A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

1/mo means you can’t afford customer service and it must incrementally free to run the technology behind it, both of which have implications for the sort of product you have to build (e.g. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. Measuring success before the sale.

B2B 130

B2B eCommerce B2C Sales Cycle 130

Brandanew

MAY 6, 2016

With a strong background in business development, today we have Partner and Executive Vice President at Acquirent, Geoff Winthrop sharing his thoughts on the new world social sales. They also expect the rest of the formerly extended sales cycle to shrink to a shorter, more compressed period of time. Time to take notes.

Social Media 100

Social Media Curation B2B Sales Cycle 100

YoungUpstarts

MARCH 27, 2019

According to a study conducted by Lucidpress , inconsistent brand messaging can lead to conflicting perceptions that negatively impact sales. It can hurt your credibility, make it harder to stay competitive, and create a loss of revenue due to slower sales cycles.

Social Media 113

Social Media Media San Diego Sales Cycle 113

Hearpreneur

JANUARY 30, 2022

Much of our lives and many of our enterprises have been able to continue in ways that would not have been conceivable 15 years ago due to technological advancements. Digital transformation efforts will be energized by our rapid embrace of technology. Digital technology is the other way businesses will pivot this year.

Entrepreneur 122

Entrepreneur Green Technical Review Social Media 122

Both Sides of the Table

OCTOBER 19, 2009

I had really positive experiences such as working with Greg Gretsch at Sigma Partners where he championed us to a partners’ meeting where we sort of got crucified. We made changes and Greg was a gentleman throughout the process rather than berating us for our performance (it was our first partners’ meeting).

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

Duct Tape Marketing

NOVEMBER 17, 2022

John , so well, myself and my business partner Andrea. I was in sales and marketing, and Andrea was in operations and dementia care. And we are not a tremendously innovative and technology savvy industry. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

Austin Startup

SEPTEMBER 18, 2017

A chief technology officer (CTO) is a C-suite executive who is focused on scientific and technological issues including web applications, mobile applications, electronic and digital media development. The Face of the Product and Technology A CTO is often the face of the technology and product.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

Austin Startup

OCTOBER 31, 2017

Neither investors nor entrepreneurs like long sales cycles. With a startup partner, the city was able to develop a platform to extract data from all available city information repositories, track trends, handle registrations and alert citizens to upcoming programs of interest. Startup firms partnering with government?

Government 48

Government Partner Kansas City San Francisco 48

Austin Startup

MARCH 3, 2019

How Technology Can Make Builders More Relevant Now To stay relevant in the changing landscape, builders must embrace technology. However, the technology piece benefiting the consumer and how startups are disrupting the industry does need to be discussed and in greater depth. The evolution of home ownership is happening.

Technology 48

Technology Sales Cycle Austin Software 48

Startup Lessons Learned

MAY 9, 2012

While I got my start as a technology entrepreneur, I have always felt that industries such as traditional book publishing or Fortune 500 retailing will reap huge competitive advantages by adopting Lean Startup approaches. Their goal is to share stories of Lean Startup applied in many industries and domains outside of tech startups.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Austin Startup

NOVEMBER 12, 2017

If, however, you bring them a technology deal that is outside their comfort zone, they literally need it handed to them on a platter. VC partners are in the business of deploying money, and, within the boundaries of their capital, in chunks as large as possible. Those are investments they can easily add to their portfolios.

Term Sheet 48

Term Sheet Technical Review Due Diligence Merger 48

Austin Startup

FEBRUARY 23, 2019

UbiQD enabled this innovation with safer, cheaper, and more reliable quantum dot technology that it’s licensing from M.I.T., Our solar window technology sounds and looks like a completely different concept, but in fact is well aligned with our greenhouse products. It works on cannabis too! How do you choose which to focus on?

Technical Review 54

Technical Review Startup Harvest Advisory Board 54

ConversionXL

MARCH 6, 2019

Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. You’ll almost certainly endure gaps between LinkedIn behavior and the close of sales. LinkedIn video ad metrics. Case studies and testimonials.

Video 129

Video B2B Technical Review Campaign 129

Cracking the Code

NOVEMBER 10, 2009

Study the Sales Learning Curve and Only Invest behind Success (more.) The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors. Build Employee Software.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

YoungUpstarts

AUGUST 12, 2014

If you cant, find a partner to help develop the proof of concept. Large companies have very long sales cycles. Its a different sales approach, but you have to be smart, professional, and  above all  persistent. He brings 15 years of emerging technologies and marketing experience to the program.

Merger 265

Merger Cofounder Startup Sales Cycle 265

Both Sides of the Table

OCTOBER 4, 2009

Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1.

Sales 319

Sales Sales Cycle Startup Reputation 319

Version One Ventures

MAY 30, 2013

In addition, by focusing on selling to smaller companies in the long tail, you’ll benefit from shorter sales cycles. Smaller businesses are far more agile when it comes to purchasing and deploying a new technology than Fortune 500 companies. This will enable you to build a community of loyal, passionate customers.

