and ranks them based on the number of shares on various social media platforms. SEM Rush – Find profitable key words.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Startup Lessons Learned

OCTOBER 7, 2008

Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Or if your lifetime value is high enough, you can just keep spending on SEM. On the App Store, the same dynamic is in play.

San Francisco 68

San Francisco Lean Retention SEM 68

crowdSPRING Blog

SEPTEMBER 20, 2010

If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. Tips: If you’re spending money on AdWords, you should regularly read Google’s AdWords blog for the latest information about AdWords, useful resources, and tips. Google Analytics. Google Apps.

Small Business 102

Small Business Analytics Social Media Search 102

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. [If Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). When I say embarrass your senior management that's what I mean.

Management 68

Management Analytics San Diego Web 68

Cracking the Code

OCTOBER 10, 2008

The CLTV is the net present value of the recurring profit streams of a given customer less the acquisition cost. The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods.

Software Review 48

Software Review North America Europe Metrics 48

marketingland.com

JULY 11, 2012

Social Media |. Flexible images (and media). Media queries. Media queries, however, work quite well and provide a safe fallback. A desire for consistent function and rendering across those spectra means responsive email will likely focus on either a fluid layout or a media query. SMX Social Media Marketing - Dec.

Email 49

Email Mobile SEO Search 49