Up and Running

JULY 26, 2016

This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics. This optimization results in emails with an open rate greater than 60 percent and a click through rate greater than 20 percent—an unimaginable metric if we were just sending emails blindly. Successful and failed experiments.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. SEO-focused content can drive new traffic to your site while providing prospects with a step-by-step guide to a persistent problem. SEO should lead with intent. But the keyword below shifts the focus entirely to AR rifles.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

The Next Web

SEPTEMBER 22, 2013

If you pick one vertical and do it well, other folks will find you. This is the flip-side of the above advice, but when you start seeing your metrics turn positive, be prepared to invest and grow rapidly. Find your niche. I’d say the best advice would be just to get started and once you find something, focus and execute. Scale rapidly.

Cofounder 164

Cofounder Founder Startup Bootstrapping 164

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. One of the easiest ways to improve outcomes on your website, it is great to make sure that people don't say this via your bounce rate metric : I came, I puked, I left. None of the four other methods are advisable.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) After that you’ve become a battle-hardened realist.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

This is going to be BIG.

JULY 26, 2011

Show that you know how to target, acquire, and profitably build up a subscription customer base, all while tracking the right metrics, and *boom* you're hired. People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. In New York City, that just shouldn't happen.

New York City 113

New York City Marketing SEM Acquisition 113

A Smart Bear: Startups and Marketing for Geeks

JANUARY 13, 2015

Often your best estimate of any metric or market behavior or business model component is at best accurate within a power of ten, for example “expected conversion rate between 0.5% But if not that, then SEO or blog posts or tweets or word of mouth and so on, so it’s still going to take 10s of millions of impressions.

Business Model 120

Business Model Affiliate Startup Bootstrapping 120

ReadWriteStart

APRIL 14, 2011

Daily Accountability Marketing Metrics. Traction Verticals. Fox reveals sensitive information such as traffic, metrics from marketing campaigns, even site conversion rates. How ThatHigh.com Solved the Chicken and Egg Problem and Grew to 1 Million Pageviews a Month with No SEO. How to Hire a Great Marketing Person.

Entrepreneur 134

Entrepreneur Marketing Cofounder Campaign 134

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Your SEO strategy is buying links, expired domains, et. It irritates me to no end when I hear perfectly smart SEOs stuck in the 1940s.

Marketing 126

Marketing Flash Analytics Web 126

ConversionXL

NOVEMBER 29, 2016

Depending how you’re benchmarking and with what metrics, it could be beneficial or it could be a waste of time. The benchmark database for any particular vertical consists of a select sample of 100+ sites from various eCommerce categories or subcategories of Amazon’s Alexa’s Top 500 Sites on the Web. How does it work? Swanson Vitamins.

Conversion 48

Conversion eCommerce Database Vertical 48

Duct Tape Marketing

FEBRUARY 19, 2019

Transcript of What Local Businesses Need to Know About the State of Local SEO written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Perhaps one of the hottest things in marketing today is local SEO. We’re going to talk about their annual State of Local SEO , industry insights for a successful 2019.

SEO 54

SEO Vertical Non-Compete Search 54

ConversionXL

JUNE 20, 2019

Here’s an example for “how to tie shoelaces fast”: The basics of SEO (with some adjustments ) apply to YouTube videos as well, giving YouTube publishers a chance to drive more awareness on Google and within YouTube. In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.).

Hosting 127

Hosting Video Technical Review Software Review 127

Duct Tape Marketing

APRIL 7, 2022

Look, if you're tired of slowing down your teams with clunky software processes and marketing that is difficult to scale, HubSpot is here to help you and your business grow better with collaboration tools and built in SEO optimizations. So if you can imagine you have a vertical access on that access, you have high value at the top.

Cofounder 76

Cofounder Hosting Networking Software Review 76

ConversionXL

APRIL 7, 2021

Larger TAM & Small ACV < $10,000 : This range relies on primary inbound and Demand generation GTM because the market is big enough & there’s likely existing solutions & demand that you can use to deploy SEO, social, and content. You want to deploy low-touch campaigns to convert a higher volume of customers.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JANUARY 21, 2020

What about corporation-wide reporting for different brands, verticals, portals, or even companies within a multinational concern, all of which operate in different countries? You can track almost everything via GTM: events, custom dimensions, custom metrics, content grouping, etc. A boss who understands the importance of web analytics.

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). Competitive Intelligence Analysis: Metrics, Tips & Best Practices.

Management 68

Management Analytics San Diego Web 68

Seeing Both Sides

AUGUST 16, 2012

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Big Data meets travel…in 2000.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. It doesn’t matter which vertical you’re in, you can use it to find great insights to lead to better test hypotheses.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

FEBRUARY 22, 2010

If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: Check the definitions of various metrics. For example, if you see a metric called Cookies, find out exactly what that metric means before you use the data.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Occam's Razor

OCTOBER 19, 2010

Most web analysts are not responsible for SEO Analytics , and it is such a shame. Besides that to me SEO is an important part of marketing. Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. AnalyzeWords.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. It looks and feels very different from content optimized for search since it isn’t beholden to any SEO tactics like word count and keyword density.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

marketingland.com

JULY 11, 2012

Blocks 5-8 have been designed to read easily in a horizontal or vertical format, so the reading order transitions as naturally as the layout. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. SEO for e-Commerce: Challenges and Solutions - July 31. Search Engine News, SEO & PPC Info.

Email 49

Email Mobile SEO Search 49

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

blog.expensify.com

APRIL 24, 2012

It’s like arguing against vertical software. I run / wrote a site that serves approx 500,000 page requests a day, 5-10 complex SQL queries a page, god knows how much SEO related intelligence, 100,000s of users, external network comms. March 26, 2011 at 9:02 am. The reasoning behind this post is questionable. the list is long.

Java 107

Java PHP Software Review Coder 107