Sales Cycle 141

Sales Cycle Startup Viral Agile 141

Duct Tape Marketing

JUNE 4, 2015

Now with greater accessibility to the Internet through various devices, coupled with the advancements of modern technology, browsing the Internet has truly become an experience for the user, with tremendous advantages for businesses. Yana Nirshberg is the Co-Founder, Managing Partner and Creative Director at ParadigmNEXT, Inc.

Web 28

Web Technical Review Sales Cycle Cofounder 28

Duct Tape Marketing

DECEMBER 12, 2018

This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. So, one of the things that’s made this company of one idea so viable really is all of the tools and technology and automation that we have available. Back to Podcast. Transcript. Big topic, right?

Sales Cycle 64

Sales Cycle Email Web Canada 64

David Teten

APRIL 6, 2015

. – Improve training and education of health care professionals to connect patients with existing resources and tools, particularly early diagnosis and screening; most doctors are using decades-old technology. However, we’re interested in companies which can serve millions of people and also have a low regulatory burden.

Venture Capital 60

Venture Capital Technical Review Non-Compete Philadelphia 60

www.forentrepreneurs.com

FEBRUARY 2, 2010

For example: Create demo videos that answer every likely sales question. List the common sales objections that come up in the sales cycle, and provide answers to these on the web site. SolidWorks 2: The best VAR management program in the world? Consider every possible way to minimize this.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

OCTOBER 9, 2009

However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. Philippe Botteri Accel Partners London, UK My Bio.

Software Review 48

Software Review Technical Review Cloud Europe 48

YoungUpstarts

APRIL 28, 2016

Optimizing to quota worked fine when I was an individual contributor, but as I moved into management and got further removed from the nuts and bolts of the sales cycle and engaging with customers every day, I had to figure out a way to influence the members of my team to make their number. Optimizing to quota.

Sales 100

Sales Social Media Sales Cycle Japan 100

Duct Tape Marketing

SEPTEMBER 5, 2014

We work with a lot of technology re-sellers/dealers/vars and they sell complex and expensive software, which performs critical functions for mid sized and smaller large businesses. If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world?

Sales Cycle 69

Sales Cycle Forecast Charlotte Lead Generation 69

BeyondVC

DECEMBER 29, 2016

2016 was a banner year for boldstart , and we could not have achieved any of this without the amazing support of our boldstart family and the founders who have given us the opportunity to invest in and partner with them. geographically 2 in NYC, 1 LA, 1 Canada. fund iii had an oversubscribed closing of $47mm.

Stealth 60

Stealth Canada Azure Architecture 60

Duct Tape Marketing

APRIL 5, 2023

They are a Google Premier Partner and one of only a handful of Australian agencies to be part of Google’s International Growth Program. The MarTech Podcast share stories from world-class marketers who use technology to generate growth and achieve business and career success. And you can listen to it all on your lunch break.

Advertising 82

Advertising Analytics San Diego Networking 82

Mucker Lab

FEBRUARY 1, 2014

As techies and nerds, we tend to believe in the utopians promise of technology enabling, at the very least, automation, and at the very best, intelligence. More often that we think, customers or partners rather pick up the phone and have someone else to do the data entry for them. Sales Cycle. Self service is hard.

Sales Cycle 102

Sales Cycle B2B Sales Web 102

Duct Tape Marketing

NOVEMBER 23, 2016

How long is the sales cycle for an ideal customer (week, month, year, etc.)? Where in the buying cycle is this lead (timeline)? First understand what you want to measure as part of your lead scoring program, then find a partner with the technology to help you do it. Where are our ideal customers located?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Hippoland

FEBRUARY 12, 2018

I can’t speak for my business partner Eric, but he has had a lot more experience with building businesses and side projects with smaller lifetime values. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting). For most companies, this is usually sales.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

I can’t speak for my business partner Eric, but he has had a lot more experience with building businesses and side projects with smaller lifetime values. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting). For most companies, this is usually sales.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Mucker Lab

FEBRUARY 3, 2014

As techies and nerds, we tend to believe in the utopians promise of technology enabling, at the very least, automation, and at the very best, intelligence. More often that we think, customers or partners rather pick up the phone and have someone else to do the data entry for them. Sales Cycle. Self service is hard.

Sales Cycle 87

Sales Cycle B2B Sales Web 87

Hippoland

SEPTEMBER 28, 2018

We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. These fast sales cycles tend to come from selling to other startups. And that sales cycle can be long.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. These fast sales cycles tend to come from selling to other startups. And that sales cycle can be long.

Asia 48

Asia Indonesia B2B Singapore 48

VC Cafe

JUNE 7, 2010

The partnerships enabled reach to over 100 million mobile users, but the local advertisers were not technology-inclined which made sales cycles longer and more complicated. The right partner from the advertising industry in Asia, should be able to extract more value.

Media 95

Media Malaysia Thailand Asia 95

ConversionXL

MAY 27, 2022

Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the sales cycle. 70% of buyers are already clued up on a product before they talk to sales, if they talk to sales at all. . via Technology Advice ].

Demand 95

Demand Management B2B Campaign 95

The Next Web

MAY 12, 2013

Xeround then looked to branch out, seeking to partner directly with other media companies within Israel, and AT&T in the United States. Sales cycles were long and unpredictable. At this point, investors looked to pivot once again, keeping the technology but reconsidering their target market.

Database 126

Database United States Cloud 126