Turning Trash into Treasures: The Startup Rockstars and Origin Tale of SXSW
SiliconHills
NOVEMBER 10, 2023
The founders of SXSW got the idea for the event from New Music Seminar or NMS, a New York-based music festival in the mid-80s. NMS always featured many Austin-based bands, said Hugh Forrest, Co-President and Chief Programming Officer of SXSW.
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